南师大内部资料商务英语写作Word文档格式.docx

南师大内部资料商务英语写作Word文档格式.docx

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单元

内容

课时

第一单元

Thecomponentofthebusinessletter

4

第二单元

Establishingbusinessrelations

3

第三单元

Inquiries

第四单元

Repliestoinquiries

第五单元

Quotationsandoffers

第六单元

Ordersandexecutingorders

第七单元

Moneymatters

第八单元

Follow-upletters,statusinquiriesande-mails

第九单元

Shipmentandinsurance

第十单元

Complaintsandadjustments

第十一单元

Theessentialqualitiesofthebusinessletter

第十二单元

Agency

2

第十三单元

Memorandums

1

第十四单元

Minutes

第十五单元

Shortreports

第十六单元

Longreports

第十七单元

Proposals

第十八单元

Graphics

第十九单元

Lettersofapplication

第二十单元

Resumes

合计

51

目录

UnitOneTheComponentsofBusinessLetters

　1.TheStructureandLayoutofBusinessLetters

　2.TheFormConditionsofBusinessLetters

UnitTwoEstablishingBusinessRelations

　1.PatternsandSubstitutions

　2.SampleLettersforEstablishingBusinessRelations

　3.SalesLettersandCircularLetters

UnitThreeInquiries

　2.SampleLettersforInquiries

UnitFour　RepliestoInquiries

　2.SampleRepliestoInquiries

UnitFive　QuotationsandOffers

　2.SampleLettersforQuotationsandOffers

UnitSix　OrdersandExecutingOrders

　2.SampleLettersforOrders

　3.SampleLettersforExecutingOrders

UnitSevenMoneyMatters

　2.SampleLettersforFinancialAffairs

　3.LetterofCreditandBillofExchange　

UnitEight　Follow-upLetter,StatusInquiriesandE-mails

　2.SampleLettersforFollow-upLettersandStatusEnquiries

UnitNine　ShipmentandInsurance

　2.SampleLettersforShipmentandInsurance

UnitTen　ComplaintsandAdjustments

　2.SampleLettersforComplaintsandAdjustments

UnitEleven　TheEssentialQualitiesoftheBusinessLetter

　1.TheEssentialQualitiesoftheBusinessLetter

　2.WritingGoodNewsandNeutralNewsLetters

UnitTwelve　Agency

　2.SampleLettersforAgency

UnitThirteen　Memorandums

　1.TheMemoFormat

　3.TypesofMemos

　4.WritingPoints

UnitFourteen　Minutes

　1.Organizationalelementsofminutes

　2.Typesofminutes

　3.WritingPoints

UnitFifteen　ShortReports

　1.FormatsofShortReports

　2.TypesofShortReports

UnitSixteenLongReports

　1.PlanningLongReports

　2.Formatsoflongreports

　3.WritingPoints

UnitSeventeen　Proposals

　1.TheProposalFormat

　2.TypesofProposals

UnitEighteen　Graphics

　1.FormatsofGraphics

　2.TypesofGraphics

UnitNineteen　LettersofApplication

1.FormatofApplicationLetters

2.FormsofApplicationLetters

3.WritingPoints

UnitTwenty　Resumes

1.TheResumeFormat

2.FormsofResume

Unit1Componentsofthebusinessletter

【教学目的与要求】Thestudentsshouldknowthemainpartsofthebusinessletterandthelayoutsofthebusinessletter,knowhowtowritearealEnglishbusinessletterincorrectform.

【教学重点与难点】Thekeyofthisunitisthemainpartsofthebusinessletter.Thedifficultyistodistinguishthethreestylesfromeachother.

【教学方法】Showthestudentstherealsamplesandexplainthedetailsofeachkind.

【教学内容】

1.1Thestructureandlayoutofthebusinessletter

1.1.1Themainpartsofthebusinessletter

Abusinessletterisusuallycomposedofsixparts:

theletterhead,theinsidenameandaddress,thesalutation,thebodyoftheletter,thecomplimentarycloseandthesignature.

1.1.2Theotherpartsofthebusinessletter

Thefollowingpartsofthebusinesslettershouldalsobemastered:

thereferenceline,theattentionline,thesubjectheading,theenclosurenotation,thecarboncopynotation,theidentificationinitials,thenotabenaandthepostscript.

1.1.3Thelayoutsofthebusinessletter

Therearethreestylesofthebusinessletter:

blockstyle,modifiedblockstyle,simplifiedstyle

1.2Theformconditionsofbusinessletters

Thepapertobeused，Thespacingandthemargin，Thesecondpage，Thefolding，Theenvelope.

【思考题】

1.ArethereanydifferencesbetweenthebusinessEnglishletterandtheordinarydailyletter?

2.DoyouknowthemainpartsofbusinessEnglishletter?

Unit2Establishingbusinessrelations

【教学目的与要求】Patternsandsubstitutionsofestablishingbusinessrelationswillbestudiedandpracticedintheclass.Thestudentsshouldmastertheskillsinwritinglettersfromobtaininginformationtoestablishingbusinessrelations.

【教学重点与难点】Thekeyofthisunitisthepatternsandsubstitutions.Thedifficultyishowtowritesaleslettersandcircularlettersincorrectstyle.

【教学方法】Studyandpracticethepatternsandsubstitutionsonthebasisofanalyzingthesamples.

Usuallyafirmmayapproachitsnewbusinesscounterpartsabroadthoughthefollowingchannels:

1.Communicationinwriting

2.Attendanceatallkindsofcommoditiesfairs

3.Contactattheexhibitionsheldathomeandabroad

4.Mutualvisitsbytradegroupsanddelegations.

Ofallthesechannels,communicationinwritingisthemostcommonlyusedinbusinessactivities.

2.1PatternsandSubstitutions

1.WehaveyournameandaddressfromtheCommercialCounselor’sOfficeofyourembassyinBeijingandwearenowwritingtoyoufortheestablishmentofbusinessrelations.

2.WehavelearnedbycourtesyofMr.GreenhowthatyouareoneoftheleadingimportersofChinesechemicalsandpharmaceuticalsinyourcountry.

3.YourfirmhasbeenrecommendedtousbyBankofChinainBeijing.

4.Wehavethepleasureofintroducingourselvestoyouasastate-operatedcorporationdealingexclusivelyinlightindustrialgoods.

5.WearethechiefcigarettepackingmaterialsexporterinAustriaandarethankfultotheChineseEmbassyinViennaforgivingyourname.

6.SpecializingintheexportofChinesearts&

craftsgoods,weexpressourdesiretotradewithyouinthisline.

7.Wearewillingtoenterintobusinessrelationswithyourcompanyonthebasisofequalityandmutualbenefit.

8.Beingcloselyconnectedwithreliablesuppliershere,weshallbeabletodoconsiderableexportbusinesswithyou.

9.Itishopedthatbyourjointeffortswecanpromotebusinessaswellasfriendship.

10.Welookforwardtoyourfavorablereply.

11.Weshallbegratefulifyouwillreplyatearlydate.

12.Yourearlyreplywillbehighlyappreciated.

2.2SampleLettersforEstablishingBusinessRelations

1.ObtainingInformation

2.ImportandExportWriteEachOther

3.ManufacturesWritetoImporters

2.3Saleslettersandcircularletters

2.3.1Salesletters:

Choosetherealcandidatesforyourproducts

Attractattentionandarouseinterest

Satisfythereader’sneedtoknow

Persuadethereadertotakeanaction

2.3.2Circularletters

1.Howtowriteacommunicationletterinestablishingthebusinessrelations?

2.Doyouknowtheskillsinwritingsalesletters?

Unit3Inquiries

【教学目的与要求】Patternsandsubstitutionsinwritinglettersofinquirieswillbestudiedandpracticedintheclass.Thestudentsshouldmastertheskillsinwritinglettersofinquiries.

【教学重点与难点】Thekeyofthisunitisthepatternsandsubstitutions.Thedifficultyishowtowritelettersofinquiriesincorrectstyle.

Aninquiryisarequestforinformation.Animportermaysendaninquirytoanexporter.

Generallyadetailedinquiryincludesmanyparts:

thenameanddescriptionsofcommodity,qualityorspecifications,termsofprice（FOB,CFR,CIF,etc）,termsofpayment（byL/C,D/P,SIGHTDRAFT,etc.）,timeofshipment,packingmethods,etc.

3.1PatternsandSubstitutions

1.WevisitedyourstandattheGuangzhouFairandarenowwritingyoutoinquireaboutyoursilkneckties.

2.Weareinterestedinyourmen’sshirtsdisplayedinyourshowroom.

3.Youradvertisementinthismonth’sissueofchinaForeignTradeinterestsus,andweshouldliketoreceivefulldetailsofyourcommodities.

4.Pleasesendus5copiesofyourlatestcataloguesandmaillatestprice-listtousatyourearliestconvenience.

5.Perhapsatthesametimeyoucouldquoteusyourlowestpricesfortheabove-mentionedgoods.

6.Weshouldalsoliketoknowyourtermsofpayment.

7.YourproductsareofgreatinteresttooneofourclientsinTianjin,whowishestohaveyourquotationsfortheitemsspecifiedbelow.

8.Iftermsanddeliverydatearesatisfactory,weshouldexpecttoplaceregularorderswithyou.

9.Shouldyourpricebefoundcompetitiveanddeliverydateacceptable,weintendtoplacealargeorderwithyou.

10.Thecaptionedgoodsareurgentlyneeded,sowewishtoreceiveyourproformainvoicebyreturn.

11.Youarekindlyrequestedtoupdateusonthepricesandavailabilityforthefollowingproducts.

12.Pleaseadviseifyouareabletoofferthisproductandincludeleadtime,packagingandpriceFOBchinaportandCIFChicago.

3.2Samplelettersforinquiries

Inordertowritesuccessfulinquiries,youhavetofollowtherules:

1.Tellthereaderclearlywhatyouwantexactly.

2.Describethecommoditiesofyourinterestasspecificallyasy