商务英语上简答题总结1Word下载.docx

商务英语上简答题总结1Word下载.docx

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1．Whatarethedifferentwaysinwhichorganizationscanbestructured？

Organizationsoftenhaveeitheratallstructureoraflatstructure.

Atallstructureusuallyhasmanylevelsorlayersofmanagement.Itishierarchical.

Aflatstructurehasfewerlayersofmanagement.Thisoftenresultsinmoreindividualresponsibility.

2．Whatfactorsmaycontributetothechangesinanorganization？

Itconsiderschangeswhichhavehappenedasaresultoftechnology,newworkingpracticesandincreasingglobalization.

Sociological,Technological,Economic,EcologicalandPoliticalfactorsmaycontributetothechangesinanorganization.

3.Howhavethesechangesaffectedpeopleatwork?

Howhavethechangesaffectedpeoplepersonally?

Effectsonpeopleatwork:

Positive:

workingwithnewtechnology,suchasquickercommunication,tobemoreconvenient，efficient,increasedefficiency,Workfromhome/telecommuting.

Increasedjobsecurity

Goingtoothercountryorplacetowork/

Setupone’sownbusiness,developinghiscareer

Negative:

Bringmorechallengeandopportunities

Undergreatpressure,stressfulanddifficult,severecompetition

Effectsonpeoplepersonally

Experiencingadifferentlifestyle

Traveling

Improvedsalary

Changeajobeasily

4．Howdoesanorganizationoperateinaglobalmarket？

（p22）

Inresponsetothisgrowingglobalmarket,companiesneedtomakechangestoadapt.

1）Buildingcapacity-----Businesseshaveattemptedtoremaincompetitiveandcommerciallyprofitableontheglobalmarket.Theyhavealsoaimedtoattainworld-classperformance.

2）Investinginpeople------Focusingondevelopingthepotentialofeachindividualemployee.

3）Meetingcustomerexpectations—Satisfyingthegreaterchoiceaswellaslowerpricesdemandedbycustomers

4）Strengtheningtheroleofmanagement----Promotingavisionthateveryoneworkinginthecompanycanunderstand.

5.Advantagesanddisadvantagesofworkingathome?

Advantages:

Disadvantages

Notrafficjams---------Savingtime

Moreflexible

Getmorefreetime.

Fewerdistractions.

Moreworkcanbedone.

Peoplefeelisolated.

Lesshumancontact

Lesssocialactivities.

Findabalancebetweenworkingathomeandworkingintheoffice.Onecan’tworkincompleteisolation.Oneneedssomecontactwiththeoutsideworld.

Module2TheCustomer

6Howimportantisastrongcustomerservicepolicytothesuccessofthecompany?

Acompany’ssuccessmainlydependsonthecustomers.Withoutastrongcustomerservice,acompanycan’tmakelivingandsurviveforalongtime.Astrongcustomerservicepolicyensurestheimprovementofthecustomerservice.

7.Whatisacompanysupposedtodotoimprovecustomerservice?

Makingeveryoneawareofhowimportantagoodcustomerserviceis.

Trainthestaffoncustomercare.Everyoneshouldlearntobemorehelpful,pleasantandfriendly

Provideafriendlyenvironmenttogetcustomers’feedbackquicklytomeettheirneeds.

8.Aboutbrandvalues,whatshouldacompanydotoincreaseitsbrandvalue?

Thefivebrandvaluesare:

quality,friendliness,innovation,valueformoneyandchoice.

Inordertoincreasethebrandvalue,acompanyshouldprovidethehigherqualityofproductsandservice;

trainthestafftobemorefriendlyandknowledgeable;

innovatefrequently;

improveitsservicetoahighlevel;

havevariousproductsavailable;

haveagoodsupervisionsystem.

9Howdoyougetcustomerfeedback?

Howdoyouconductthesurvey?

Howdoyouselectthesamplegroupofpeople?

（Orhowareyousupposedto?

）

第一问:

Therearethreewaysofgettingfeedbackfromcustomers:

inface-to-faceinterviews,onthetelephoneandthroughawrittenquestionnaire.

第二问:

Chooseasampleofthetargetcustomerstoaskquestionsrelatingtothedatathecompanyneeds.

conductinganinterview

Telephonethecustomers

Handoutthecompany’squestionnaires,brochuresormaterialsforthecustomerstofillin.

Sendemailsorlettertothecustomers

第三问：

surveythesamplegroupofpeopleintheirownhomeisoftenuseful.Therearethreemaintypesofsurvey:

doorstepinterviews,postalsurveysandtelephonesurveys.

10WhatisTotalQualityManagement?

WhatisthedifferencebetweenTQMandtraditionalmanagement?

第一问：

TQMstandsforTotalQualityManagement.Totalmeansthateveryoneisinvolvedinthefinalproductorservicetothecustomer.Qualityisaobjectiveratherthanasubjectiveconcept,wemustunderstanditinthesameway.Wecanmeasureandmanageit.ManagementmeansTQMwillnothappenbyaccident.

第二问：

Thetraditionalideaofqualitycontrolisofpeoplecheckingfinishedarticlestoseeiftheycomeuptostandard,rejectingthosethatdon’tandinvestigatingproblemswhentheyhappen.Thisisareactiveapproachtoquality---“Waituntilsomethinggoeswrongandthenfixit”.

ButTQMisquitedifferentfromthat.Itisaproactiveratherthanareactiveprocess.

11Whatis“cashflow”?

Thecashflowshowswherecashcomesfromandwhereitgoesoveraperiodoftime.

12Howdoyougiveapresentationaboutthecompany’sfinancialperformance?

P141

IshouldpreparewellbywritingoutwhatIwanttosayandthenpracticingit.However,itisn’tagoodideatoreaditbecauseIcan’tsoundverynaturalandcan’tmakeeyecontactwithmyaudience.SoIwilltalkfromnotesI’vemade.InthepresentationIwilldressformallyandpreparesomevisualaidstohelpme.

Mostpresentationsfollowasimilarstructureandoftenusethesamelanguage.Normallyitisdividedintosixparts:

Greeting,Introducingthepurposeofthepresentation,Introducingthesequenceofthepresentation,Referringtovisuals,Changingtopic,andSummarizingandconcluding.

13Whatshouldabusinessplaninclude?

P150

Itusuallyshouldinclude:

1） 

Executivesummary

2） 

Natureofthebusiness

3） 

Managementofthebusiness

4） 

Salesandmarketing

5） 

Productandservices

6） 

Premises,equipmentandvehicles

7） 

Legalandinsurance

8） 

Financialplanning-profitandloss

9） 

Monitoringperformance-cash-flowforecast

10） 

Personalsurvivalbudget

11） 

Assessingprofitability

12） 

Contingencyplans/riskassessment

14Whatisthebusinessplanfor?

Ithelpsacompanytolookbacktheperformanceinthepastandanticipatetrendsandseeopportunitiesbeforethecompetitiondoes.

Itisforacompanytoaskforloanfrombankandinvestmentfromshareholdersorinvestors.Ithelpsyoutosetupanewbusiness.Thecash-flowforecastisadocumentthat’sgoingtoenableyoutomonitorandcontrolyourbusiness.

15Couldyoutellsomeofthereasonswhysomebusinessesfail?

Mostofthosecompaniesgooutofbusinessbecauseofworkingcapitalorcash-flowproblems.Manysmallbusinessesfailbecausetheydon’tunderstandfinancewell.

Increasingsalestooquicklyisoneofthelargestcausesofsmallbusinessfailure.

Yourcustomerspaidlate.Youcouldn’tpayyoursuppliers.

Yoursuppliersstoppedsupplyingyou,Youcouldn’tproduceanymoreproducts.

Youdidn’tsupplyyourcustomersontime,Theywenttoyourcompetitorsinstead.

Youdidn’tpayyourstaffregularly,Theylefttofindmoresecurejobs.

Youborrowedmoremoneyfromthebank,Youcouldn’tpaytheinterest.

作业2

16Whatistheprocedureofmarketresearch?

Howdoyouwritemarketresearchreports（intermsofstructureandlanguage）?

（按照结构和语言）

Findthefocusgrouptocarryoutthemarketresearch.

Finishthequestionnaire

Preparethemarketresearchreports

Amarketresearchreportwillusuallycontainthefollowingsections:

Introduction

AimsTheaimofthisresearchisto….

Methodology（themethods）Thisresearchwasadministeredusingaquestionnairebyinviting（+人数）customers.

Results/Keyfindings

ConclusionsandrecommendationsTosumup,…

17Whatistheproperattitudetowardsteamwork?

Workinginteamsmay:

bemotivating

2