高中英语 unit4 the Burger businessreading教案 上海牛津版S2AWord文件下载.docx

高中英语 unit4 the Burger businessreading教案 上海牛津版S2AWord文件下载.docx

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staff

impress

expand/extend/stretch

branches

annual

swiftly

introduce

right

critic

adopt/adapt

establish

2）拓展词汇

milkshake

outlet

burger

uniform

import/export

3）词组和短语

besurprisedat

inwhiteuniforms

neatandtidy

beopenedforbusiness

keepdoingsth.

setup

behappywith

inhistory

beacceptedas

standfor/standby/standout

lookintoone’seyes/lookintosth./lookforwardto/lookup/lookout

not…but…

introduce…into…

4）句型学习

1.ItissaidthatMaDonald’sstafftrainingprogrammeisoneofthebestintheworld.

2.…,butnodoubtaplanisalreadybeingmadeforone.…

3.Itread,“McDonald’sHamburgers”.

教学设计（TeachingDesigns）

教学内容

教学实施建议

教学资源参考

Pre-reading

建议老师在这个阶段完成以下三个任务:

●根据课文主题，可以从Whatdoyouknowabout…?

（P57）谈起,

●然后通过图片和食品名称连线的方式把学生带入一个他们非常熟悉的话题——快餐

●通过Page75的听力，使学生获得一些基本的关于McDonald’s的相关知识。

即锻炼了学生对于数字的听力能力，也为进入课文做好铺垫。

具体处理这部分内容的建议见[链接1,2]

中学英语合作网

《牛津英语教学参考》Page57

While-reading

这是本课的重点部分。

因为学生非常熟悉这种快餐以及其产品，所以将课文中出现的词汇贯穿其中,使学生在结合现实生活中的实际体验中习得课文中的词汇。

●Skimming中的问题对于学生来说非常简单而且通过了pre-reading这一环节，学生能在很短时间内运用自己生活中所获得的知识及skimming技巧完成练习。

●Scanning部分练习，要求学生运用scanning技巧通过快速阅读的形式搜索到每一个问题的答案。

●Furtherunderstanding经过以上两个环节后，进入课文深层次的理解，可以通过下列两个步骤1）Raisethequestionsaccordingtothenumbersmentionedinthepassage;

2）Synopsis.第一个步骤是在学生经过pre-reading的听力环节和scanning环节的基础上获取更多的McDonald’s的相关知识；

第二个步骤是要求学生概括段落大意，概括使学生熟悉本文的布局，了解作者是如何组织本文的，同时也培养了学生的阅读能力。

［具体处理这部分内容的建议见[链接3]

Post-reading

●设置jigsawreading。

即教师提供阅读素材两篇，一篇是关于PizzaHut,另外一篇是关于KFC,学生在这一环节里，可以用教师所提供的阅读素材向组内其他同学讲述这两个家快餐店是如何发展并取得成功。

这个设计既可以锻炼学生的快速阅读理解能力，还能锻炼学生的说的能力。

●安排学生讨论：

Whatdothesefastfoodrestaurantshaveinmon?

Whatmadethesefastfoodrestaurantssosuccessful?

这是课文的拓展部分，同时也是为实现本课的情感目标，引导学生总结出成功要具备的素质。

参考网站：

google

fiftiesweb/pop/kfc.htm

pizzahut

[链接1]

说明：

课文相关知识的引入。

McDonald’sUSAMenuItems

Beverages

Lowfatmilk

Orangejuice

Softdrinks

Breakfast

Bacon,egg&

cheesebiscuit

EggMcMuffin

HamandEggcheesebagel

Hashbrowns

Hotcakes

Sausagebiscuit

Sausagebiscuitwithegg

Sausagebreakfastburrito

SausageMcMuffin

SausageMcMuffinwithegg

Steakandeggcheesebagel

ChickenMcNuggets

Desserts/Shakes

Bakedapplepie

McFlurry

Chocolatechipcookies

Shake

Fruit'

nyogurtparfait

Sundae

M&

MMcFlurry

Icecreamcone

FrenchFries/Muffins/Danish

Frenchfries

Appledanish

Applebranmuffin

Sandwiches

BigMac

Bign'

tasty

tastywithcheese

Cheeseburger

ChickenMcGrill

Crispychicken

Filet-O-Fish

Hamburger

Quarterpounder

Quarterpounderwithcheese

[链接2]

Morefastfoodbrands,theirmottoandlogo

Quality,Service,CleanlinessandValue（Q.S.C.&

V.）

Wedoonethingandwedoitwell.

“DeoVindice,”translatedas“GodwillVindicate,”

Haveityourway

ealive,you’reinthePepsigeneration

ALWAYSCOCA-COLA

[链接3]

本部分建议采用任务型阅读教学方法。

通过略读、扫读、细读等不同手段来提高学生的阅读理解能力，从而培养学生的阅读技巧。

Teachingprocedures

StepOneWarming-up

●Matchthefollowingpicturesandthenamesforit.

FrenchFries

ChickenMcNugget

●FinishListeningonPage75

StepTwo

●Skimming

Skimthetextandtrytoanswerthefollowingquestions.

Questionsforthestudentstoconsiderandanswer

1.Whatdoyouknowabout…?

2.What’syourimpressiononMcDonald’s?

Usesomeadjectivestodescribeit.

3.Wheredoyouthinkthispassageistakenfrom?

4.Howisthispassagearranged?

●Scanning

Scanthepassageandfindtheanswerstothefollowingquestions（PartB,Page58）

StepThree

●Furtherunderstanding

建议教师通过下列环节带领学生进入课文学习。

1.Synopsis:

通过让学生填空的形式完成段落大意的概括，

Paragraph1----3RayKrocseetheoriginalMcdonald’srestaurant.

Paragraph4----7Hestartssettingupmorerestaurants,buystherightsandthebusinessexpandsveryfast.

Paragraph8-----9McDonald’sexpandsintoHK.

Paragraph10---12SomereasonsforthesuccessofMacdonald’s

1）“Q.S.C.V”motto

2）Sufficienttrainingfortheemployees

Paragraph13Thepresentandthefuture

2.因为这篇文章提到好几个数据，所以教师可以通过先给答案然后让学生根据答案设置问题的方式进一步让学生了解文章的细节。

1）eightmilkshakemachines

------HowmanymilkshakemachinesdidMcdonald’sHamburgersbuyin1954?

2）in1948

-----WhendidMac&

Dickstartthatbusiness?

3）the100thMcDonald’s

------In1959,whatwasopenedinMcDonald’shistory?

4）US$2.7million

------HowmuchdidtheMcDonaldbrothersgetin1961?

5）US$1million

------Whatwastheannualsalesby1972?

6）in1975

------WhendidMcDonald’sexpandintoHK?

以上环节有助于理解全文的框架，从而加深对于课文的理解。

StepFourPost-reading

●Jigsawreading:

这一环节中，教师引领学生在进行了以上对于课文的整体理解以及细节讨论的基础上，通过阅读和小组交换信息，进一步获取更多的有关快餐店的知识。

McDonald’s

KFC

Pizzahut

Whenwasitfounded?

Wherewasitfounded?

Whofoundedit?

Howmanybranches?

Motto（Ifany）

StepFiveHomework

1.Readthetextafterthetape.

2.Makeaposterforacertainfoodordrinkproductanddisplayitinthenextclass.

[链接4]

关于著名的几大快餐店的补充阅读材料，拓展学生的阅读能力，并加深对课文主题的理解。

KentuckyFriedChicken'

sHumbleBeginnings

ColonelSanderswasalwaysexperimentingwithfoodathisrestaurant,SandersCourt&

Cafe,inCorbin,Ky.,inthoseearlydaysofthe1930s.

Hekeptaddingthisandthattotheflourforfryingchickenandcameoutwithaprettygood-tastingproduct.Butitwassloooow.Customersstillhadtowait30minutesforitwhilehefrieditupinanironskillet.Mostotherrestaurantsservingwhattheycalled"

Southern"

friedchickenfrieditindeepfat.Thatwasquicker,butthetastewasn'

tthesame.

ThentheColonelwenttoademonstrationofa"

new-fangledgizmo"

calledapressurecookersometimeinthelate1930s.Duringthedemonstration,greenbeansturnedouttastyanddonejustrightinonlyafewminutes.Thissethismindtothinking.Hewonderedhowitmightworkonchicken.

Heboughtoneofthepressurecookersandmadeafewadjustments.Afteralotofexperimentingwithcookingtime,pressure,shorteningtemperatureandlevel,Eureka!

He'

dfoundawaytofrychickenquickly,underpressure,andeoutwiththebestchickenhe'

devertasted.

Intheearly1950sanewinterstatehighwaywasplannedtobypassthetownofCorbin.Seeinganendtohisbusiness,theColonelauctionedoffhisoperations.Afterpayinghisbills,hewasreducedtolivingonhis$105SocialSecuritychecks.

Confidentofthequalityofhisfriedchicken,theColoneldevotedhimselftothechickenfranchisingbusinessthathestartedin1952.Hetraveledacrossthecountrybycarfromrestauranttorestaurant,cookingbatchesofchickenforrestaurantownersandtheiremployees.Ifthereactionwasfavorable,heenteredintoahandshakeagreementonadealthatstipulatedapaymenttohimofanickelforeachchickentherestaurantsold.

By1964,ColonelSandershadmorethan600franchisedoutletsforhischickenintheUnitedStatesandCanada.Thatyear,hesoldhisinterestintheU.S.panyfor$2milliontoagroupofinvestorsincludingJohnY.BrownJr.,wholaterwasgovernorofKentuckyfrom1980to1984.

Foryears,ColonelHarlandSanderscarriedthesecretformulaforhisKentuckyFriedChickeninhisheadandthespicemixtureinhiscar.Today,therecipeislockedawayinasafeinLouisville,Ky.Onlyahandfulofpeopleknowthatmulti-milliondollarrecipe（andthey'

vesignedstrictconfidentialitycontracts）.

Today,securityprecautionsprotectingtherecipewouldmakeevenJamesBondproud.

When90yearoldColonelSandersdiedofleukemiain1980--stillpossessingthearteriesofamuchyoungerman--hisbodylayinstateintheKentuckycapitolrotunda.

Howdidwebegin?

Westartedourlifein1958whenFrankandDanCarneyopenedthefirstHutinWichita,Kansas.ThefirstPizzaHutrestaurantwasonlysmall,withenoughroomfor25seats;

therestaurantsignonlyhadspacefornineletters.FrankandDanwantedtohave'

Pizza'

inthename,whichleftspaceforjust3moreletters.Becausethebuildinglookedlikeahut...PizzaHutwasborn!

Fifteenyearslater,thefirstUKrestaurantopened.SincethenwehavegrowntobeethebiggestPizzapanyontheplanet.We'

retheUK'

sleadingpizzarestaurantanddeliverychaintoo,withover600outletsacrossthecountry.WearepartofYumRestaurantsInternational（whoalsoownKFC,TacoBell,LongJohnSilver'

s,A&

WandPizzaHutWorldwide）.

PizzaHut®

isthefamilypizzaplace.

Asamatteroffact,wearerootedinfamily--literally.Twobrothers,momand$600turnedintotherecipefortheworld'

slargestpizzapanyin1958,whenafamilyfriendwiththeideaofopeningapizzaparlorapproachedthetwocollege-agebrothersinKansas.Theconceptwasrelativelynewatthetimeandthebrothersquicklysawthepotentialofthisnewenterprise.Borrowing$600fromtheirmother,theypurchasedsecond-handequipmentandrentedasmallbuildingonabusyi