统计学案例分析英文.docx

统计学案例分析英文.docx

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统计学案例分析英文

Executivesummary

Withthedevelopmentofglobalizationandinformationtechnology,outsourcinghasgainedgreatpopularityallovertheworld.Ontheotherhand,virtualworkshavemorechancestofindfreelanceworkswiththedevelopmentofoutsourcing.Thereasonsforoutsourcingincludeslowoperationalandlaborcosts,taxbreaks,togainmoreglobalandlocalmarketshare,toreducerisks,tomovetohighersegmentsofthevalueaddedchain,toserveforinnovationaswellastofocustoacceleratebusinesstransformation.NowtheBrammerisencounteredwithaproblemofmanagementthatthepurchasingandmanagementofsparesforthedailyoperations,maintenanceandrepairofproductionandmanufacturingequipmentisoftenacomplex,timeandresourceconsumingissueformostorganizations.TheBrammerisconsideringwhethertheywilloutsourcethemanagementofspares.

ThisresearchwillfocusonidentifyingamanagementproblemoftheBrammeranddesigninganappropriatebusinessresearchstrategyforsuccessinbusiness.Whatismore,theessaywillchooseaqualitativeresearchmethodologytoinvestigatetheorganizationalmanagementproblemoftheBrammer.

1.Backgroundinformation

AsoneoftheEurope’sleadingsupplierofqualityindustrialmaintenance,repairandoverhaulproducts,theBrammerhasenjoyedgoodreputationalltheworld.WithitsheadquarterinEngland,theBrammeroperatesoutofmorethan300locationsin15countries.Theaimofthecompanyistosupplyarangeofsolutionswhicharedesignedtohelptheclientstocutdownthetotalcostofcomponentacquisition.

Evenfacedwiththegloballyeconomiccrisis,theBrammerhaskeptastableincreasein2008.Thefollowingstatisticswillpresenttheoutstandingachievementofitfrom2006to2010:

BrammerFundamentals

YearEnding

Revenue（£m）

Pre-tax（£m）

EPS

P/E

PEG

EPSGrth.

Div

Yield

31-Dec-06

314.30

14.59

11.77p

15.8

3.2

+5%

4.26p

2.3%

31-Dec-07

379.58

14.92

21.00p

7.3

0.1

+78%

7.20p

4.7%

31-Dec-08

478.41

18.89

25.70p

2.9

0.1

+22%

7.70p

10.4%

31-Dec-09

426.09

（1.49）

13.10p

9.2

n/a

-49%

6.20p

5.2%

31-Dec-10

468.37

19.31

13.90p

18.0

3.0

+6%

6.60p

2.6%

Source:

Itispredictedthatinthefiscalyear2011,theBrammerwillstillkeepatendencyofincreaseintherevenue.

2.Analysisofthesymptomsofthemanagementproblems.

However,withthegrowthofthecompany,somemanagementproblemsoccurswhichaffectsthecontinuousdevelopmentofthecompany.

Formostorganizations,withoutpropermanagement,thepurchasingandmanagementofsparesforthedailyoperations,maintenanceandrepairofproductionandmanufacturingcanturnintoacomplex,timeandresourceresourcingissue.ThisproblemalsoconcernsIanRitchie,Brammer’sUK’smanagingdirector.

InordertocutdownthecostofsuchpurchasingandmanagementandfocusonthecorebusinessoftheBrammer,hehastakenintoconsiderationoutsourcingsuchpurchaseandmanagementtoothersmallcompanies,withthemoreandmorepopularityofoutsourcingandoutsourcingwebsites.

However,thishasnotbeenapprovedbytheboardofdirectors.Butitwillbediscussedasagoodideatocutdownthecostofpurchasingandmanagement.

3.Thestatementofthemanagementproblem

Indifferentstagesofacompany,itwillhaveachancetobeencounteredwithvariousproblemsintheareasofmarketing,humanresources,finance,operationsorgeneralmanagement.FortheBrammer,itisobviousthecompanyisfacingtheprobleminoperationsorgeneralmanagement.Withtheexpansionofthecompany,thecostofdailypurchasingandmanagementisincreasing,whichwillhaveanegativeeffectonthefinalprofitofthecompany.Asaresult,itneedsbettermethodsofmanagementtoreachabettersettlement.（Gupta,&Ashok,1992,p.p.44-59）,

4.Researchquestions

ThisessayistryingtohavearesearchaboutwhethertheBrammershouldtakeadvantageoftheoutsourcinginordertoachievethegoalofreducingthecost.Beforetheconclusionisfinallydrawn,someresearchquestionsshouldberaised.

1）Whatarethereasonsforoutsourcing?

2）Whataretheadvantagesanddisadvantagesofoutsourcing?

3）WhetherthereisaneedfortheBrammertouseoutsourcingasamethodtosolvetheoperationalandmanagementproblems?

4）IftheoutsourcingiscarriedoutbyBrammer,howandwheretoseekforoutsourcerwhocanofferhighqualityofservice?

5）IsthereanyotherproblemsinthemanagementoftheBrammer?

Ifyes,howtosolvethem?

5.Researchobjectives

InordertooffersomesuggestionsfortheBrammertosolvethecurrentoperateandmanagementproblems,withthegrowthofthecompany,thisessayistryingtohavearesearchonthenecessityandfeasibilityofoutsourcingthedailypurchasingandmanagementtosomeotherco