创意文化产品设计研究外文文献翻译Word下载.docx

创意文化产品设计研究外文文献翻译Word下载.docx

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原文

THERESEARCHOFCREATIVECULTUREPRODUCTDESIGN

MathesonB

Abstract

Creativityandcultureasthecoreofcreativeculturalproducts,withthecreativedesignwillbetocreateandpromoteculturalresources,andculturalskillfullycombinedwiththeproducteventuallytranslateintoofcommodityvalueandhigh-culturalvalue-addedproducts.Creativecultureproductdesignisthematerialformofthesubject,fromconcepttoproductperformancecharacteristicsofthetransformationprocessisputforward.Itisaffectedbytheproducttheme,willbeincorporatedinthedesign，thedemandsofconsumer’selementsusingtheproductdesigntoshowpersonalitycharacteristicsanddistinctiveaestheticfeelings.Creativecultureproductdesignneedtointegratevarioussensoryexperiencestocarryonthedesign，bybringingconsumerssensoryexperiencetostrengthenthethemeoftheproduct,atthesametimegivepeopleleftadeepmemory.

Keywords:

thecreativeculturalproducts,sensoryexperience,culturalassociations

1Introduction

Culturalcreativeindustryisunderthebackgroundofeconomicglobalizationthecreativityasthecoreoftheemergingindustry,itdependsonthedesigner’swisdomandstrength,withadvancedtechnologycreationandpromotionofculturalresources,throughthedevelopmentanduseofintellectualpropertyrightstoproducehighvalue-addedproducts,hasgreatpotentialtocreatewealthandemploymentintheindustry.Culturecreativeindustrymainlyincludesindustrialproductdesign,costumedesign,advertisingdesign,visualartdesign,environmentalartdesign,radio,television,film,animation,media,andcreativegroupsinaspectsofsoftwareandcomputerservices.Intheculturalcreativeindustryculturecreativeproductdesignisoneofthekey;

itistheculturalresourcesintoanimportantpartoftheculturecreativeproduct.Culturecreativeproductdesign,itisthecreativityoriginatesfromthecultureofproductdesign,mainlyoncultureandparticularculturalartifactsconveysculturalelementsisgivenpriorityto,throughinduction,refinedintodesignelements,throughthedesignoftheculturalelementstoseekanewformtomeettherequirementsofmodernsociallifeandaesthetic,andhopethatthroughproductsenhanceconsumer

culture,tomeetconsumerdemandforpersonalizedandspiritual.

2Theoverviewofcreativeculturalproducts

Creativeculturalproductsreferstocreativeconceptasthecore,relyonthedesigner’swisdomandability，withcreativewaywillbetocreateandpromoteculturalresources，andculturalskillfullycombinedwiththeproducteventuallytranslateintoofcommodityvalueandhigh-culturalvalue-addedproducts.Canknowfromthedefinitionofcreativeculturalproductsandcoreelementsaroundthecreativeculturalproductsistheculturalandcreative，creativeistheproductofsurfacecharacteristicsofpresentinfrontofpeople，throughtheextremelyrichindividualcharacter，innovativeproducts，suchasmodeling,theusefunctiontoattractpeople’sattention;

Cultureistheproductinformationispassedtothepeopleofthespirituallevel,tomeettheneedsofpeopleforspiritualculture,promotethequalityofthepeopleandculture.

Creativityisakindofcreativethinkingability,isakindofabilitytocreateproducts,ingeniousideaanduniqueideastomakeproductsmoreoriginal,morenovelmodeling,makeproductstomeettheneedsofpeopleforthefunctionatthesametime.Bytheapplicationofcreativethinkingandmodeofproductioncanproduceaestheticallypleasing,functional,meetthepersonalityrequirementsofproduct.Creativedesigncanmaketheproductmoreattractive,itcanenhancethevalueoftheproduct,makeitgetridofthepricesofsimilarproductsonthemarket

competition,throughthecreativedesignandsuperiorqualitytoattractthetargetconsumergroups,andoccupytheinitiativeofproductpricing,forthebrandmanagementandpromotionofproductstolayasolidfoundation.CultureitistheembodimentofthespiritofanationandTheTimescharacteristic,itisformedafteralonghistoryofdeposit,cultureisacomplexoverall,includingknowledge,belief,art，morals,law,custom，andallthepowerofthehumaninthesocialincomeandhabits.Differentnationsinfluencedbygeographicalenvironment,socialsystem,religiousthought,theinfluenceofsuchfactorsasthefinalformwiththenationalcharacteristicsofculture.Themorenational,withalonghistoryofitsculturalconnotationisdeeper;

theculturalspiritofthepresentmoreintense,andthereforeitsnationalitybecamemoreprominent,moreobvious.Cultureisthemostvaluablewealthofhistoryleftus,weshouldtakeadvantageoftheexcellentculturalresources,drawlessonsfromthesuccessfulexperienceoftheforeignexisting,designcreativeculturalproductswithChinesecharacteristics,soastomakeourproductstoworldwide,andshowedtheexcellentChinesecultureintheworld,tocarryforwardthetraditionalculture,inheritingculturalclassics，andpromoteeconomicandculturalexchange.

Ideasandculturearethetwomostimportantelementsinthedesignofculturalproducts,closelyrelatedtothebothbeshortofonecannot,theyarecomplementaryrelationship.Thecreativedesignproductstonewlook,makeindividualcharacterisdye-in-the-wood，avant-gardefashionproducts;

Whileculturalproductstothesoul,lettheproductisfullofculture,showthehumanities.CreativeculturalproductsdemandisrootedinChina’sprofoundtraditionalculturecanhaveamorebroadspacefordevelopment.Thetraditionalculturealsoneededacreativewayandtheessenceofmodernlanguagetoexpressthecultureandextensive,soonlywouiabeaperfectcombinationofcreativeandculturaltogethertodesignrealcreativeculturalproductsinlinewithmarketdemand.

3Thedesignmethodofcreativecultureproduct

Thecreativityofculturalproductsdesignisdividedintothreelevels，inturn，isfeelinglayer，behaviorlayerandspiritlayer.Theformofsensorylayerinvolvesproducts;

Behaviorlayerrelatingtotheproductfunction,usingway;

Wadeculture,emotionalandaestheticspiritlayer.Sensorylayer，behaviorlayerandspiritlayerisrelationship，accordingtothemainproductsareinsensorylevelsassociatedwiththeuserfirst,andthenthroughthebehaviorlevelbehaviorofinteractionwiththeuser，thelastonthebasisofsensorylevelandbehaviorlevel,maketheproductemotionalcommunicationwiththeconsumer,implementthesatisfactionofspiritualexperienceandthepsychologicaldemand.

Creativeculturalproductsdesign,firstofall，startingfromthesensorylayer,theformofproductdesign,includingthemodelofproductdesign,colordesign，materialdesign，etc.，throughtheapplicationofthedifferentdesignmethodstorealizetheproductlevelofexperience;

Secondlayerintothebehavior,andthewayofusingthefunctionoftheproductdesign,throughtheapplicationofthedifferentdesignmethodsofimplementationexperienceinproductbehaviorlevel;

Finallyenterthespiritlayer,basedonthesensorylayerandbehaviorlayer,throughtheapplicationofthedifferentdesignmethodsofproductsculture,emotionalandaesthetic.

3.1Sensoryexperiencemethod

Sensoryexperienceisbasedontheproduct’scolor，shape,material，etc,tocarryonthedesign，maketheproductappeargorgeouscolor，themodelingofcharacter，excellenttexture,beautifulvoice，thetasteofcharming,etc.，throughthesensorychannelsestablishmentandexchangesandinteractionbetweenpeople，tobringuserssight，touch，hearing，smell，tasteandsoonvarioussensorystimuliandenjoyableexperience,andinthepsychologicalandspiritualcomfortandsatisfaction.

Coloristhemostobviouscharacteristicsinproductoutwardappearance,peoplefirstcapturedthroughvisualproducts,atthesametime,thecoloroftheproductwillbethefirsttogivepeoplethevisualsensorystimulation.Throughtheapplicationofcolorsciencecangivepeopledifferentvisualexperience,forexample,itgivesapersonwithpassion,hotfeeling;

Bluegivesapersonquiet，melancholyfeeling;

Purplegivesapersonthesenseofelegant,noble,etc.Formisthecharacteristicofthemodelingofproductscanpeoplethroughvisualandtactileperceptionofproductform,differentproductsformgivepeopledifferentvisualandtactilesensoryexperience.Forexample,theroundshapethepersongivesonthevisionwiththefeelingofaffinity,giveapersonthesensewithsmoothonthesenseoftouch;

Geometricmodelingthepersongivesonthevisionwithindustrialfeeling,giveapersonthesensewithhardonthesenseoftouch,etc.Materialisamaterialbaseofproductshape，ithasmultiplematerialproperties.Productmaterialshape，color，surfaceprocess,tastes,etc.Itwillgivepeoplethevisual,touch,taste,smell,andothersensoryexperience.Suchasmatteplasticthepersongivesonthevisionisdurable,safefeeling;

thepersongivesonthetouchgentleandcomfortablefeeling;

Giveapersonthesensewithindustrializationinthesenseofsmell.

Sensoryexperiencemethodisthroughsomeinvestigation,letrespondentsreportedtheirsensoryexperiencefeelingsforonespecificproduct.Sensoryexperiencemethodnormallyconsistsofquestionnaires,interviews,etc.Differentmethodsofinvestigationanddesign,throughthesemethodscanobtaintheuser'

sinformationdatafromdifferentangles-Sensoryexperiencemethodcommonlyusedintheearlystagesofproductdesignanddevelopment，istolookfortheconsumerpreferencesforproductsensoryexperience