高中英语 Unit1 Advertising Project教案 牛津译林版必修4.docx

高中英语 Unit1 Advertising Project教案 牛津译林版必修4.docx

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高中英语Unit1AdvertisingProject教案牛津译林版必修4

M4U1Part6ProjectDevelopinganadcampaign

【设计思想】

本堂课的宗旨是引导学生在“做中学”，通过让学生完成一份围绕本单元主题的传单来学习和使用英语。

引导学生主动学习，帮助他们形成以能力发展为目的学习方式，鼓励学生通过体验、实践、讨论、合作和探究的方式发展自己的语言综合能力。

【教学目标】

1.ToencourageSstousewhatthey’velearntthroughouttheunittocompleteaproject.

2.Toconsiderthreethings

a）thegargetaudienceoftheadcampaign.

b）themessagetheywanttosend

c）howtheyplanonreadingtheirtargetaudience

3.Toknowhowtocooperateanddotheprojecttogether.

【重点难点】

Helpthestudentsknowhowtodevelopanadcampaign.

【教学环节】

Step1:

Lead-in

1.AskSstoworkingroupoffourandeachstudentshouldfindthegeneralideaofeachparagraphandtellhisgroupmember.

2.AskSstoreporttheirresult

a）Paraone:

thedefinitionofanadcampaign

b）Paratwo:

thetargetaudienceandhowtodeterminethetargetaudience.

c）Parathree:

whattheadcampaignsays

d）Parafour:

howtoreachthetargetaudience

Step2:

Reading

1.Structureofthispassage

a）introductionofsubject

b）supportingdetails

c）conclusion

2.Morequestionstounderstandthispassage

1）Whatdoyouknowaboutanadcampaign?

2）Whatmustyoukeepinmindwhenyoustartasuccessfuladvertisingcampaign?

3）Whydoyouneedtoresearchyouraudience?

4）Whatisimportantwhenyouareplanninganadcampaign?

5）Whatshouldyouradvertisingcampaignbebasedon?

3.Usethesamewaytoreadtheotherarticle.Followingquestionswillhelpyoutounderstanditbetter.

1）Whyisanti-smokingchosenasthesubjectoftheadcampaign?

2）Whatisthemainaimoftheanti-smokingcampaign?

3）Howcanhigh-schoolteenagersbeconvincednottostartsmoking?

Step3:

Languagefocus:

Step4:

Developinganadcampaign

Planning

Preparing

Producing

Presenting

Step5:

Homework

语言点（供参考，可根据学生情况进行删减）

1.build—built---built

①建立，创立：

buildanation建立一个国家

builtasuccessfulbusinessoutoftheircornergrocerystore.

从他们街道拐角的杂货店创办了一家成功的公司

②监督：

命令、资助或监督…的建设：

Theadministrationbuiltseveralnewhousingprojects.

行政部门资助了好几幢新楼的建筑项目

WearebuildingsocialismwiththeChinesecharacters.

2.reach

①被看到/听到

Throughtelevisionandradioweareabletoreachawideraudience.

②伸展，伸出,延伸：

reachedoutanarm.伸出一只手臂

③到达Ihopethislittlewillreachyou.

3.have….inmind考虑

Whenyou’regoingtodosth.youmusthaveacleartargetinmind.

WatchingTValleveningwasn’texactlywhatIhadinmind.

haveitinmindtodosth…打算做某事

Youmusthaveitinmindtoposttheletterforme.

keep/bear…inmind记住=learnbyheart

makeupone’smind/changeone’smind下定决心/改变主意

4.figureout

①理解，弄明白Ican’tfigureoutwhyhequithisjob.

②想出，计算出Haveyoufigureouthowmuchtheholidaywillcost?

He'stryingtofigureoutawaytosolvetheproblem.

5.get…todo使…做某事

Hegothissistertohelpwithhishomework.

get…doing使…开始做某事

Canyoureallygettheoldcarrunningagain?

Whathesaidgotmethinking.

get…done使…被做

Igotmypocketpickedtheotherday.

getdone表被动

gethurt/burnt/separated

6.determinev.确定；决定

Vt.确定determinesth.

Theyhavedeterminedthedateforourparty.

Vi.决定determinetodosth.=bedeterminedtodosth.下定决心做

Hedeterminedtogettherefirst.=Hewasdeterminedtogettherefirst.

determineon（doing）sth.就……做出决定

Wedeterminedonanearlystart.

adj.determined有决心的，决定的（在句中常作定语或状语）

Sheisaverydeterminedwomanwhoalwaysgetswhatshewants.

bedetermined+从句/bedeterminedtodosth.

Attheageoftwenty,Stevelefthishometown,determinednottoreturnwithoutmakinghismark.在二十岁时，Steve离开了他的家乡，下定决心不搞出点名堂绝不回来。

n.determination决心；果断；坚定

7.Itistime（forsb）todosth….

Itisabout/hightimethat…….didsth…..

Itistimethatwehadarest.

8.appealto

①迎合，对……有吸引力，引起兴趣

Brightcoloursappealtosmallchildren.

It’snoteasyforthedesigntoappealtoallages.

这项设计要吸引所有年龄的人是不容易的。

②恳求，呼吁appealtosb.forsth.为某事而向某人呼吁

appealtosb.todosth.呼吁某人做某事

Theprisonerappealedtothejudgeformercy.

Thegovernmentisappealingtoeveryonetosavewater.

政府正在呼吁每个人都要保护水资源。

adj.appealing有吸引力的，有感染力的

SpendingtheholidaysinBritainisparticularlyappealing.

9.react---reaction.n

vi.reacttosth.bydoingsth.

Localresidentshavereactedangrilytothenews.

Theaudiencereactedreadilytohisspeech.

10.gather

①搜集收集Detectiveshavespentmonthsgatheringevidence.

②收割收获ItwaslateAugustandtheharvesthadbeensafelygatheredin.

③使聚集，集合Thekidsweregatheredtogetherinaroom.

11.beconcernedwith和…有关系

Themeetingwasconcernedwithforeigntrade.

Herlatestsurveyisconcernedwithyouthunemployment.

她的最新调查与青年的失业有关。

beconcernedabout/for/over…为某事担心/忧虑

Iamconcernedaboutmywife’shealth.我担心我妻子的健康。

Thepresidentisdeeplyconcernedaboutthisissue.

asfaras…beconcerned….就…而言

AsfarasI’mconcerned,youca