浅析海尔的企业制度文化Word格式文档下载.docx

浅析海尔的企业制度文化Word格式文档下载.docx

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学号：

060114130

系别：

外语系

专业班级：

国际商务英语A班

指导教师：

杨家华

二0一0年四月二十五日

OnCorporateInstitutionalCultureof

HaierGroup

AThesisSubmitted

totheDepartmentofForeignLanguages

ZengchengCollegeofSouthChinaNormalUniversity

inPartialFulfillmentoftheRequirements

fortheDegreeofBachelorofArts

ByChenJieying

Tutor：

YangJiahua

April25,2010

TableofContents

Abstract..........................................................................................................................................i

中文摘要........................................................................................................................................ii

1.Introduction...............................................................................................................................1

1.1Introduction.............................................................................................................................1

1.2Aimsoftheresearch................................................................................................................1

1.3Theapproachesoftheresearch................................................................................................2

1.4ThedevelopmentofHaierGroup............................................................................................2

2.LiteratureReview.....................................................................................................................3

2.1Theresearchatabroad.............................................................................................................3

2.2Theresearchathome...............................................................................................................3

3.TheClassificationofCorporateCultureandItsRelationwithInstitutionalCulture.......5

3.1Thetheoryofcorporateculture...............................................................................................5

3.1.1Thephilosophycultureofcorporate.................................................................................5

3.1.2Theinstitutionalcultureofcorporate.................................................................................5

3.1.3Thebehavioralcultureofcorporate...................................................................................6

3.1.4Thetangiblecultureofcorporate.......................................................................................6

3.2Therelationbetweencorporatecultureandcorporateinstitutionalculture............................6

3.3TheSignificanceofInstitutionalCultureinCorporates'

Development...................................7

3.3.1Theconceptionofcorporateinstitutionalculture................................................................7

3.3.2Thefunctionsofcorporateinstitutionalculture7

4.TheAnalysisofHaierGroup'

sInstitutionalCulture----OECManagement8

4.1TheconceptionofOECmanagement8

4.2ThefeaturesofOECmanagement.........................................................................................8

4.2.1ThetheoryofOECmanagement8

4.2.2ThreebasicprinciplesofOECmanagement9

4.3ThethoughtofHaier’sinstitutionalculture.........................................................................10

5.Conclusion.................................................................................................................................11

5.1ThefeaturesofcorporateinsititutionalcultureofHaierGroup............................................11

5.2ThereferenceofHaier'

sinstitutionalculturefordomesticenterprises.................................11

Bibliography.................................................................................................................................13

Acknowledgements......................................................................................................................14

Abstract

Corporatecultureisthespiritandfoundationoftheexistenceanddevelopmentofcorporates,whichbringsnewvigour,andhasanimportantinfluenceonthedevelopmentofthewholesociety.Corporateinstitutionalculture,asthecornerstoneandbridgeofcorporateculture,combinestangibleculture,behaviouralcultureandphilosophyculturetogether.Certaincorporateinstitutionalcultureinevitablyhasapromotiononthedevelopmentofenterprises.Inthisdissertation,westudythecorporateinstitutionalcultureofHaierGroup----oneofthetop500intheworldandtheleaderofChineseenterprises.Byintroducingthedefinitionandsignificanceofcorporateinstitutionalculture,andstudyingHaier'

ssuccessfulinstitutionalculture,wefinallyexplorewhatthesuitablecorporateinstitutionalcultureforChineseenterprisesis,sothatitmaygivesomeusefulandmeaningfulreferencesinthebuildingofcorporateinstitutionalculture.

KeyWords:

Haier;

corporateculture;

corporateinstitutionalculture;

reference

中文摘要

企业文化是企业生存和发展的基石，是企业的“灵魂立法”。

它为企业注入了新的生命活力，对于整个经济发展有着十分重要的作用。

而企业制度文化作为企业文化的中坚力量和桥梁，它更是把企业文化中的物质文化，行为文化和理念文化有机地结合为一个整体。

合理的企业制度文化必然会促进企业的发展。

本文以世界五百强企业、国内企业领头羊----海尔集团的企业制度文化为研究对象，通过介绍企业制度文化的定义及作用，并结合海尔企业制度文化的成功例子，以期能为我国企业在企业制度文化建设中起到一定的借鉴作用。

关键词：

海尔；

企业文化；

企业制度文化；

借鉴

1.Introduction

1.1Introduction

ThetheoryofcorporatecultureoriginatedfromU.S.A.in1980s,andwasintroducedintoChinainthemiddleof1980s.Therearemanyfactorswhichwillaffectthedevelopmentofcorporate,suchasphilosophyculturebuilding,behavioralcultureofcorporateandthetangiblecultureofcorporate,butthecriticalonetosustainedandpromotedthedevelopmentofenterprisesistheinstitutionalculture.Corporateinstitutionalculture,asthecornerstoneandbridgeofcorporateculture,combinestangibleculture,behaviouralcultureandphilosophyculturetogether.Certainandsuitablecorporateinstitutionalcultureinevitablyhasapromotiononthedevelopmentofenterprises.Uponthismainstandpointandidea,thisdissertationbeginswithananalysisofbasictheoryofcorporatecultureandcorporateinstitutionalculture.

1.2Aimsoftheresearch

Inthisdissertation,westudythecorporateinstitutionalcultureofHaierGroup.HaierGroupisasuccessfulandfamousexampleofbuildingcorporateinstitutionalcultureinChina.HaierGroupisoneofthetop500internationalbrandsintheworldandtheleaderofChineseenterprises.Throughintroducingthedefinitionofcorporateinstitutionalcultureanditssignificance,andwiththetypicalexampleofHaier'

ssuccessfulinstitutionalculture,wecanfinallygetthegeneralideaofwhatisthemostsuitablemethodofbuildingcorporateinstitutionalcultureforChineseenterprisesinthisdissertation,sothatitmaygivesomeusefulandmeaningfulreferencesinthebuildingofcorporateinstitutionalcultureforothercorporates.

1.3Theapproachesoftheresearch

Inthispaper,weanalysethecorporateinstitutionalcultureandtheexampleofHaierGroupwithliteratureresearchmethodologyandinductionmethodology.Inthebasisoftheresearchinexoticanddomestic,themethodofthisdissertationareliteraturestudyandinduction.

Throughreadinglotsofresearchaboutthedevelopmentandcharacteristicsofcorporatecultureandinstitutionalculture,thisdissertationpaysattentiontothebuildingofcorporateinstitutionalculture.Itanalysesandconcludestheimportanceofinstitutionalcultureforacompany.

Withthemethodofcasestudyandinduction,throughintroducingthedefinitionandsignificanceofcorporateinstitutionalculture,andstudyingHaierGroup'

ssuccessfulinstitutionalculture,wefinallygettheessenceofHaierGroup,andexplorewhatisthemostmeaningfulandsuitablecorporateinstitutionalcultureforChineseenterprises,sothatitmaygivesomeusefulandmeaningfulreferencesinthebuildingofcorporateinstitutionalculture.

1.4TheDevelopmentofHaierGroup

DuringHaierGroup'

srunninganddevelopment,ithasdevelopedaspecialandsuitablecorporateculture.Withitsstandingandsuitablemethod,presently,Haierhasenterintotherankoftheworld’slargestwhitegoodsmanufacturer,anditisoneofthetop500Companiesintheworld,whichowns8comprehensiveresearchcenters,19overseastradecompaniesandmorethan50,000employeesthroughouttheworld.

GuidedbythebusinessphilosophyofCEOZhangRuimin,Haierhasexperiencedthedevelopmentstages,notedasBrandbuilding,Diversificationstrategystage,InternaitonalizationstrategystageandGlobalbrandbuildingstage.HaieristheonlyChineseenterprisetobeamemberofmanagementdecision-makingteamofInternationalElectro-technicalCommission（IEC）andwasselectedtobethefirst"

Practicebaseforstandardinnovation"

globallybyIECinJune,2009.

Now,HaierGrouphasbeenwidelyrecognizedasaleaderofdomesticenterprisesandthe3rdplayerof3productsintheworldmarketandworld-classcompany.Itpaysattentiontotheinnovationinsatisfyingthedemandsofworldwideconsumersandrealizingwin-winperformancebetweenHaierGroupanditsclients.Throughopenedthemaineconomyareasandsoldthegoodstoothercountries,HaierGroupowneditsoverseasdealernetworkandafter-saleservicenetwork,whichmadeitenjoyfameandreputation.

AfterhasexperiencedthedevelopmentstagesofBrandbuilding,DiversificationstrategystageandInternationalizationstrategy,inordertokeeppacewiththedevelopmentofglobaleconomicintegrationandworld-knownbrand,HaierGrouphasenteredthe4thdevelopmentstage----globalbrandingstrategy.Ithastoimproveitsproductscompetitio