工商管理英语课后习题答案汇总Word文档下载推荐.docx

工商管理英语课后习题答案汇总Word文档下载推荐.docx

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35

Howshouldsalesrepresentativesviewcustomers?

58

Howtodoajobadvertisement?

44

Howtomakeagoodcompensationsystem?

41

Isprofitmaximizationtheprimarygoalofabusiness?

Why?

70

Isthesupplyanddemandissuetheonlyconcernofpricingdecisions?

64

Isthereabestlegalsystem?

Giveanexampleifyouthinkthereis,andexplainwhyifyouthinkthereisnot.13

Usuallywhoareinvolvedinstrategicdecisionmakingprocess?

27

Whatarethe“4Ps”inmarketingactivities?

62

WhataretheadvantagesofSoleProprietorship?

14

Whatarethecomponentsofcompensation?

39

Whatarethedifferencesbetweenalimitedpartnerandageneralpartner?

15

Whatarethedifferencesbetweencivillawandcriminallaw?

12

Whatarethedifferencesbetweenfinanceaccounting?

9

Whatarethefactorsthataffecttheoptimalcapitalstructure?

79

WhatarethefiveerasofmarketingidentifiedbyPerreaultandMcCarthy?

50

55

Whatarethefivekeyfunctionsofbusiness?

7

Whatarethemainresponsibilitiesofafinancialmanager?

51

69

Whatarethemajorfactoraffectingsuccessfulstrategies?

20

Whatarethesixstepsinstrategicmanagement?

19

WhatarethestagesofchangingfunctionofHumanResourceManagement?

32

Whatarethestepsinhumanresourceplanning?

37

Whatarethetheoreticalframeworksofstrategicmanagement?

21

Whatarethetraditionalactivitiesinpromotion?

65

Whatarethetwokindsofsalespromotions?

68

Whatarethetwoprimarymethodsoffinancialforecasting?

72

Whatdoes“place”meanin“4Ps”?

63

Whatdoescommonlayemphasize?

11

Whatdoesvaliditymean?

48

Whatiscompensation?

38

Whatisemployeeplacement?

47

WhatisHumanResourceManagement?

30

Whatisjobanalysis?

33

Whatismarketing`sfunction?

8

Whatismeantbystakeholders?

5

Whatismeantbytheconceptof“middlemen”?

56

Whatisrecruitment?

42

Whatisrisk?

Canyouidentifysomerisksthatbusinessesface?

80

Whatisthebaseofrecruitment?

43

Whatistheconditionforprofessionalstoformaprofessionalpartnership?

16

Whatisthecoreviewofcontingencytheory?

25

Whatisthedifferencebetweenanindependentprojectandamutuallyexclusiveproject?

75

Whatisthedifferencebetweenthefunctionofalinemanagerandthatofastaffmanager?

61

Whatisthedifferencebetweentraininganddevelopment?

49

WhatisthefocusofIOtheory?

22

WhatistheinfluenceoftheInternetonstrategicmanagement?

54

Whatisthemostimportantcapitalinanorganization?

31

Whatisthereasonthatmanymarketsarenotascompetitiveastheyshouldbe?

28

Whatresourcescanbeusedforsustainedcompetitiveadvantage?

26

Whatwerethecharacteristicsoftheproductionera?

57

Whatwillafinancialmanagerdoifthevalueofliabilitiesandequityexceedsthevalueofassets?

52

73

What 

are 

two 

key 

trends 

that 

changed 

the 

context 

of 

strategic 

management?

29

Whendoesaninitialpublicofferingoraseasonedofferingoccur?

77

Whenispersonalsellingofgreatimportance?

66

Wheretoadvertisethejobopening?

45

Whyarebusinessesnotisolatedentities?

4

Whyarestrategies,resourcesandcompetenciesareassumedtobefairlysimilaramongcompetitorswithinagivenindustry?

23

Whydoesresource-basedtheoryfocusprimarilyonindividualfirmsratherthanonthecompetitiveenvironment?

24

Whyiscontrolimportantforbusiness?

3

Whyisdebtfinancingbencficial?

53

Whyisdebtfinancingbeneficial?

78

Whyisstrategyimportant?

18

Whyistheinformationsystemsfunctionimportant?

10

Whyisthejobanalysisimportant?

34

Whyistheroleofmarketinginthecompanychanging?

59

Whymustbusinesssustainaprofit?

2

回答问题答案

1、Individualsandgroupspursuebusinessforbothmonetarygainandforpersonalidentificationandrecognition.

2、Businessmustsustainaprofitforthelivelihoodofthebusinessaswellastheindividualswhoaredependentuponthebusinessfortheirlivelihood.

3、Thecontrolwillprovideforsuccessfuloperationofthebusiness.

4、Butimpactandareimpactedbyotherbusinesses.

5、Stakeholdersmeanthatsomebodyhasrightsinabusiness.

6、×

7、ThefivekeyfunctionsareManagement,Marketing,Accounting,FinanceandInformationSystems.

8、Marketingisresponsibletoseethattherightproductisavailabletotherightcustomer,attherighttime,intherightplace,andattherightprice.

9、Financeistheprocessofacquiring,controlling,andplanningtheuseofabusiness’fundsinordertoaccomplishthegoalsandobjectiveofthebusinesseffectivelyandefficiently.Thisisdifferentfromtheaccountingfunctionwhichrecordsthebusinesstransactions.

10、Theobjectiveistoensurethattherightinformationisavailabletomakethedecisionthatneedstobemadenow.Withoutaccurateinformation,thesuccessofthebusinessisbyrandomchance.Informationsystemsenablecompaniestocreatecompetitiveadvantagesandtoexcelinthemarketplace.

11、Itemphasizestheprincipleofstaredecisis,thatis,theauthorityofpriordecisionsinresolvingcurrentcases.

12、Theroleofcourtdecisionsisminimized.

13、Itisimpossibletoanswerthequestionofwhichoftheselegalsystemsisthebest.Mosttendtofavorthesystemusedinourownnationandculture.Anevidenceofamaturesociety,however,isitswillingnesstoquestionandcriticizeitsownsystemandattemptchangesandimprovementswhenpossible.

14、Anindividualsimplyownsandrunshisownbusiness.

15、Alimitedpartnerhasnorighttoparticipateinpartnershipmanagement.Unlikeageneralpartnership,alimitedpartnershipmustfileitsarticlesofpartnershipwiththeState.Generalpartnershipscanbeformedwithoutdoingthis,oranyotherformalitiesforthatmatter.

16、Asaconditionforformingthistypeoforganization,statelawstypicallyrequirethepartnerstoshowevidenceofliabilityinsurancetoprotectconsumers.

17、No,notallofthem.Largercompaniesareoftenpubliclyheldcorporations,whichtradeitssharesonthestockmarkets.

18、Strategyreferstotopmanagement’splanstodevelopandsustaincompetitiveadvantagesothattheorganization’smissionisfulfilled.Followingthisdefinition,itisassumedthatanorganizationhasaplan,itscompetitiveadvantageisunderstood,andthatitsmembersunderstandthereasonforitsexistence.

19、1）Analyzetheopportunitiesandthreatsorconstraints.

2）Analyzetheorganization’sstrengthsandweaknessesinitsinternalenvironment.

3）Reassesstheorganization’smissionanditsgoalsinlightoftheprevioustwosteps.

4）Formulatestrategies.

5）Implementthestrategies.

6）Engageinstrategiccontrolactivities.

20、1）Strategicmanagersthoroughlyunderstandthecompetitiveenvironment.

2）Themissionandgoalsoftheorganizationaresimpleandconsistentwiththestrategy.

3）Strategicmanagersunderstandtheorganization’sresourcesandhowtheytranslateintostrengthsandweaknesses.

4）Plansforputtingthestrategyintoaction.

5）Possiblefuturechangesintheproposedstrategy.

21、Industrialorganization,Resource-basedtheory,Contingencytheory

22、Thecentraltenetofindustrialorganizationtheoryisthenotionthatafirmmustadapttoinfluencesinitsindustrytosurviveandprosper,andthusitsfinancialperformanceisprimarilydeterminedbythesuccessoftheindustryinwhichitcompetes.

23、BecauseIOfocusesonindustryforces。

24、Resource-basedtheoryviewsperformanceprimarilyasafunctionofafirm’sabilitytoutilizeitsresources.Anorganization’sresourcesaredirectlylinkedtoitscapabilities,whichcancreatevalueandultimatelyleadtoprofitabilityforthefirm.

25、Contingencytheoryrepresentsamiddlegroundperspectivethatviewsorganizationalperformanceasthejointoutcomeofenvironmentalforcesandthefirm’sstrategicactions.

26、Thoseresourcesmustbevaluable,rare,notsubjecttoperfectimitation,andwithoutstrategicallyrelevantsubstitutes.

27、Strategicdecisionsinvolvemorethanoneareaofanorganization,andusuallyrequireobtainingandallocatingsizablehuman,organizational,andphysicalresources.

28、Whileitisoftenpossibletomake“win-win”strategicdecisions,mostinvolvesomedegreeoftrade-offsbetweenalternatives,atleastintheshortrun.

29、1）Commoditizationrefers 

tothe 

increasing 

difficulty 

firms 

have 

distinguishing 

their 

productsand 

services 

from 

those 

rivals.

2）Mass 

customization,refers 

to 

ability 

individualize 

product 

and 

service 

offerings 

meet 

specific 

buyer 

needs. 

30、HRMistheareaofmanagementconcerningitselfwiththerecruitment,selection,training,development,compensation,retention,evaluation,andpromotionofthepeoplewithinanorganization.

31、TheHumancapital.

32、1）thescientificmanagementmovement2）thepersonneldepartment3）welfareimprovement

33、Apurposefulandsystematicprocessforcollec