商务部12Word文档下载推荐.docx
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Allthearticlesdisplayedhereareavailable.Generally
speaking,wecansupplyfromstock.
Ishouldsaythatwethinkhighlyofyourproducts.
I’mverygladtohearthat.Weareveryconfidentthatour
productswillfindagoodmarketinyourcountry.
There’snoproblemaboutit.Hereisourenquiry
note.Pleasequoteusyourlowestprice,CIF
Rotterdam
I’lllookintoyourrequirementsfirstandletyou
knowourfirmoffertomorrow.You’llsurelyfind
ourpricefavorable.
Ihopeso.
Howsoondoyouwantyourgoodstobe
delivered?
EarlyOctober.
OK.Seeyoutomorrowthen.
Dialogue2
Canyoushowusyourcatalogue?
Certainly.Here’sacatalogueforsomeofour
popularitems.
Thankyou.We’requiteinterestedinsomeofyour
products.Here’sanenquirysheetwe’vedrawnup.
Thanks.We’lltakeacloserlookatit.
Howaboutthesupplypositionofyourproducts?
Wehaveasteadysupplyformostofthem.
DoyouquoteFOBorCIF?
WeusuallyquoteonaCIFbasis.
Themarketatourendhasbecomepretty
competitive.Inordertosellsuccessfullythere,your
goodswillhavetobecompetitiveinpriceaswell.
You’llfindourpricesveryattractive.
WouldyougiveusanofferforArt.No.16CIFC5
%Londonnow?
What’sthequantityyouwishtoorder?
A:
We’dliketostartwith20,000pieces.It’san
attractivequantity,doyouthinkso?
B:
Whendoyouwantthegoodstobedelivered?
CouldyoumakeitforMay?
Ithinkweshouldbeabletomanageit.OK.So
nowwecanofferyou20,000pieces.ForArt.No.16at
US$80perpieceCIFC5%LondonforshipmentinMay.
Thankyou.Howlongwillthisofferbeopen?
It’svalidforthreedays.
I’llstudyyourofferwithmycolleaguesandgive
youadefinitereplyinthreedays.
I'
llbewaitingforyourreply.
Seeyouthen.
Ok,Bye-bye.
Dialogue3
Goodmorning.
Goodmorning.Now,shallwediscusssomethingmore
concrete?
Okay.
Iwaswonderingifyouwouldgiveusaresponsetoourfax
enquiry.
III.Keywordsandphrases
D1
1.Allthearticlesdisplayedhereareavailable.
Generallyspeaking,wecansupplyfromstock.
Meaning:
generallyspeaking,allthearticlesdisplayed
herecanbesuppliedfromstock.
2.toquotesb.aprice:
meaningtogive/offersb.aprice
D2
3.lowestprice:
favorable/reasonable/moderateprice
4.item:
meaningproduct.similartermsarearticle,goodsand
commodity.
5.Howlongwillthisofferbeopen?
:
howlongwillthisoffer
bevalid/firm/good?
6.It’svalidfor3days.:
Weshallkeeptheofferopenfor3days.
D3
7.intwoconsignments:
meaningintwolots.Consignment
heremeanstheshipment,thegoodsortheorder.Intermsof
shipment,thesellerisaskingforapartialshipment.
catalogue
sample
offeror
offeree
samplebook
enquiry
quotation
offer
V.UsefulSentences
1.Wouldyoutelluswhatquantityyourequiresothat
wecanworkouttheoffer?
2.Wearethinkingofplacinganorderfor500tons.
3.I'
dliketohaveyourlowestquotationCIFSan
Francisco.
4.Allthequotationsonthelistaresubjecttoourfinal
confirmation.
5.Ifyourpriceisfavorable,wecanbookanorderrightaway.
6.Allthesearticlesareourbestsellinglines.
7.Ourproductsareofthebestqualityandthelowestprice.
8.I’msurethesecommoditieswillfindareadymarketin
yourarea.
9.Atyourrequest,weareofferingyouthefollowingitems.
Thisofferwillremainopenfor3days.
10.Wecansupplyfromstockandwillhavenotroublein
meetingyourdeliverydate.
VI.Negotiationskills
1.Howsoondoyouwantyourgoodstobedelivered?
Note:
timeofdeliveryisveryimportanttotheseller.
Therefore,suchinformationshouldbeincludedinthe
processofmakinganenquiry.
2.pricefactor:
asanegotiator,whenyoutrytopersuade
yourcounterparttoofferyouafavorableprice,youwill
havetoapplyappropriatenegotiationskills.Inorderto
convinceyourcounterparttoacceptyoursuggestion,
you’vegottogivegoodreasonstosupportyour
requirementofthelowestprice,by,forexample,listinga
seriesoffactorsthataffecttheprices.
3.packingfactor:
themodeofpackingisanother
importanttermtobediscussedtoavoidany
misunderstandingwhichmayleadtodisputesorclaims
resultingfromdamagetothegoods.
4.paymentterm:
playsaveryimportantroleforevery
transaction,anditmustbeexpressly(explicitly)stated
whenmakinganoffer.
5.Wecanofferyou20,000piecesforArt.No.16at
US$80perpieceCIFC5%LondonforshipmentinMay.
Thisisaveryusefulandhelpfultechnicalexpression
commonlyusedwhenmakinganoffer,inwhich
nameofcommodity,totalquantity,unitprice,price
terms,termsofpayment,timeofshipment,validityof
offer(ifit’safirmoffer)areincluded.
6.Iwaswondering…
Whenaskingforafavorfromsomeone,itwouldbe
impolitetobedirect.Instead,functionalexpressions
suchas“Iwas(am)wondering/wonderif…”can
expressyourpoliteness.
Unit2
PriceBargaining
I.GeneralIntroduction
Inbusinessnegotiations,pricebargainingisofgreatestimportance.Theseller,ontheonehand,wantstosellatahighpriceandasecuretermsofpayment;
thebuyer,ontheotherhand,wantstobuyatalowpriceandanearlierdeliverydate.Sotheseller’squotationisoftenmuchhigherthanwhatthebuyerhasexpected.Inthiscase,ifthesellerandthebuyerwanttoconcludeatransaction,theymustdriveahardbargain.Sogreatpatienceisneededandinordertoputthebusinessthrough,boththesellerandbuyershouldhaveaperfectunderstandingofeachother’sposition.
II.Dialogues
Ms.Liang,we’vebeeninvolvedintheteabusinessformanyyears.Howisthebusinessgoing?
B:
Notbad,really.We’vedoneprettywellovertheyears.ThistimeI’mpreparedtoorderamuchlargerquantity.Butforanattractiveorder,I’mexpectingyoutooffermealowerprice.Willyougivemealowerpriceifmyorderislarge?
Alowerprice?
Sorry,butyoudon’treallymeanthat,doyou?
Youwantustolowerourpricethoughthemarketpriceisgoingup?
WhenIgaveyouthepreviousquoation,Im