工商管理英语课后习题答案汇总Word文档下载推荐.docx
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35
Howshouldsalesrepresentativesviewcustomers?
58
Howtodoajobadvertisement?
44
Howtomakeagoodcompensationsystem?
41
Isprofitmaximizationtheprimarygoalofabusiness?
Why?
70
Isthesupplyanddemandissuetheonlyconcernofpricingdecisions?
64
Isthereabestlegalsystem?
Giveanexampleifyouthinkthereis,andexplainwhyifyouthinkthereisnot.13
Usuallywhoareinvolvedinstrategicdecisionmakingprocess?
27
Whatarethe“4Ps”inmarketingactivities?
62
WhataretheadvantagesofSoleProprietorship?
14
Whatarethecomponentsofcompensation?
39
Whatarethedifferencesbetweenalimitedpartnerandageneralpartner?
15
Whatarethedifferencesbetweencivillawandcriminallaw?
12
Whatarethedifferencesbetweenfinanceaccounting?
9
Whatarethefactorsthataffecttheoptimalcapitalstructure?
79
WhatarethefiveerasofmarketingidentifiedbyPerreaultandMcCarthy?
50
55
Whatarethefivekeyfunctionsofbusiness?
7
Whatarethemainresponsibilitiesofafinancialmanager?
51
69
Whatarethemajorfactoraffectingsuccessfulstrategies?
20
Whatarethesixstepsinstrategicmanagement?
19
WhatarethestagesofchangingfunctionofHumanResourceManagement?
32
Whatarethestepsinhumanresourceplanning?
37
Whatarethetheoreticalframeworksofstrategicmanagement?
21
Whatarethetraditionalactivitiesinpromotion?
65
Whatarethetwokindsofsalespromotions?
68
Whatarethetwoprimarymethodsoffinancialforecasting?
72
Whatdoes“place”meanin“4Ps”?
63
Whatdoescommonlayemphasize?
11
Whatdoesvaliditymean?
48
Whatiscompensation?
38
Whatisemployeeplacement?
47
WhatisHumanResourceManagement?
30
Whatisjobanalysis?
33
Whatismarketing`sfunction?
8
Whatismeantbystakeholders?
5
Whatismeantbytheconceptof“middlemen”?
56
Whatisrecruitment?
42
Whatisrisk?
Canyouidentifysomerisksthatbusinessesface?
80
Whatisthebaseofrecruitment?
43
Whatistheconditionforprofessionalstoformaprofessionalpartnership?
16
Whatisthecoreviewofcontingencytheory?
25
Whatisthedifferencebetweenanindependentprojectandamutuallyexclusiveproject?
75
Whatisthedifferencebetweenthefunctionofalinemanagerandthatofastaffmanager?
61
Whatisthedifferencebetweentraininganddevelopment?
49
WhatisthefocusofIOtheory?
22
WhatistheinfluenceoftheInternetonstrategicmanagement?
54
Whatisthemostimportantcapitalinanorganization?
31
Whatisthereasonthatmanymarketsarenotascompetitiveastheyshouldbe?
28
Whatresourcescanbeusedforsustainedcompetitiveadvantage?
26
Whatwerethecharacteristicsoftheproductionera?
57
Whatwillafinancialmanagerdoifthevalueofliabilitiesandequityexceedsthevalueofassets?
52
73
What
are
two
key
trends
that
changed
the
context
of
strategic
management?
29
Whendoesaninitialpublicofferingoraseasonedofferingoccur?
77
Whenispersonalsellingofgreatimportance?
66
Wheretoadvertisethejobopening?
45
Whyarebusinessesnotisolatedentities?
4
Whyarestrategies,resourcesandcompetenciesareassumedtobefairlysimilaramongcompetitorswithinagivenindustry?
23
Whydoesresource-basedtheoryfocusprimarilyonindividualfirmsratherthanonthecompetitiveenvironment?
24
Whyiscontrolimportantforbusiness?
3
Whyisdebtfinancingbencficial?
53
Whyisdebtfinancingbeneficial?
78
Whyisstrategyimportant?
18
Whyistheinformationsystemsfunctionimportant?
10
Whyisthejobanalysisimportant?
34
Whyistheroleofmarketinginthecompanychanging?
59
Whymustbusinesssustainaprofit?
2
回答问题答案
1、Individualsandgroupspursuebusinessforbothmonetarygainandforpersonalidentificationandrecognition.
2、Businessmustsustainaprofitforthelivelihoodofthebusinessaswellastheindividualswhoaredependentuponthebusinessfortheirlivelihood.
3、Thecontrolwillprovideforsuccessfuloperationofthebusiness.
4、Butimpactandareimpactedbyotherbusinesses.
5、Stakeholdersmeanthatsomebodyhasrightsinabusiness.
6、×
7、ThefivekeyfunctionsareManagement,Marketing,Accounting,FinanceandInformationSystems.
8、Marketingisresponsibletoseethattherightproductisavailabletotherightcustomer,attherighttime,intherightplace,andattherightprice.
9、Financeistheprocessofacquiring,controlling,andplanningtheuseofabusiness’fundsinordertoaccomplishthegoalsandobjectiveofthebusinesseffectivelyandefficiently.Thisisdifferentfromtheaccountingfunctionwhichrecordsthebusinesstransactions.
10、Theobjectiveistoensurethattherightinformationisavailabletomakethedecisionthatneedstobemadenow.Withoutaccurateinformation,thesuccessofthebusinessisbyrandomchance.Informationsystemsenablecompaniestocreatecompetitiveadvantagesandtoexcelinthemarketplace.
11、Itemphasizestheprincipleofstaredecisis,thatis,theauthorityofpriordecisionsinresolvingcurrentcases.
12、Theroleofcourtdecisionsisminimized.
13、Itisimpossibletoanswerthequestionofwhichoftheselegalsystemsisthebest.Mosttendtofavorthesystemusedinourownnationandculture.Anevidenceofamaturesociety,however,isitswillingnesstoquestionandcriticizeitsownsystemandattemptchangesandimprovementswhenpossible.
14、Anindividualsimplyownsandrunshisownbusiness.
15、Alimitedpartnerhasnorighttoparticipateinpartnershipmanagement.Unlikeageneralpartnership,alimitedpartnershipmustfileitsarticlesofpartnershipwiththeState.Generalpartnershipscanbeformedwithoutdoingthis,oranyotherformalitiesforthatmatter.
16、Asaconditionforformingthistypeoforganization,statelawstypicallyrequirethepartnerstoshowevidenceofliabilityinsurancetoprotectconsumers.
17、No,notallofthem.Largercompaniesareoftenpubliclyheldcorporations,whichtradeitssharesonthestockmarkets.
18、Strategyreferstotopmanagement’splanstodevelopandsustaincompetitiveadvantagesothattheorganization’smissionisfulfilled.Followingthisdefinition,itisassumedthatanorganizationhasaplan,itscompetitiveadvantageisunderstood,andthatitsmembersunderstandthereasonforitsexistence.
19、1)Analyzetheopportunitiesandthreatsorconstraints.
2)Analyzetheorganization’sstrengthsandweaknessesinitsinternalenvironment.
3)Reassesstheorganization’smissionanditsgoalsinlightoftheprevioustwosteps.
4)Formulatestrategies.
5)Implementthestrategies.
6)Engageinstrategiccontrolactivities.
20、1)Strategicmanagersthoroughlyunderstandthecompetitiveenvironment.
2)Themissionandgoalsoftheorganizationaresimpleandconsistentwiththestrategy.
3)Strategicmanagersunderstandtheorganization’sresourcesandhowtheytranslateintostrengthsandweaknesses.
4)Plansforputtingthestrategyintoaction.
5)Possiblefuturechangesintheproposedstrategy.
21、Industrialorganization,Resource-basedtheory,Contingencytheory
22、Thecentraltenetofindustrialorganizationtheoryisthenotionthatafirmmustadapttoinfluencesinitsindustrytosurviveandprosper,andthusitsfinancialperformanceisprimarilydeterminedbythesuccessoftheindustryinwhichitcompetes.
23、BecauseIOfocusesonindustryforces。
24、Resource-basedtheoryviewsperformanceprimarilyasafunctionofafirm’sabilitytoutilizeitsresources.Anorganization’sresourcesaredirectlylinkedtoitscapabilities,whichcancreatevalueandultimatelyleadtoprofitabilityforthefirm.
25、Contingencytheoryrepresentsamiddlegroundperspectivethatviewsorganizationalperformanceasthejointoutcomeofenvironmentalforcesandthefirm’sstrategicactions.
26、Thoseresourcesmustbevaluable,rare,notsubjecttoperfectimitation,andwithoutstrategicallyrelevantsubstitutes.
27、Strategicdecisionsinvolvemorethanoneareaofanorganization,andusuallyrequireobtainingandallocatingsizablehuman,organizational,andphysicalresources.
28、Whileitisoftenpossibletomake“win-win”strategicdecisions,mostinvolvesomedegreeoftrade-offsbetweenalternatives,atleastintheshortrun.
29、1)Commoditizationrefers
tothe
increasing
difficulty
firms
have
distinguishing
their
productsand
services
from
those
rivals.
2)Mass
customization,refers
to
ability
individualize
product
and
service
offerings
meet
specific
buyer
needs.
30、HRMistheareaofmanagementconcerningitselfwiththerecruitment,selection,training,development,compensation,retention,evaluation,andpromotionofthepeoplewithinanorganization.
31、TheHumancapital.
32、1)thescientificmanagementmovement2)thepersonneldepartment3)welfareimprovement
33、Apurposefulandsystematicprocessforcollec