浙江大学非英语专业专业英语作业Word文档格式.docx

浙江大学非英语专业专业英语作业Word文档格式.docx

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A.shoutsharply√B.expresstheirviewsexcitedly

C.criticizebitterlyD.complainsadly

8.Thosespeakingforthedefensesee…andbringingmuchneededresources,expertiseandemploymenttothehostcountries.

A.experienceB.capitalC.expectationD.know-how√

9.Atthesametime,thecompanyhassoughttopullitssharesoutofamultiyearslump.

A.imageB.fallinprice√C.schemeD.disrepute

10.Lastyear,itfinallyappearedthatthe$19billionmanufacturerofmicrochips,microwaveovensand…wasmakingheadway.

A.gaininggoodresultsB.makingprogress√

C.makinganameforitselfD.makingeasymoney

11.AndduringSadaoKondo’stwo-yeartintascompanypresident,SanyoElectrictrimmedsome$250millionfromthecompany’soverheadbyshuttingdownunprofitableproductlines…

A.reduced√B.sufferedalossofC.madeaprofitofD.increased

12.…thecompanyannouncedthatsome180,000refrigeratorshadfaultydoorsandwouldberecalled.

A.remadeB.redesignedC.returnedD.takenback√

13.…however,publicityabouttwodefectiveproductshadtakenatollonSanyo’simageintheeyeofJapan’squality-consciousconsumers…..

A.hadagreateffectonB.causeddamageto√

C.imposedpressureonD.broughtachargeagainst

14.Sanyoisagoodcompanycaughtinatoughglobalenvironment.

A.sturdyB.solidC.irregularD.difficult√

15.“Kuwano’stechnicalbackgroundisuniqueforaconsumerappliancemanufacturer.”OffersHitsohiKuriyama,whocoversSanyoforMerrillLynchinTokyo.

A.compensatesB.reportsonC.protectsD.dealswith√

16.Sanyoofficialsarereluctanttomakesweepingprojectionsforthebusiness.

A.wide-rangingestimatesoffuturesituations

B.decisiveplans√C.thoroughdecisionsD.sensiblespeculations

17.Whileitsbiggercompetitorswerebuildingbrandimagewithhigh-visibilityproducts,Sanyofailedtodevelopthatkillerproductortechnology.

A.profitable√B.mostinnovativeC.impressiveD.expensive

18.Webelievethenewplantwilladd$150milliontoSanyo’stotalsalesduringitsfirstyearandbreakevenorperhapsgenerateaprofitof$10million.

A.makerapidprogressB.breakthrough

C.makeneitheralossnoraprofit√D.remainprosperous

19.Theairplaneislargeenoughtoaccommodate700passengers.

A.includeB.transportC.allowD.hold√

20.Thegeneralmanagerwasverygladthattheboardmeetingpassedoffwithoutahitch.

A.withmuchcareB.smoothly√C.quicklyD.inafriendlyway

21.Hestayedatafive-starhotelwhichbefittedapersoninhisposition.

A.suited√B.requiredC.welcomedD.prohibited

22.Thedaywhenpenicillinwasdiscoveredisconsideredasamarkerinthemedicalhistory.

A.goodmarkB.greatwonderC.warningsignD.significantdate√

23.Itsuddenlyoccurredtomethatweshouldmakeanewplanbeforenegotiation.

A.impressedB.hitC.struck√D.reached

24.Theyspentalmostonehourunloadingtheparcelsfromthetruck.

A.removing√B.carryingC.throwingD.lifting

25.Shemarriedhimbecauseshecouldnotresistthelureofhismoney.

A.attraction√B.mysteryC.demandD.power

26.Heshowedhisfrankopinion,sayingthatmyplanwon’tsucceed.

A.friendlyB.honest√C.sincereD.true

27.Theairlinecarriesfreightonly;

ithasnopassengerservice.

A.luggageB.materialC.cargo√D.crew

28.AfterJohnleftschool,hefoundajobdeliveringnewspaperstothelocalresidents.

A.mailingB.sending√C.printingD.selling

29.Meanwhile,statisticssuggestthatthisyear’sinflationratewilldropsharply.

A.raiseB.curbC.decrease√D.expand

30.Retailersalreadyfeelthepinch.

A.stress√B.threatC.trendD.effect

31.America’sdebtburdenisnotconcentratedinoneortwoisolatedpocketsofthepopulation,it’spandemic.

A.prevalent√B.periodicC.intermittentD.permanent

PartII.TranslatethefollowingtermsfromEnglishtoChineseorfromChinesetoEnglish.

globalcorporation:

全球化公司economicboom:

经济繁荣所有权:

ownership

joint-venture:

合资headquarters:

总部竞争优势:

competitiveedge

entrepreneur:

企业家equity:

资产保险费用:

insurancepremium

bargainingpower:

谈判力overhead:

企业一般管理费用保险公司:

insurancecompanies

stockoptions:

股权consumerappliance:

消费类家电保险合同:

insurancecontracts

performance-basedpay:

基于绩效的报酬policy-holder:

投保人佣金:

commission

personaleffects:

个人财产naturalcalamities:

自然灾害决策:

makedecisions

insuranceamount:

保险金额insurancecoverage:

保险承保范围风险资本:

venturecapital

marinecoverage:

海险salvagecharge:

救助费用食物链:

foodchain

generalaverage:

共同海损massproduction:

大规模生产大规模生产:

massproduction

containerization:

集装箱运输distributor:

分销商连锁商店:

chainstores

phoneinterview:

电话访谈vendingmachine:

售货机卖点:

sellingpoint

billboard:

广告牌cinemacommercials:

电影商业广告片促销:

promotion

leaflet:

宣传传单poster:

海报搜索引擎:

searchengine

zero-sumgame:

零和游戏stockprices:

股市行情金融危机:

financialcrisis

intellectualcapital:

知识资本\智力资本nationalasset:

国有资产商业模式:

businessmodel

电子商务:

electroniccommerce（e-commerce）全球化:

globalization

PartIII.Readingcomprehension.

Passage1IBM’sE-AdsComputewithConsumers

Themostoverusedwordinmarketingthesedaysis“brand”.Everycompanyclaimsthatitsadvertisingisallaboutbrand-building,butfewcompaniesactuallysucceed.

AprominentexceptionisIBM,InternationalBusinessMachines.Since1994,whenitfiredits40adagenciesworldwideandconsolidateditsaccountatOgilvy&

Mather,BigBluehasconsistentlylettheworldknowthatitisthecompanywiththesolutionforanyalltechnologyproblems.

In1997,IBMcoinedawordandcreatedaconceptlargerthanMarlboroCountryorMcDonaldland:

theworldof“e-business”.

Sincethen,IBMhasreleasedastringofcleverlyamusingcommercialadvertisementsthatfocusonissuesforbusinesspeople.Theadshelpedcementtheideathatintheworldofe-business,IBMistheplacetogoforanswers.

Thelatestthreecommercialsfeature:

“Bob,”anexecutivewhoreachesoutforhelpatagrouptherapysession;

“Mitchco,”asmallfirmthatlandsabigcontractfromJapan;

Twofarmerswhotalkaboutsellingcattlefeedontheweb.

AccordingtoAdTrack,USATODAY’sexclusiveweeklypoll,theadsareahitwithconsumers,with30%sayingtheylikethecommercials“alot”.

Oneofthekeystotheads’successisIBM’sabilitytoidentifyrealtechnologyissueswithoutcarelesslyrejectingthem.

“Thecampaignislikethe‘Dilbert’ofadvertising,”saysMaureenMcGuire,vicepresicentofworldwidemarketingcommunications.“Wetrytoexplaincomplexthingsbybringingthemdowntoalevelwherepeoplecanunderstand.Wethinkpeopleappreciatethehumor,butwewantittobesmart.Ourbrandisaboutintelligence.”

PerhapsthemostintelligentthingIBMdidwaspopularizetheterme-business.Bybeingfirstwiththeconcept,IBMtookownershipofthisfield.McGuiresaysthatIBM’sresearchshowsthatconsumersoverwhelminglyassociatethecompanywithe-business.

Buttheterm’ssuccesshasinvitedcompetition.Fromconsultingfirmstocomputermanufacturers,largenumbersofcompanieshavetriedtoseizetheirownpieceofthee-businessterritory.

Tostayinfront,IBMhascontinuallyreorganizeditsads.Inprintads,itnowusesactualexamplesofcompaniesithashelped.“We’renotjusttalkingaboutit,”McGuiresays.“We’reactuallydoingitinthemarketplace,andourconsumersaregettingresults.”

Nikesucceedednotbysellingsneakersbutstandingforsportsandfitness,Disneyhassucceededbystandingforfamilyvaluesandentertainment.IBMhassucceededbecauseitnolongersellscomputers–itsellssolutions.

1.Theauthoruses“MarlboroCountry”and“McDonaldland”to_________.C

A.expresshisloveforMarlboroandMcDonald

B.showthatbusinesssuccessdependsonbigconcepts

C.indicatethelarge-scalesuccessMarlboroandMcDonaldenjoy

D.tellthereaderthepowerofcoinedwordsinadvertisements

2.Theworld“cement”inthelastsentenceofparagraph4meansto_______.A

A.maketheideastrongerandfirmer

B.puttheideainthee-businessworld

C.revealtheideatothee-businessworld

D.spreadtheideawidely

3.Whenyouhaveproblemsconcerninge-business,youshouldturnto__B______forhelp.

A.Ogilvy&

MatherB.IBMC.AdTrackD.BigBlue

4.ThesecretofIBM’ssuccessinadsis___A________.

A.tomakethecomplexthingseasyandpleasanttounderstand

B.tofirstfindoutthetechnologicalproblems

C.nevertoleaveanyproblem