wy20081006《外贸英语函电》教案上.doc

wy20081006《外贸英语函电》教案上.doc

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福州外语外贸职业技术学院

教案

2007——2008学年第一学期

课程名称外贸英语函电

任课教师戴浙闽

ChapterI

LayoutofBusinessLetter

【TeachingAims】

AsChinaopenswidertotheoutsideworld,itsforeigntradehasexpandedgreatlyinrecentyears.Meanwhile,competitionisbecomingkeenerandkeener.Toattractmorecustomers,well-writtenbusinesslettersoftenplayanimportantrolebesidesgoodqualityandreasonableprice.Soitisoftheutmostimportanceforthestudentswhowanttobeengagedininternationaltradeinfuturetolearnhowtokeepintouchwithfirmsormerchantsabroadbycorrespondenceandhowtodrafteffectivebusinessletters.Millionsofbusinesscommunicationswhichweretransmittedbycableortelexarenowbeingsentbyfaxore-mail.Businessletter-writingisalsoexperiencingarebirth.Thispartdealsmainlywiththelayoutofandthepartscontainedinabusinessletter.Throughstudyofthispart,studentswillmastertwolayoutstyles,sevenprincipalparts,sevenoptionalpartsanddifferentwaysofaddressinganenvelope.

【Main&DifficultPoints】

1.Twostylesoflayout

2.Sevenprinciplepartsandsevenoptionalparts

3.Addressingenvelopes

【KeyWords&Expressions】

letter-headinsidenameandaddressbodyofalettersalutation

attentionlineblockedstyleindentedstyle

【TeachingContents】

BriefIntroduction

Businesslettersaretheprinciplemeansusedbyfirmsorcompaniestokeepintouchwiththeircustomers.Theysendbusinessletterstoaskforortoconveyinformation;tomakeortoacceptanoffer;todealwithmattersconcerningnegotiationofbusiness,etc…

Althoughformalityinbusinessletterwritingisrapidlygivingwaytoalessconventionalandmorefriendlystyle,thelayoutstillfollowsamoreorlesssetpatterndeterminedbycustom.Choiceoflayoutisamatterofindividualtaste,butitisbettertofollowestablishedpractice,towhichthebusinessworldhasbecomeaccustomed.Itisgoodtoadoptoneformoflayoutandsticktoit.

【Teachingtype】

Theoryteaching,discussion,practice

【TimeArrangement】

Step1:

BriefIntroduction（10m）

Step2:

Layoutofbusinessletterindetails（2h）

Step3:

Revision（5m）

Step4:

Homework（5m）

【TeachingMethods】

Instruction,discussion,practice

【TeachingResources】

Multi-media

【TeachingProcedures】

Step1.Layoutofbusinessletterindetails

Ⅰ、Thewritingofbusinessletter商业书信的撰写

商业书信的特点:

1、完整2、具体3、清楚4、简洁

5、礼貌6、体谅7、正确

Ⅱ、Stylesoflayout

1.IndentedForm/Style缩头式，缩行式

2.BlockedStyle齐头，平头式

3.ModifiedStyle/Semi-IndentedStyle混合式

→ModifiedBlockwithIndentedParagraphs段落缩头式

ModifiedBlockwithBlockedParagraphs段落齐头式

Ⅲ、TheStructureofaBusinessLetter

（Ⅰ）SevenMain/PrincipleParts七个主要部分

1．TheHeadingorLetter-head信头

→公司名称和地址（nameandaddressofthecompany）

电话、电传、传真号码、电报挂号（telegraphicaddress）、e-mail

2．TheDate/DateLine日期

1）年份应完全写出：

eg.1998

2）月份应用英文，不用数字

3）月份名称可缩写：

Aug.,Oct.

4）24thMarch,2007（Br.Style）

March24,2007（AmE.Style）

3．TheInsideNameandAddress封内名称，地址

（1）Generally,theinsidenameandaddressinanEnglishbusinesslettershouldincludethefollowing:

1）thenameofthefirmorcompanyaddressedto

2）numberandstreet门牌号码和街名

3）nameofcity,stateorcountryanditspostalcode所在城市、州、县名及邮政编码

P.O.Box信箱

4）nameofcountry

（2）C/O:

careof转交

（3）行名前（以人名为行名）冠以“Messrs”,表客气

4．TheSalutation称呼

商业函件多用DearSirs,不能单独用Sirs.

公事函件用DearSir.半公半私用DearMr.

美国人常用Gentlemen,后用冒号

DearSirs后用逗号

5．TheBody

1）TheOpeningSentences开头语

2）TheBodyoftheLetter信的正文

3）TheClosingSentences结尾语

a.用分词短语开头

Awaitingyourgoodnews,weare,

b.用完整句子开头

Weawaityourgoodnews.

6．TheComplimentaryClose结束语，结尾敬语

1）Thecomplimentarycloseisapolitewayofbringingalettertoaclose.Itkeepsintonewiththesalutation.Themostcommonusedsetsofsalutationandcomplimentarycloseare:

Formal:

DearSirs,….Yoursfaithfully

Gentlemen:

…Trulyyours

Lessformal:

DearMr.Henry:

…Yourssincerely

DearMs.Smith:

…Yourscordially

2）Formal顺序

Verysincerelyyours,

Yoursverysincerely,

Yourssincerely

Sincerelyyours

Sincerely,

7．TheSignature签名

Thenameofthefirmthatthewriterrepresentsshouldbewrittenincapitalsbelowthecomplimentaryclose,followedbythesignatureofthemanager.Tosignwitharubberstampshowsdiscourtesy.

商号名称用大写，再由负责人签名，用图章有欠礼貌。

（Ⅱ）SevenOptionalParts选择部分

1．TheReferenceNumber/Thereferences存档编号，案号

Thereferencesmayincludeafilenumber,departmentcodeortheinitialofthesignerofthewriter.Theyaremarked“OurRef