成功之路学年译林版高中英语必修四学案江苏专用Unit 1 Period One Word版含答案.docx

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成功之路学年译林版高中英语必修四学案江苏专用Unit 1 Period One Word版含答案.docx

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成功之路学年译林版高中英语必修四学案江苏专用Unit 1 Period One Word版含答案.docx

成功之路学年译林版高中英语必修四学案江苏专用Unit1PeriodOneWord版含答案

Advertising

Advertisingisonlypartofthetotalsaleseffort，butitisthepartthatattractsthemostattention.Thisisnaturalenoughbecauseadvertisingisdesignedforjustthatpurpose.

Thesimplestkindofadvertisingistheclassifiedad.Everydaythenewspaperscarryafewpagesoftheseads；inthelargeSundayeditionstheremaybeseveralsectionsofthem.Aclassifiedadisusuallyonlyafewlineslong.Itisreallyanoticeoranannouncementthatsomethingisavailable.

Newspapersalsocarryalargeamountofdisplayadvertising.Newspapersgenerallyreachanaudienceonlyinalimitedarea.Tobringtheirmessagetoalargeraudience，manywhowanttoputouttheiradsusenationalmagazines.Manyofthetechniquesofmodernadvertisingweredevelopedinmagazineads.Theuseofbrightcolors，attractivepictures，andshortmessagesisallcharacteristicsofmagazineads.Themostimportantpurposeistocatchtheeye.Themessageitselfisusuallyshort，oftennomorethanasloganwhichthepublicidentifieswiththeproduct.

Thesametechniqueshavebeencarriedoverintotelevisionadvertising.Voicesandmusichavebeenaddedtocolorandpicturestocatchtheearaswellastheeye.Televisionadsarerepeatedoverandoveragainsothattheaudienceseesandhearsthemmanytimes.Commercialtelevisionhasmixedentertainmentandadvertising.

1.slogann.（广告）标语

mercialadj.商业的；营利的；靠广告收入的

Readthepassageandanswerthefollowingquestions.

1.Anoticeinanewspaperbelongstoclassifiedads.

2.Inthispassagetherearethreekindsofmediathatcarryadsmentioned.

PeriodOne　Welcometotheunit&Reading

Ⅰ.单词自测

1.advertisingn.做广告；广告活动；广告业

advertisementn.广告；广告宣传

advertisevt.&vi.做广告，宣传

2.drugn.毒品；药，药物

3.shinen.光亮，光泽；vi.发光，闪耀

shinyadj.发光的，闪耀的

4.persuadevt.说服，劝说；使信服

5.welfaren.（个体或群体的）幸福、安全和健康；福利

6.cheatvt.&vi.欺骗；作弊；n.骗子；欺诈行为

7.skilfuladj.有技巧的；熟练的

skilln.技巧

8.innocentadj.清白的，无罪的；无恶意的；纯真的

innocencen.清白，无辜

9.breathn.气息；呼吸

breathevt.&vi.呼吸

10.foolvt.欺骗，愚弄；n.傻瓜

foolishadj.傻的

11.curevt.治愈；解决；n.药物，疗法；对策

12.pleasedadj.高兴，满意；乐于（做某事）

pleasevt.使高兴

mentn.评论，评价；vi.评论，议论

14.mentaladj.心理的；思想的，精神的；智力的

mentallyadv.精神上地

15.trickn.骗局；玩笑，恶作剧；戏法，把戏；诀窍；vt.欺骗，欺诈

16.aimvt.&vi.以……为目标；瞄准；n.目的，目标

17.campaignn.运动（为了某种目的而进行的一系列有计划的活动）

18.motton.座右铭；格言，箴言

19.benefitvt.&vi.使受益；得益于；n.益处；救济金；资金

20.promotevt.推广，宣传；促销；促进，推动

21.intelligencen.智力，才智；情报

intelligentadj.有才智的，聪明的

22.slaven.完全受……控制的人；奴隶

23.consultvt.咨询；请教

prehensionn.理解力，领悟能力；理解练习

Ⅱ.短语自测

1.berelatedto与……相关

2.standfor代表；象征

3.bemeantto旨在，目的是

4.protect...against/fromsth.保护，防护……不受到……

5.beawareof意识到；明白

6.evenif/though虽然，即使

7.fallfor上……的当，受……的骗

8.playtrickson欺骗；捉弄

9.dealwith涉及，关于；处理，应付

10.warnagainst提醒注意；警告

11.agreewithsb.同意某人

Ⅰ.根据课文内容选择正确答案

1.Howmanymaintypesofadvertisementsarethereinourlifegenerally?

A.One.B.Two.C.Three.D.Four.

答案　B

2.WhatisthepurposeofPSAs?

A.Toattractpeople’sattention.

B.Topromotecommercialproducts.

C.Toadvertisevariousservices.

D.Toeducatethepublicandhelppeopleleadbetterlives.

答案　D

3.Whatshouldwedowhenitcomestoadvertisements?

A.Weshouldbelievetheseadvertisementstotally.

B.Weshouldneverbelievetheseadvertisements.

C.Weshoulduseourintelligenceandnotbeaslavetothem.

D.Weshouldbelievethatalladsaremeanttobenefitthepublic.

答案　C

4.Inthefollowingsentences，whichisNOTtrue?

A.SomePSAsteachpeopletolivehealthylives.

B.PSAsstandforpublicserviceadvertisements.

C.Commercialadvertisementsareoftenrunforfree.

D.Therearelawstoprotectpeoplefromadvertisementsthatcheatpeople.

答案　C

5.WhendidChinabeginanationwidepublicserviceadvertisingcampaign?

A.In1996.B.In1986.C.In1990.D.In1998.

答案　A

Ⅱ.阅读课文完成下表，每空一词

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