南师大内部资料商务英语写作Word文档格式.docx

1、单 元内容课时第一单元The component of the business letter4第二单元Establishing business relations3第三单元Inquiries第四单元Replies to inquiries第五单元Quotations and offers第六单元Orders and executing orders第七单元Money matters第八单元Follow-up letters, status inquiries and e-mails第九单元Shipment and insurance第十单元Complaints and adjustment

2、s第十一单元The essential qualities of the business letter第十二单元Agency2第十三单元Memorandums1第十四单元Minutes第十五单元Short reports第十六单元Long reports第十七单元Proposals第十八单元Graphics第十九单元Letters of application第二十单元Resumes合计51目 录Unit One The Components of Business Letters1. The Structure and Layout of Business Letters2. The Fo

3、rm Conditions of Business LettersUnit Two Establishing Business Relations1. Patterns and Substitutions2. Sample Letters for Establishing Business Relations3. Sales Letters and Circular LettersUnit Three Inquiries 2. Sample Letters for Inquiries Unit FourReplies to Inquiries2. Sample Replies to Inqui

4、riesUnit FiveQuotations and Offers 2. Sample Letters for Quotations and OffersUnit SixOrders and Executing Orders2. Sample Letters for Orders3. Sample Letters for Executing OrdersUnit Seven Money Matters2. Sample Letters for Financial Affairs3. Letter of Credit and Bill of ExchangeUnit EightFollow-u

5、p Letter, Status Inquiries and E-mails2. Sample Letters for Follow-up Letters and Status EnquiriesUnit NineShipment and Insurance2. Sample Letters for Shipment and InsuranceUnit TenComplaints and Adjustments2. Sample Letters for Complaints and AdjustmentsUnit ElevenThe Essential Qualities of the Bus

6、iness Letter1. The Essential Qualities of the Business Letter 2. Writing Good News and Neutral News LettersUnit TwelveAgency2. Sample Letters for AgencyUnit ThirteenMemorandums1. The Memo Format3. Types of Memos4. Writing PointsUnit FourteenMinutes1. Organizational elements of minutes2. Types of min

7、utes3. Writing Points Unit FifteenShort Reports1. Formats of Short Reports2. Types of Short ReportsUnit Sixteen Long Reports1. Planning Long Reports2. Formats of long reports3. Writing PointsUnit SeventeenProposals1. The Proposal Format2. Types of ProposalsUnit EighteenGraphics1. Formats of Graphics

8、2. Types of GraphicsUnit NineteenLetters of Application 1. Format of Application Letters2. Forms of Application Letters3. Writing PointsUnit TwentyResumes1. The Resume Format2. Forms of ResumeUnit 1 Components of the business letter 【教学目的与要求】The students should know the main parts of the business le

9、tter and the layouts of the business letter, know how to write a real English business letter in correct form. 【教学重点与难点】The key of this unit is the main parts of the business letter. The difficulty is to distinguish the three styles from each other.【教学方法】Show the students the real samples and explai

10、n the details of each kind. 【教学内容】1.1 The structure and layout of the business letter1.1.1 The main parts of the business letter A business letter is usually composed of six parts: the letterhead, the inside name and address, the salutation, the body of the letter, the complimentary close and the si

11、gnature.1.1.2 The other parts of the business letter The following parts of the business letter should also be mastered: the reference line, the attention line, the subject heading, the enclosure notation, the carbon copy notation, the identification initials, the nota bena and the postscript. 1.1.3

12、 The layouts of the business letter There are three styles of the business letter: block style, modified block style, simplified style1.2 The form conditions of business lettersThe paper to be used，The spacing and the margin，The second page，The folding，The envelope.【思考题】1. Are there any differences

13、between the business English letter and the ordinary daily letter?2. Do you know the main parts of business English letter? Unit 2 Establishing business relations【教学目的与要求】Patterns and substitutions of establishing business relations will be studied and practiced in the class. The students should mas

14、ter the skills in writing letters from obtaining information to establishing business relations. 【教学重点与难点】The key of this unit is the patterns and substitutions. The difficulty is how to write sales letters and circular letters in correct style.【教学方法】Study and practice the patterns and substitutions

15、 on the basis of analyzing the samples. Usually a firm may approach its new business counterparts abroad though the following channels:1. Communication in writing2. Attendance at all kinds of commodities fairs3. Contact at the exhibitions held at home and abroad4. Mutual visits by trade groups and d

16、elegations.Of all these channels, communication in writing is the most commonly used in business activities.2.1 Patterns and Substitutions1. We have your name and address from the Commercial Counselors Office of your embassy in Beijing and we are now writing to you for the establishment of business

17、relations.2. We have learned by courtesy of Mr. Greenhow that you are one of the leading importers of Chinese chemicals and pharmaceuticals in your country.3. Your firm has been recommended to us by Bank of China in Beijing.4. We have the pleasure of introducing ourselves to you as a state-operated

18、corporation dealing exclusively in light industrial goods.5. We are the chief cigarette packing materials exporter in Austria and are thankful to the Chinese Embassy in Vienna for giving your name.6. Specializing in the export of Chinese arts &crafts goods, we express our desire to trade with you in

19、 this line.7. We are willing to enter into business relations with your company on the basis of equality and mutual benefit.8. Being closely connected with reliable suppliers here, we shall be able to do considerable export business with you.9. It is hoped that by our joint efforts we can promote bu

20、siness as well as friendship.10. We look forward to your favorable reply.11. We shall be grateful if you will reply at early date.12. Your early reply will be highly appreciated.2.2 Sample Letters for Establishing Business Relations1. Obtaining Information2. Import and Export Write Each Other3. Manu

21、factures Write to Importers2.3 Sales letters and circular letters2.3.1 Sales letters:Choose the real candidates for your productsAttract attention and arouse interestSatisfy the readers need to knowPersuade the reader to take an action2.3.2 Circular letters1. How to write a communication letter in e

22、stablishing the business relations?2. Do you know the skills in writing sales letters? Unit 3 Inquiries 【教学目的与要求】Patterns and substitutions in writing letters of inquiries will be studied and practiced in the class. The students should master the skills in writing letters of inquiries. 【教学重点与难点】The

23、key of this unit is the patterns and substitutions. The difficulty is how to write letters of inquiries in correct style.An inquiry is a request for information. An importer may send an inquiry to an exporter.Generally a detailed inquiry includes many parts: the name and descriptions of commodity, q

24、uality or specifications, terms of price （FOB, CFR, CIF, etc）, terms of payment （by L/C, D/P, SIGHT DRAFT, etc.）, time of shipment, packing methods, etc.3.1 Patterns and Substitutions1. We visited your stand at the Guangzhou Fair and are now writing you to inquire about your silk neckties.2. We are

25、interested in your mens shirts displayed in your showroom.3. Your advertisement in this months issue of china Foreign Trade interests us, and we should like to receive full details of your commodities.4. Please send us 5 copies of your latest catalogues and mail latest price-list to us at your earli

26、est convenience.5. Perhaps at the same time you could quote us your lowest prices for the above-mentioned goods.6. We should also like to know your terms of payment.7. Your products are of great interest to one of our clients in Tianjin, who wishes to have your quotations for the items specified bel

27、ow.8. If terms and delivery date are satisfactory, we should expect to place regular orders with you.9. Should your price be found competitive and delivery date acceptable, we intend to place a large order with you.10. The captioned goods are urgently needed, so we wish to receive your pro forma inv

28、oice by return.11. You are kindly requested to update us on the prices and availability for the following products.12. Please advise if you are able to offer this product and include lead time, packaging and price FOB china port and CIF Chicago.3.2 Sample letters for inquiriesIn order to write successful inquiries, you have to follow the rules:1. Tell the reader clearly what you want exactly.2. Describe the commodities of your interest as specifically as y