汇丰银行商务写作教程Word文件下载.docx
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汇丰银行商务写作教程
（1）
[2007-05-1111:
33]
这是汇丰银行内部培训员工用的写作课程。
它把写作分为五步：
计划、组织、草稿、修改和编辑。
分成8章讲解。
讲解的时候举具体的例子做示范，对提高商务写作能力很有帮助。
今天我们先来了解一下教程的体系和学习计划。
HSBCWritingCourse--"
WritingforResults"
Chapter1Planyourwriting
Chapter2Organiseyourwriting
Chapter3Draftandreviseyourwritingtomakeitcomplete
Chapter4Reviseyourwritingtomakeitcohesive
Chapter5Reviseyourwritingtomakeitclearandconcise
Chapter6Reviseyourwritingtomakeitcourteous
Chapter7Structuredifficultletters
Chapter8Edityourwriting
Introduction
Welcometo"
acoursethatcanhelpyouenhanceyourEnglishwritingskills.
HSBChasdesignedthiscourseforitsstaffintheAsiaPacificregion.HSBCstaffstudythiscoursetoimprovethee-mails,memos,faxesandletterstheywriteatwork.
Ifyou'
veneverwrittenbusinessdocumentsbefore,you'
llfindthiscourseextremelyuseful.Evenifyou'
refamiliarwithbusinesswriting,thiscoursecanstillhelpyou.
"
WritingForResults"
willhelpyouwriteinamodernstyle.Bytheendofthiscourseyou'
llbeabletowritebusinessdocumentsthatare:
betterorganized,morecomplete,clearerandmoreconcise,morecourteous,morecorrect.
ThemostimportantfeatureoftheWritingProcessisitsfivestages:
plan--organize--draft--revise--edit
GoodwritersfollowthefivestagesoftheWritingProcessto
--meettheirreaders'
expectations
--gettheresultstheywant.
（来源：
中国物流论坛实习生江巍英语点津Annabel编辑）
汇丰银行商务写作教程
（2）
[2007-05-1410:
37]
开始写作之前要有个计划，这样在写作的时候才会知道自己要写什么、写作的目的是什么，才能更好的考虑用什么样的写作方式。
Chapter1Plan
Objectives:
Bytheendofthischapter,you'
llbeabletoplanyourwriting.You'
lldothisbydeciding:
--whyyouarewriting
--howyouwantyourreadertorespond
--whatyouwantyourreadertoknow
Whydoyouplan?
Whatisthevalueofplanning?
Thinkaboutthis...
Haveyoueversatatyourdesknotknowinghowtobegin?
Veryoften,youmayfindwritingdifficultbecauseyoustartwritingrightaway.Inotherwords,youoverlooktheimportanceofplanningbeforeyouwrite.Unfortunately,"
ifyoufailtoplan,youplantofail."
Soyouneedtoplanyourwriting...andthenwriteaccordingtoyourplan.Ifyouplanwell,yourwritingismorelikelytogettheresultsyouwant.
Howcanyouplanyourwriting?
Effectivewritersuse3strategies.
WHYareyouwriting?
WHATdoyouwantthereadertodo?
WHATdoesthereaderneedtoknow?
These3questionsprovideagoodframeworkforplanning.Let’slookatthemonebyone.
Whyareyouwriting?
Thebusinessworldisfullofbusypeople.Theydon'
twanttowastetimereadingmeaninglessletters,memos,faxesande-mails.Theydon'
twanttoguesswhyyou'
rewritingtothem.That'
swhyit'
sveryimportantforyoutostateyourpurposeforwritingveryclearlyatthebeginning.
Lookatthefollowingletter:
20September200X
MrRobertRoman
13/F151GloucesterRd
WanChai
HongKong
DearMrRoman
HSBCCREDITCARD5411800176338766
Thankyouforyourletterdated18September200X.
Wewouldadvisethatthecardfeewouldbeautomaticallybilledtoyourcardaccountannuallydespiteyourrenewedcardisremaineduncollected.However,annualfeecanberefundedprovidedthatthecardisuncollectedwithinacertainperiodandisreturnedtotheCardCentreforcancellation.
Pleasethereforepickupyourrenewedcardatyourearliestconvenience.
Wearepleasedtobeofservice.
Yourssincerely
STSE
SimonTse
CustomerServiceOfficer
CardCentre
Simon'
sletterisnotaseffectiveasitcouldbe.It'
sactuallyquitedifficulttoidentifyhispurpose.Youmayhavehadtoguess.
Simonprobablywantedtodotwothings:
--toaskMrRomantocollecthiscreditcardand
--toexplainhowtheannualfeeforcreditcardsischarged.
So,youneedtoidentifyyourpurposeforwriting.Yourreadersneedtoknowwhyyouarewritingtothem.Therefore,youshouldstateyourpurposeforwritingveryclearlyatthebeginning.Youcandothisbywritingasentencewhichbeginswithasetphrasefollowedbyaverb.Forexample,
I’mwritingto/Iwouldliketo…explain/request…
Whenyouusethismethodtostateyourpurpose,theverbyouchooseisveryimportant.Why?
Becauseithelpsyourreaderunderstandwhyyouarewriting.
Herearesomeoftheverbsyoucanuse:
announce,complain,confirm,explain,inform,notify,propose,requestandsuggest.
Afteryoudecidewhyyouarewriting,youneedtodetermineyourreader'
sresponse.
Yourreadersneedtoknowexactlywhatyouwantthemtodo.Therefore,youshouldbeveryspecificwhendeterminingyourreader'
sresponse.Comparethefollowingtwosentences:
1.Pleasethereforepickupyourrenewedcardatyourearliestconvenience.
2.PleasepickupyournewcardatourCentralbranchby31May.
Sentence2ismorespecificthansentence1.
Remember:
whenyoudecidewhatyouwantyourreadertodo,youneedtobeasspecificaspossible.
Sofar,you'
velearnedhowtodetermineyourpurposeforwritingandyourreader'
sresponse.Buthowcanyoudeterminewhatyourreaderneedstoknow?
Theanswerdependson:
--whyyouarewritingand
--whatyouwantthereadertodo.
Lookattheletteragain:
IFSimon
--wantstoexplainthecharges（writer'
spurpose）
--expectsMrRomantounderstandthecharges（reader'
sresponse）
THENMrRomanneedstoknow（reader'
sinformation）
--WHATthechargesare
--WHYthechargesareapplied
--WHOtotalktoifhehasquestions
IFSimon
--wantstoaskMrRomantocollecthiscreditcard（writer'
--expectsMrRomantocollecthiscreditcard（reader'
sresponse）
--HOWtocollecthiscreditcard
--WHEREtocollecthiscreditcard
--WHENtocollecthiscreditcard
HeneedstoknowWHO?
WHAT?
WHY?
WHERE?
WHEN?
andHOW?
SomeprofessionalwriterscallthesethefiveW'
sandtheoneH.Youcanusethe"
5WIH"
questionswhenyouplanthereader'
sinformation.Ifyoudothis,youwillensurethatyourreaderhasallthenecessaryinformation.
Summary
Inthischapter,you'
velearnedthethreestrategiesusedinplanning.Planningisakeytosuccessinwriting."
Ifyoufailtoplan,youplantofail."
Beforeyoustarttowrite,youhavetoplanwhattowrite.Youthenwriteaccordingtoyourplan.Whenyouplan,youneedtoconsiderthefollowing:
--thewriter'
spurpose
--thereader'
sresponse
sinformation.
Inotherwords,youcanhelpyourreaderbystatingveryclearlywhyyouarewritingandhowyouexpectyourreadertorespond.The5W1Hquestions（who,what,why,where,whenandhow）helptoensureyouhaveincludedallthenecessaryinformation.
Then,youcanprovidetheinformationyourreaderneedstoknow.
汇丰银行商务写作教程（3）
[2007-05-1513:
38]
汇丰银行商务写作教程（3）
WelcometoChapter2.
InChapter1youlearnedhowtoplanabusinessletter.
regoingtolookatthesecondstageoftheWritingProcess:
Plan to
Organise.
Organise
ThiscourseisbasedontheWritingProcess,astep-by-stepprocedureforproducingeffectivecorrespondence.Therefore,HSBCrecommendsthatyoustudyeachchapterofthiscourseinorder,beginningwiththeintroductorychapter"
GettingStarted"
.
Objectives
Bytheendofthischapteryou'
llbeabletoorganiseyourwriting.
You'
lldothisby
∙preparingaclearoutline
∙arrangingthecontentstofittheoutline.
Planning:
AQuickReview
InChapter1,youlearnedabouttheplanningstageoftheWritingProcess.
Beforeyoucanorganiseyourwriting,it'
simportantthatyouhaveplanned.Doyourememberthethreethingsyouneedtoplanbeforebeginningtowrite?
Strategies
Description
Writer'
Whyyouarewriting
Reader'
Howyouwantthereadertorespond
sinformation
Whatyouwantthereadertoknow
Organising:
WhyDoIt
Awell-organisedletter,memo,faxore-mailiseasytoreadandunderstand.
Ifyouorganisethecontentsofyourcorrespondencewell,youaremorelikelytogettheresultsyouwant.
So,organisingisjustasimportantasplanning.
Infact,thesecondstageoftheWritingProcessiscloselyrelatedtothefirst.
Intheorganisingstage,youarrangewhatyou'
veplannedtowrite.Inotherwords,youmakeanoutline.
HowToDoIt
Howdoyouorganisewhatyouhave
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