安踏英文广告词Word格式.docx

安踏英文广告词Word格式.docx

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　　——Fiveyears.Finalfour.Nochampionship.

　　——Theysaiditwasfate.

　　——Wedon'

tbelieveinfate.

　　——Webelieve,onthecourt,fight.

　　——Finalfourisnotfinal.

　　——Meanttobeconqueredistheobstacle.

　　——Anta,keepmoving.

　　Anta***China***Co.,Ltd.Wasfoundedin1991,theHongKongInternationalInvestmentLimited,theAnta***Fujian***FootwearCompanyLimited,BeijingAntaOrientalSportingGoodsCo.,Ltd.More

than10years,Antacompaniesadheringtothe"

peaceofmindentrepreneurship,practicallife,ahundredyearsbrand"

businessphilosophy,throughunremittingefforts,hasdevelopedintothe

largestproductionandmarketing-orientedintegratedsportinggoodsenterprises.Antalogo:

Chi:

　　Theentiresymbolfortheletter"

A"

fontbody,byfourdifferentradiusoftheintersectionofcirculararcandsoundinto.Theoverallcompositionissimpleandgenerous,dynamic.Graphic

brightredcolorrepresentsthevitalityofANTAandenterprisingspirit."

Anta"

istheChinese"

inEnglish,inGreekmeans"

themotheroftheearth."

ButalsoreflectstheANTApeople

continuetoinnovate,daretostruggleandchallengethespiritofself-expressionoftheANTAenterprisesaredeterminedtodothenational"

acenturyof"

andtheworld'

s"

Anta."

　　ProductDescription:

　　Antaistopromoteindividuality,advocacythroughsportsshowthemselves,soANTAbrandisthecoreofmodernsportsspirit.AntaandNikeisnotthesamepath,Nikepursuitofsports,

sportsandsportstoacertaintypeofitemsappear,andmoreAntaisasportsleisureimage.AntadonotwanttodotheChineseNike,buttodotheChineseAnta,Antaworld.Istoestablish

theirowndistinctpersonality,become"

ChinaandtheworldliketheAnta"

.ProductPositioning:

　　16-to28-year-oldcrowd,

　　Belongingtohigh-endproducts

　　Page2of5

　　Sportsproductsadappreciation:

　　CaseBackground

　　Antaismainlyengagedinthedesign,development,manufactureandmarketingofANTAbrandsportsshoes,clothingandaccessories,istheleadingsportsbrand,since2001,ANTAhas6yearsto

becomeChina'

ssportsshoesmarketshareofthefirstbrand.

　　BrandofficialwebsitecarryingANTAdealers,media,investors,consumersandothermultiplecommunicationresponsibilitiesoftheaudience,inthecreativedesign,westrivetostylein

simple,atmosphere,inthetransferonthefashion,innovation;

strivetoshapetheANTAbrandinternationalimageAndfashioncharacteristics.Thesiteto"

KeepMoving"

neverstop"

asthe

creativeconcept,themainKVloopstructureofa"

morethan"

thebrandworld,notonlyconveythebrandspiritofAnta,butalsoreflectsthebrandvitalityofAnta,withvarioustarget

audiencesCommunicationtoachieveagoodimpression.

　　ANTAwillneverstopKeepMoving...

　　Backgroundmusic:

　　WearethechampionsThisisaveryinspirationalsong"

Wearethechampion"

andthescreencontentisveryappropriate,Antaneverstop,everyoneisthechampion,aslongasyouneverstop

workinghard.

　　Description:

　　Antainthesecondhalfof2006launcheditsnewad-Wearethechampions.Accompaniedbythe"

Anta,Keepmovingneverstop,"

theatmosphereandinspirationaladvertisinglanguage.The

advertisementscreeniscomposedofoneathlete'

ssweatybutsadlyfragmented,supplementedbyahighlymotivatingcopyof"

LettheScarbeYourMedal,"

emphasizing"

Lettheworld'

sinjustice

bowinfrontofyou!

"

InspiringpeopletoriseupwithFighttheirownfate,tellingyoungpeopletofacelifeattitude.Relativetothesimpleproductintroductionofthead,itisundoubtedly

unique.Ibelievethataslongaspeopleseethisslogan,willfeelthepowerforward!

Keepmovingneverstop......

　　"

Lettheheartbeyourdeclaration,sothatthescarsbecomeyourmedal,lettheworldunfairinfrontofyoubow"

"

Farmhouseintheunknowntabletennisplayers,noonecheeronthe

countryroadrunningteenager,fenceInthehardtrainingpracticingbasketballplayer,scarredextremesportsenthusiasts,repeatedfailureoftheweightliftinggirl,accompaniedbythequeen

oftheband"

rhythmicmusic,AntainSeptember2006launchedanewcommercials,whichisApictureofastrangebutsincereface.Advertisingideas:

　　AdvertisingisANTAproducts,butitdoesnotdirectlydescribethequalityoftheproduct,butanindirectexpression,theathlete'

sstrongwill,unyieldingspiritgiventotheproduct,so

thattheproducthasahumanvitality.

　　Advertisingisalittlestoryabout,high-pitchedmusic,hardtraining,coupledwithincomparablypassionatetext,"

Letthescarsbecomeyourmedal,"

butweneverstop,theperfect

combinationofmusicandpicture,Peopletouchedendlessly,andestablishthevitalityofAntawillneverstopthebrandimage.

　　Advertisingappeals

　　Advertisingappeals:

youngandlively,fullofvitality,thepursuitofindividuality.Thus,Antawillbeitsuserbasefixedin14yearsoldto26yearsoldbetweenyoungconsumers.Like

adventure,thepursuitofchallenges,uniquepersonality,aheadofconsumption,largenumberofgroups,istheoverallcharacteristicsoftheseyoungconsumers.

　　Waysofappeal:

　　Antaneverstopadvertisingdesignintheemotionalappeal,throughthemanufactureofmoodtopromptadvertisingtheme,topullpeople'

sheartstrings,andmakepeoplememorable,thefeelings

oftheDepartmentofHuai.Therefore,themood,althoughbasedontheordinarybutcanplayanunusualconnotation,whichbelongstoavisualstartingpoint,butfarbeyondthepicturepointof

view,itcreatesarenderingoftheatmosphereandmoodtopeopleawordAsenseofendlessaftertaste.Inthedesignofadvertising,theaestheticwillbeintegratedintothecreativesurface,

cleverly"

emotionalinput"

throughtheuseofavarietyoflyricaltechniques,theintroductionofconsumers,"

emotion,blendofthings,Iblend,,Thenaturalwillmaketheconsumeremotional

resonance.

　　Antaneverstoptheemotionalappealofadvertisingthetargetaudienceistheconsumer,andtoday'

sconsumersarenolongerpurelythepursuitofmaterialsatisfaction,theynotonlyrequire

adstoinformthemoftheproductinformation,andinformationongoodsandartisticentertainment,Tomeettheirpsychologicalaestheticneeds,therefore,hasastrongartisticandexpressive

emotionalappealadvertisingisalwayseasytoattracttheattentionofconsumersandinterest,playaguidingroleinconsumption.

　　Adappealsubject:

　　Focusonpublicityproductimage,Antathisbrandisthroughtheeffortstobesuccessful."

Peaceofmindentrepreneurship,practicallife,ahundredyearsbrand"

businessphilosophy

　　Overview

　　AntaisChina'

sdomesticsportinggoodsintheking!

Allalong,Antatothepriceformassconsumption,excellentdesignbythepeople'

sfavorite!

Thepursuitofdynamic,thepursuitof

excellence,thepursuitofbeauty,whichisANTAtopasstheinformation!

Itisthepursuitofsportsspirit,butalsoforpeopletopraisetheotherside!