安踏英文广告词Word格式.docx

1、Five years. Final four. No championship.They said it was fate.We dont believe in fate.We believe, on the court, fight.Final four is not final.Meant to be conquered is the obstacle.Anta, keep moving.Anta *China* Co., Ltd. Was founded in 1991, the Hong Kong International Investment Limited, the Anta *

2、Fujian* Footwear Company Limited, Beijing Anta Oriental Sporting Goods Co., Ltd. Morethan 10 years, Anta companies adhering to the peace of mind entrepreneurship, practical life, a hundred years brand business philosophy, through unremitting efforts, has developed into thelargest production and mark

3、eting-oriented integrated sporting goods enterprises. Anta logo: Chi:The entire symbol for the letter A font body, by four different radius of the intersection of circular arc and sound into. The overall composition is simple and generous, dynamic. Graphicbright red color represents the vitality of

4、ANTA and enterprising spirit. Anta is the Chinese in English, in Greek means the mother of the earth. But also reflects the ANTA peoplecontinue to innovate, dare to struggle and challenge the spirit of self-expression of the ANTA enterprises are determined to do the national , a century of and the w

5、orlds Anta.Product Description:Anta is to promote individuality, advocacy through sports show themselves, so ANTA brand is the core of modern sports spirit. Anta and Nike is not the same path, Nike pursuit of sports,sports and sports to a certain type of items appear, and more Anta is a sports leisu

6、re image. Anta do not want to do the Chinese Nike, but to do the Chinese Anta, Anta world. Is to establishtheir own distinct personality, become China and the world like the Anta. Product Positioning:16- to 28-year-old crowd,Belonging to high-end productsPage 2 of 5Sports products ad appreciation:Ca

7、se BackgroundAnta is mainly engaged in the design, development, manufacture and marketing of ANTA brand sports shoes, clothing and accessories, is the leading sports brand, since 2001, ANTA has 6 years tobecome Chinas sports shoes market share of the first brand.Brand official website carrying ANTA

8、dealers, media, investors, consumers and other multiple communication responsibilities of the audience, in the creative design, we strive to style insimple, atmosphere, in the transfer on the fashion, innovation; strive to shape the ANTA brand international imageAnd fashion characteristics. The site

9、 to Keep Moving never stop as thecreative concept, the main KV loop structure of a more than the brand world, not only convey the brand spirit of Anta, but also reflects the brand vitality of Anta, with various targetaudiences Communication to achieve a good impression.ANTA will never stop Keep Movi

10、ng .Background music:We are the champions This is a very inspirational song We are the champion, and the screen content is very appropriate, Anta never stop, everyone is the champion, as long as you never stopworking hard.Description:Anta in the second half of 2006 launched its new ad - We are the c

11、hampions. Accompanied by the Anta, Keep moving never stop, the atmosphere and inspirational advertising language. Theadvertisement screen is composed of one athletes sweaty but sadly fragmented, supplemented by a highly motivating copy of Let the Scar be Your Medal, emphasizing Let the worlds injust

12、icebow in front of you! Inspiring people to rise up with Fight their own fate, telling young people to face life attitude.Relative to the simple product introduction of the ad, it is undoubtedlyunique. I believe that as long as people see this slogan, will feel the power forward! Keep moving never s

13、top . . Let the heart be your declaration, so that the scars become your medal, let the world unfair in front of you bow Farmhouse in the unknown table tennis players, no one cheer on thecountry road running teenager, fence In the hard training practicing basketball player, scarred extreme sports en

14、thusiasts, repeated failure of the weightlifting girl, accompanied by the queenof the band rhythmic music, Anta in September 2006 launched a new commercials, which is A picture of a strange but sincere face. Advertising ideas:Advertising is ANTA products, but it does not directly describe the qualit

15、y of the product, but an indirect expression, the athletes strong will, unyielding spirit given to the product, sothat the product has a human vitality.Advertising is a little story about, high-pitched music, hard training, coupled with incomparably passionate text, Let the scars become your medal,

16、but we never stop, the perfectcombination of music and picture, People touched endlessly, and establish the vitality of Anta will never stop the brand image.Advertising appealsAdvertising appeals: young and lively, full of vitality, the pursuit of individuality. Thus, Anta will be its user base fixe

17、d in 14 years old to 26 years old between young consumers. Likeadventure, the pursuit of challenges, unique personality, ahead of consumption, large number of groups, is the overall characteristics of these young consumers.Ways of appeal:Anta never stop advertising design in the emotional appeal, th

18、rough the manufacture of mood to prompt advertising theme, to pull peoples heartstrings, and make people memorable, the feelingsof the Department of Huai. Therefore, the mood, although based on the ordinary but can play an unusual connotation, which belongs to a visual starting point, but far beyond

19、 the picture point ofview, it creates a rendering of the atmosphere and mood to people a word A sense of endless aftertaste. In the design of advertising, the aesthetic will be integrated into the creative surface,cleverly emotional input, through the use of a variety of lyrical techniques, the intr

20、oduction of consumers, emotion, blend of things, I blend, , The natural will make the consumer emotionalresonance.Anta never stop the emotional appeal of advertising the target audience is the consumer, and todays consumers are no longer purely the pursuit of material satisfaction, they not only req

21、uireads to inform them of the product information, and information on goods and artistic entertainment, To meet their psychological aesthetic needs, therefore, has a strong artistic and expressiveemotional appeal advertising is always easy to attract the attention of consumers and interest, play a g

22、uiding role in consumption.Ad appeal subject:Focus on publicity product image, Anta this brand is through the efforts to be successful. Peace of mind entrepreneurship, practical life, a hundred years brand business philosophyOverviewAnta is Chinas domestic sporting goods in the king! All along, Anta to the price for mass consumption, excellent design by the peoples favorite! The pursuit of dynamic, the pursuit ofexcellence, the pursuit of beauty, which is ANTA to pass the information! It is the pursuit of sports spirit, but also for people to praise the other side!