BUSINESSREPORT范文Word文档下载推荐.docx

BUSINESSREPORT范文Word文档下载推荐.docx

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Date:

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Content

1.Executivesummary……………………………………………………………………2

2.IntroductionoftheToyota…………………………………………………………….3

3.Issues…………………………………………………………………………………..3

4.SWOTanalysis………………………………………………………………………..4

4.1internalanalysis…………………………………………………………………...4

4.2externalanalysis…………………………………………………………………..5

5.Recommendation……………………………………………………………………...6

6.Conclusion…………………………………………………………………………….7

7.Reference……………………………………………………………………………...8

Executivesummary

TheaimofthispaperistoanalysisToyotaAutocorporation’sstrengths,weaknesses,opportunitiesandthethreatsthroughusingSWOTmethod.Atthesametime,humanresourcedevelopmentdisplayedintheprocessofcaseanalyzing.Themajorproblemsinthisarticleare‘whatmakesToyotabecometheworldfirstAutomanufacture?

’‘WhataretheToyota’sstrategies?

’‘TheprospectsoftheToyota’andsoon,themainpurposeistoidentifyToyota’sproblemsandshortcomings;

andfinallytofindoutthereasonscausedtheseproblems,intheendofthearticle,theauthorforwardhisownopinionsandrecommendsfortheToyota’sdeveloping.

IntroductionoftheToyota

ToyotaisJapan'

slargestcarmanufacturer,whichwasfoundedin1933,andToyotaCompanyisheadquarteredinToyotaCity.InitiallyisoneoftheToyotaAutomaticLoom’sproductiondepartments.In1937,ToyotamergedintoToyotaMotorCo.,sincethen,Toyotaestablishedseveralrelatedcompanies,includingToyotaMachineryCo.,Ltd.in1941,andToyotaBodyCo.in1945,Inthe1960sand1970s,Toyota'

sexpansionrapidly,thevehiclevolumeevensoldtoforeignmarkets.Andin1982,thecompanyobtaineditspresentname-Toyota.Today,Toyotahasassemblyplantsanddistributorsinmanycountries,thecompanyalsohasthesubsidiarywhichproducethemotorvehicleslineandtheotherparts,rubberandcorkmaterials,steel,syntheticresin,automaticloomandthecottonwoolandsoon.（ArkadiB.,2010）

Issuesofthearticle

Withtheeconomicglobalizationdevelopment,moreandmoreautomobilemanufacturersappeared,followedbythemoreandmoreintensecompetitivepressure,inaddition,globaleconomics’instabilityandunevenmakesagreatimpactontheautomotiveindustries’development.Economicdepressionandrisingcostsofrawmaterialsandlabor,competitionintheautomotiveindustryisalsogrowing,andsoon.Allthesequestionscausedeverycompanymustrepositionitsself,recreatethedevelopingstrategy.

SWOTanalysisofToyota

Internalenvironment

Strengths:

inresearchanddevelopmentsector,ToyotaCompanyinordertobetheleaderininnovationway,ithascontinuouslyinvolvedinresearchanddevelopmentactivitiesandusesthispointasoneofitsstrategiestostayinthemarket.TheresearchanddevelopmentactivitydonehasbeenasuccessasToyotaisnowabletoproduceacustomercarinfivedays.Inaddition,Toyotaisalsoabletoproduceacommerciallyviablehybridcar,withthistwonewlyfoundstrategies,Toyotahascontinuedtorevolutionizetheautoindustry.（Y.Arayici,P.Coates,L.Koskela,2011）

InToyota’smanagementprocess,withToyota’sproductionsystem（TPS）,allworkaredoneaccordingtoschedule,employeesfollowawell-definedsequenceofstepsforaparticularjob,thisshowsthateveryemployeefollowsherulesandthisreflectsthatToyota’smanagementteamhasdoneagoodjobinmanagingtheemployees.Welltrainedemployeesaremorecommittedtotheirjobsandindirectly,itwillhelptoboosttheproductionvolume.（Joã

o-P.B.,2011）

Weaknesses:

inyear2008-2009,theglobalfinancialcrisisbringagreatimpacttoToyota’ssalesincome,withtheweakandslow-movingeconomicaroundtheworld,hardlyenableforToyotatoabstainahigherprofit-marginastocomparedtorecentyears,theclosingofsomeofitsplantsinChinaprovesthatToyota’sfinancialorliquiditystateunabletosupportitsexplanationofproductioninothercountrieslikeChina.Therefore,itwouldbeaweaknessforToyotaduringtheglobaleconomiccrisiswherebylossesofclosingitsplantandthecostofconstructionshallbebaredbyToyotawhichnaturallycausedthecorporation’sliquiditytofall.（S.K.Breja,D.K.Banwet,2011）

Externalenvironment

Opportunities:

beforeToyotatakesonanystrategies,Toyotamusttaketheefforttounderstandtheroleplayedbythescientificprocessinitsculture,Toyotatookonestepfurthertoevaluateitsproblem-solvingprocess.Toyotamakesitselffullyunderstanditscurrentstateofaffairsandalsothenormsbeforeplanningforimprovements,thisisimportant,andneededtobedonebeforehandbecausebyimplementingthewrongplanorplanthatcontradicts,withthecultureofeitherparty（thecompanyitselforthemarket）,themarketmaybeturnedoffandloseinterestaswellasconfidencetowardsToyota.（DonnaA.,2010）

Withtheadvancementoftechnology,thepathwayofToyota’sproductandserviceshasbecomesimplerandsimpler.TechnologyhasenableToyotatohavemoreuse-friendlymachineswhichinturnbenefitstheproductionlineatToyota,productionlineinToyotacanbesetupsoeasilyinnowdays,andhasnorfailtofollowthespecifiedpath,indirectly,itwillboosttheefficiencylevelinproductiondepartment,andthus,moreproductscanbeproducedinthesameperiodasthetimebeforemoreadvancedmachineswerebroughtin.（ChuckW.,2008）

Threats:

Lookingatthebuyingpatternoftoday’speople,thiskindofconsumptionbecomesmoreandmoreless,andthisisduetothecurrentsituationfacedbypeopleduringrecession.Atthispointoftimewhereeconomyisnotdoingquitewellthoughimproving,peopletendtosavemoremoneyforrainydays.（PatrickV.,StijnH.,2010）Asaresult,peoplesendlessontheirwants,Toyotashouldfelltheimpactofsessionbecausepeoplenowspendlessandtheyarenotwillingtospendthousandsofmoneyjustbuyacarwhentheyalreadyhaveone.Asaneffect,Toyota’ssalesfigurewilldropwhileallotherfixedcostsuchasutilitiesexpenses,floorrent,etc.areneededtobepaid,ifthisistobecontinueforalongtime,mostoftheToyota’sfactoriesmaybecloseddown.（NabylaD.,2011）

Recommendation

Asthelargestautomobilemanufacturingcompany,Toyotaattractedintheworld-wideattention,Toyota’sanydecisionmaybecomethefocus,nomatterthestrengths,weaknessesortheopportunitiesandthreats,Toyotawasstaringatbythemediasallovertheworld,becauseToyotaisthefirst.（MariosI.K.,2006）Tocontinuousmaintainthefirstpositionisabigchallengeforthecompanyitself,increasingcostofrawmaterialsandworkers,emergingnewtechnologies,Increasingcompetitorsandsoon,alltheseleadthefirstpositionisnotforever.So,tokeepthefirstpositioninalongertime,whatToyotahastodoisinnovation,notonlyinhumanresourcesector,butalsoinoperationandinformationselection.

Conclusion

Thecaseleadtheauthordetailedanalysisofthecompany'

sstrengthsandweaknesses,anditsfacedopportunitiesandthreats,highlighttheopportunitiesandthreatsthatforToyota’sfurtherdevelopment,intheend,theauthorforwardhisownopinionforToyota,thatisimplementthetalentsstrategyandcontinuouslyinnovation.

References

ArkadiBorowski.（2010）.ReportontheToyotaCompany.GRINVerlag

ChuckWilliams.（2008）.Effectivemanagement.CengageLearning

DonnaAnselmo.（2010）.MarketingDemystified.McGraw-HillProfessional

Joã

o-PauloBolaSousa.（2011）.ResearchinRuralSociologyandDevelopment.EmeraldGroupPublishing

MariosI.Katsioloudes.（2006）.Strategicmanagement:

globalculturalperspectivesforprofitandnon-profitorganizations.Butterworth-Heinemann

NabylaDaidj.（2011）.DevelopmentsinCorporateGovernanceandResponsibility.EmeraldGroupPublishing

PatrickVanBommel,StijnHoppenbrouwers.（2010）.ThePracticeofEnterpriseModeling.Springer

S.K.Breja,D.K.Banwet,K.C.Iyer.（2011）.Qualitystrategyfortransformation:

acasestudy,TheTQMJournal.Vol23,pp:

5-20

Y.Arayici,P.Coates,L.Koskela,M.Kagioglou,C.Usher,K.O’Reilly.（2011）.BIMadoptionandimplementationforarchitecturalpractices,StructuralSurvey.vol29,pp:

7-15

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