中西方文化价值观差异对馈赠行为的影响英语专业大学论文.docx

中西方文化价值观差异对馈赠行为的影响英语专业大学论文.docx

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中西方文化价值观差异对馈赠行为的影响英语专业大学论文

本科毕业论文

DifferencesinCulturalValuesbetweenChinaandtheWestandTheirEffectsonGift-givingBehaviors

中西方文化价值观差异对馈赠行为的影响

学院：

外国语学院

专业班级：

英语083班

学生姓名：

王文玲

学号：

080811309

指导教师：

王聿良（副教授）

2012年6月

Acknowledgements

Iwouldliketotakethisopportunitytogivemysincereacknowledgementstoalltheteacherswhohavetaughtmeduringthefouryear’sofmystudy.Theirexcellentteachinghasilluminatedmeandhelpedmelayasolidfoundationforthisthesisandmyfuturework.

MydeepestgratitudegoesfirstandforemosttoProfessorWang,mysupervisor,forhisconstantencouragementandguidance.Hehaswalkedmethroughallthestagesofthewritingofthisthesis.Withouthisconsistentandilluminatinginstruction,thisthesiscouldnothavereacheditspresentform.

Second,IwouldliketoexpressmyheartfeltgratitudetoProfessorGong,wholedmeintotheworldoftranslation.IamalsogreatlyindebtedtotheprofessorsandteachersattheDepartmentofEnglish.

Lastmythankswouldgotomybelovedfamilyfortheirlovingconsiderationsandgreatconfidenceinmeallthroughtheseyears.Ialsoowemysinceregratitudetomyfriendsandmyfellowclassmateswhogavemetheirhelpandtimeinlisteningtomeandhelpingmeworkoutmyproblemsduringthedifficultcourseofthethesis.

毕业论文外文摘要

DifferencesinCulturalValuesbetweenChinaandtheWestandTheirEffectsonGift-givingBehaviors

Abstract:

Thefurtherglobaleconomicintegrationisoftenassociatedwithculturaldiversification.NowadaysChina’sintegrationwiththeworldhasbeenintensifiedespeciallyafterChinabecameamemberofWTO.Meanwhile,therearecomprehensivecross-culturalcommunicationsbetweenChinaandWesterncountriesinvariousfields.Ininternationalexchanges,whetherofficialornon-governmentalexchangeswillinevitablyhavetogivegiftsoracceptgiftswhichconveytheemotionandsincerityofthepeople.Inthiscase,thecooperationwillbestrengthened,andfriendshipdeveloped.Giftgivingisacommoncourtesyobservedinmanycultures.However,peopleofdifferentculturalbackgrounds，worldviewsandvaluesmayinevitablyencounterdiverseproblemsandconsequentlymisunderstandingandconflictmayariseincrossculturalcommunication．ThepaperbasedonHofstede’sculturaldimension--individualismandcollectivism，aimstoillustratehowgift-givingbehaviorsworksanddiffersacross-culturalvalues；specifically,intheConfuciancollectivisticnatureofChina,andtheindividualisticnatureoftheWest．

Keywords:

culturalvalue;culturedifference;gift-giving;individualism;relationship

毕业论文中文摘要

中西方文化价值观差异对馈赠行为的影响

摘要：

当今世界经济一体化程度不断加深，随之而来的是文化的多元化.如今中国与世界各国的交往进入到了一个崭新的阶段，尤其是自从中国加入世贸组织以来。

同时，中国与西方在各个领域都进行着广泛的跨文化交际。

在国际交往中，无论官方的还是民间的往来，免不了要馈赠或接受礼品，这种活动传递着人们的情感或诚意，使合作得到加强，使友谊得到发展。

送礼行为是一种普遍存在的文化现象。

然而由于文化差异，不同国家间的礼品馈赠习俗也不尽相同。

不了解收受方的文化和习俗的送礼行为会产生误解与争议。

本文从传统价值观角度和现代价值观变迁的角度，浅析中西方文化价值观差异对送礼行为产生的重要影响。

关键词：

文化价值观；文化差异；馈赠；个人主义；关系

Contents

1Introduction………………………………………………………………………….1

1.1Thesignificanceofthestudy……………………………………………………...1

1.2Aimsofresearch…………………………………………………………………...2

1.3Framework…………………………………………………………………………2

2Literaturereview…………………………………………………………………….2

2.1Cultureandvalue………………………………………………………………….2

2.2Hofstede’svalueddimensions:

individualismandcollectivism…………………...3

2.3Definitionofgift…………………………………………………………………...3

2.4Whatmakesagift…………………………………………………………………4

2.5Whydowegive…………………………………………………………………....4

2.7Howtogiveagift………………………………………………………………….5

3Chineseculturalvaluesandgiftgiving………………………………………….....6

3.1OriginofChineseculturalvalues…………………………………………………6

3.1.1Confucianism……………………………………………………………………6

3.1.2Taoism…………………………………………………………………………...6

3.1.3Buddhism………………………………………………………………………..7

3.2Chineseculturalvaluesinmodernsocieties………………………………………7

3.2.1TheChineseconceptof“guanxi”……………………………………………….7

3.2.2TheChineseconceptof“mianzi”………………………………………………8

3.2.3TheChineseconceptof”renqing”………………………………………………9

3.2.4Theinterrelationshipsamong“guanxi”,”mianzi”and“renqing”…………….....9

3.3RelationshipsbetweenChineseculturalvaluesandgiftgiving…………………...9

3.3.1Chinese“LI”cultureandgiftgiving………………………………………….....9

3.3.2“guanxi”“renqing”faceandgiftgiving………………………………………10

4Introductionsofwesternculturalvalues…………………………………………10

4.1Individualismindependentselfandimplicationforselfconsciousemotion...…..11

4.1.1Individualism…………………………………………………………………...11

4.1.2Independentself………………………………………………………………..11

4.1.3Implicationforselfconsciousemotion………………………………………...11

4.2Thehistoryofgiftgivinginthewest…………………………………………....13

4.2.1Earlyagesgiftgiving…………………………………………………………..13

4.2.2MiddleAgesgiftgiving………………………………………………………..13

4.2.3Moderngiftgiving…………