如何取得职业的进步Word下载.docx
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不管你是飞行员，hedgefund分析师还是第三方，你都可能拥有专业知识。
有没有专业知识的区别在于：
没有专业知识的要用18个月完成一个项目，而有专业知识的只需要3个月，并且建立的长期的客户关系。
那应该怎么做呢？
1.每月阅读2本书，保持这个习惯至少2年。
这些书应当是有助于你职业/生意的专业知识类书籍。
2.订阅3个最好的业内博客/行家更新。
只阅读新闻，你什么都学不会。
要阅读新闻背后的想法，分析和白皮书。
每个行业都有最少2-3个的免费站点。
3.完成你所在行业的专业资格证书/考试等。
拥有第三方的证明，比自己宣传阅读了多少书要更可靠。
4.将你学到的东西写出来。
一开始可以总结，综合，最终得到你自己的原创想法。
（亲，要匿名哦！
）B.权威定位：
在你和你的公司内，建立这样一种structure，使得你的知识和能力得以被展现，并将你自己在属于你的领域内，定位成一个专家。
两个拥有同样多知识的人才，一个可能出版了5本书，一年完成了50个pressinterview；
另一个呢只有一小撮客户。
对自己定位更加正确的专业人士，将拥有更多的机会。
（此处省略几个励志故事）怎么做？
1.定期更新你的主页或博客。
哪怕你更新的一点也不频繁，但是拥有这样一个东西很有必要。
2.采访业内人士，并将内容发布在你的博客里。
采访业内人士是获取专业知识和权威定位的捷径。
知识告诉别人你曾经采访过20个业内顶级专家，你人士A，B哦天哪你还人士C，就非常厉害了。
记住，你在专业知识上越努力越与见底，别的专业人士就越喜欢搭理你，你的问题也越有深度。
不要问google上也能找到答案的问题。
3.将你的博客出版成一本书，任何人通过都可以出版一本单倍行距的60-80页的书。
这本书可以帮助你的权威定位。
4.将你过去的客户列表，做成pdf.
5.在各种会议上讲话。
许多专业人士都在寻找拥有独特观点并愿意分享的人士，去交流意见，学习心的东西。
显性结果显性结果的重要性不言而喻。
然而，在服务业，资产管理行业里，和一些需要极度保密的行业里，拥有显性结果却非常的艰难。
一些显性结果包括：
1.一个文本文件，讲述你的某项产品/服务带来的最终效果。
2.以前客户的推荐信/表扬信3.向客户提供你的产品/服务免费试用期4.你为过去客户/老板所工作的多样化案例。
这证明了你可以为不同需求的公司，提供不同的solution。
这可以帮助读者想象你帮别人解决问题的画面。
5.给潜在客户一些快捷的小的tips，让他们获得立竿见影的收益。
最后我想说的是，在这个formula背后，最重要的是：
正确的习惯。
研究表明，习惯构成了我们每天行为活动的96%。
我们总是倾向于吃一样的东西，走同样的路，看同样的节目，看同一个类型的书。
。
（励志的话就不翻译了吧）SKARDevelopmentFormulaThereisaformulathatIhaveusedoverthepast7yearstohelpmebuildmyresume,career,andnowmyownsmallbusiness,thatistheSKARFormula.Thisisnotawaytoshortcutthehardworkittakestobesuccessful,butratheramapastowhereinvestyourenergytoincreasetheresultsyougetinreturnforyourinvestment.
SKARDevelopmentFormulaSpecializedKnowledge+Authoritypositioning+tangibleResults=hugegrowthopportunitiesandfasterdevelopmentwithinyourcareerorbusiness.
DefinitionsSpecializedKnowledge=Specificknowledgethatispractical,functionalandverynichespecifictotheareawithinyouworkortheskillorabilityyourelyontoperformwell.Specializedknowledgeexistswhetheryouareanairplanepilot,hedgefundanalyst,orthirdpartymarketer.Thedifferencebetweenhavingspecializedknowledgeornotcouldmeanthedifferencebetweenspending18monthstocompleteataskorprojectorbeingabletodevelopmentstrongclientrelationshipsandcompletethesametaskinjust3months.Itletsyouidentifymoreopportunities,movemorequicklyonthem,andexecutewithefficiencywhenoncemultipliedoverseveralyearsputsyouwithinadifferentleagueofcompetition.Someideasonhowyoucanfurtherdevelopyourspecializedknowledgeinclude:
1.Readtwobooks/monthforthenexttwoyearsontheareaofspecializedknowledgewhichisgoingtobenefityourbusinessorcareermost.
2.Subscribeto3ofthebestnewslettersfromblogsorexpertsinyourindustrywhichareNOTre-hashedpressreleasesandgarbagenews.Youlearnclosetonothingfromreadingthenews-readinsights,analysesandwhitepaperswithinthesenewslettersinstead.Thereareatleast2-3valuablefreenewslettersineachindustry.
3.Completeanichetrainingandcertificationprogramspecifictoyourareaofspecializedknowledge.HavingathirdpartyverifythatyouhaveobtainedacertainlevelofspecializedknowledgeisALWAYSgoingtobemorecrediblethan,Iliketoreadbooksandemailnewsletters,hereiswhatIhavereadlately.Seekoutanonlinecertificationprogramandstartonewithin6months,thiswillforceyoutoreadandlearnmorewithinyourniche.
4.Writeonearticleaweekonyourthoughts,bestpractices,andlessonslearnedwithinyournicheareaofpractice.WriteanonymouslybycreatingafreeblogatBandstartsynthesizingwhatyouarelearningandcombiningotherideastocreateyourownoriginalconcepts（suchasthisblogpost）.
AuthorityPositioning=Creatingstructuresaroundyourfirmorselfsothatyourknowledgeandabilitiesarecommunicatedinawaythatpositionsyouasanauthorityinyournichearea.Ideallythisarealinesup1-to-1withyourareaofspecializedknowledgeanditcanbetheresultofgatheringthisknowledge.Twoprofessionalscanholdthesameknowledgethough,whileonewrite5booksandcompletesover50pressinterviewsayeartheothermaybeanarmchaircriticwithasmallgroupof5-7consultingclients.Themorewellpositionedprofessionalwillreaprewardsfromnewopportunitiescomingtowardshiminsteadoftheotherwayaround.IwasacompetitiveswimmerearlierinmylifeandthebestbookIreadonswimmingwascalled“SwimmingDownhill”itwasawaytoswimsothatyourbodyistiltedforwardandyouliterallycutcontinuallydownwardsintothewater.IfyougetAuthorityPositioningrightitwillbelikeyouareswimmingdownhill.JeffreyGitomerisagreatstudyofauthoritypositioning,hestartedwriting8pagesadaywhenhewas46yearsold,nowinhisfiftieshehasover10bestsellingbooks,andchargesmorethanColinPowellforspeeches-therealimportantdetailthoughisheNEVERcoldcallsanyoneandneverscramblesfornewbusiness.Hisphoneliterallyringsoffthehookwithnewopportunities,clients,andjoinventurepartnershipsduetohispositioning,heisswimmingdownasteephill.
1.Publishyourownnewsletterorblog-evenifyouonlypublishsomethingonceevery2weeks,havingitandbuildingitovertimeiswhatisimportant.
2.Interviewoneprofessionaleachmonthforyourownblogornewsletter,tellthemthatyoucan’tcompensatethembutasyourwebsitebecomesmorepopulartheymaygetsomeexposureandtheycanhaveacopyoftherecordedphonecalltranscript,Mp3fileordocumentwhichyoutypeup.Interviewingexpertsisashortcuttogainingspecializedknowledgeandauthoritypositioningquick.Simplytellingothersthatyouhaveinterviewed20ofthetopexpertsintheindustryandoverallyoufoundA&
BandmostsurprisinglyCisverypowerful.Note,thestrongyouhavefulfilledyourworkinbuildingspecializedknowledgethemorewillingtheseexpertswillbetoconnectwithyouandthemorepointedandrefinedyourquestionswillbe.Everdoneaninterviewwithajournalistwhohasneverworkedinyourfield?
NotalwaysfunorfulfillingtoanswerthebasicswhichcanbelookeduponGooglein3seconds.
3.Takewhatyouhavewrittenwithinyourownnewsletterorblogandself-publishabook,with60-80pagesofsinglespacedtextanyonecandothisfor$15atL.Verysimple,nomoreexcusesthatyoudonothaveabookdeal.IgotmysecondbiginvestmentmarketingcontractpartiallybecauseIhadaself-publishedbookinhandandsomeonegavemeachancebasedonmydedicationtotheniche.Thebookpositionsyouasanauthority.
4.Createa1pagePDFlistofallofyourpastclients.Thiscanshowdepth,experience,andrespectthatothershavegivenyoubypayingforyourservicesandtimeinthepast.
5.Speakatconferences.Itisrelativelyeasytolandspeakingspotsatconference,networkingeventsandseminars.Lotsofprofessionalsarelookingforotherswithuniqueideasandlessonstoshare,andagainteachingwhatspecializedknowledgeyouhavegainedhelpsyouconnectandsynthesizetheseideas.Ifyouarespeakingtoacrowdyouarewithinanauthoritypositionandwhenyoumentionyourspeakingitaddscredibilitybecauseothershavestoppedtheirbusinessdaysandinvestedtheirvaluabletimetolistentowhatyouhadtosay.
TangibleResults:
Theimportanceofshowingrealtangibleresultscannotbeover-stated.Findingwaystodothiswithinservicebusinesses,thefundmanagementindustry,orwithincertainareasofextremeconfidentialityischallenging.Sometypesoftangibleresultsthatcanbesharedinclude:
?
Anactualprintedoutversionofpartoftheserviceorendresultoftheproductorservice?
Videoortext（notasgood）testimonialsfrompastandcurrentclients,themorespecifictotheimmediateneedorconcernofyourpotentialclientoremployerthebetter...themorenumerousthetestimonialsthebetter.
Thefirst15-20%oftheproductoryourservicegivenawayforfreeonatrialbasis.$1firstmonthtrial,4weeksoffreeworkortimesowecanproveourworthtoyou,etc.
Diverseandnumerouscasestudiesofpastclientsoremployers,thisprovesthatyouworkwithfirmswithvariousneedsandhavefoundsolutionsforthem,itallowsthereaderofthesecasestudiestoimagineyousolvingtheirproblem?
Alittletip,quicktakeawayorlessonwithinyoursalesletterorwebsitewhichprovidesthepotentialclientwithimmediatebenefit.Thisprovesthatyouhavethegoods,areanauthorityanddohavetheirbestinterestsinmind.
AnotherrelatedtopicthatIdon’thavespacetogointohereisthatunderlyingallthreeoftheseitemsarehavingtherighthabits.Habitshavebeenshowntoform96%ofwhatwedoeverysingleday.Wetendtoeatthesamethings,walkthesameway,watchthesameshows,andreadthesametypesofbooks.Asthequotegoes,“firstyouformyourhabits,andthenyourhabitsformyou.”Whatbusinesshabitsareyouforming?
WhatelementsoftheSKARformulaareyouusingeachweek?
Whenyoureadthistypeofadviceareyouthinking“Ialreadyknowthisstuff”or“howgoodamIatthat,andwherecouldIimprove?
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