汇丰银行商务写作教程Word文件下载.docx

1、汇丰商务英语写作教程（22） 80汇丰商务英语写作教程（23） 83汇丰商务英语写作教程（24） 86汇丰商务英语写作教程（25） 89汇丰商务英语写作教程（26） 92汇丰商务英语写作教程（27） 95汇丰商务英语写作教程（28） 96汇丰商务英语写作教程（29） 99汇丰商务英语写作教程（30） 102汇丰商务英语写作教程（31） 106汇丰商务英语写作教程（32） 108汇丰商务英语写作教程（33） 110汇丰商务英语写作教程（34） 113汇丰银行商务写作教程（1） 2007-05-11 11:33 这是汇丰银行内部培训员工用的写作课程。它把写作分为五步：计划、组织、草稿、修改和编辑。

2、分成8章讲解。讲解的时候举具体的例子做示范，对提高商务写作能力很有帮助。今天我们先来了解一下教程的体系和学习计划。 HSBC Writing Course-Writing for ResultsChapter 1 Plan your writingChapter 2 Organise your writingChapter 3 Draft and revise your writing to make it completeChapter 4 Revise your writing to make it cohesiveChapter 5 Revise your writing to make

3、 it clear and conciseChapter 6 Revise your writing to make it courteousChapter 7 Structure difficult lettersChapter 8 Edit your writing Introduction Welcome to , a course that can help you enhance your English writing skills. HSBC has designed this course for its staff in the Asia Pacific region. HS

4、BC staff study this course to improve the e-mails, memos, faxes and letters they write at work.If youve never written business documents before, youll find this course extremely useful. Even if youre familiar with business writing, this course can still help you. Writing For Results will help you wr

5、ite in a modern style. By the end of this course youll be able to write business documents that are: better organized, more complete, clearer and more concise, more courteous, more correct. The most important feature of the Writing Process is its five stages:plan-organize-draft-revise-edit Good writ

6、ers follow the five stages of the Writing Process to-meet their readers expectations-get the results they want. （来源：中国物流论坛 实习生江巍 英语点津 Annabel 编辑）汇丰银行商务写作教程（2） 2007-05-14 10:37 开始写作之前要有个计划，这样在写作的时候才会知道自己要写什么、写作的目的是什么，才能更好的考虑用什么样的写作方式。Chapter 1 Plan Objectives:By the end of this chapter, youll be able

7、 to plan your writing. Youll do this by deciding:-why you are writing-how you want your reader to respond-what you want your reader to knowWhy do you plan?What is the value of planning? Think about this.Have you ever sat at your desk not knowing how to begin? Very often, you may find writing difficu

8、lt because you start writing right away. In other words, you overlook the importance of planning before you write. Unfortunately, if you fail to plan, you plan to fail. So you need to plan your writing . and then write according to your plan. If you plan well, your writing is more likely to get the

9、results you want.How can you plan your writing?Effective writers use 3 strategies.WHY are you writing?WHAT do you want the reader to do?WHAT does the reader need to know?These 3 questions provide a good framework for planning. Lets look at them one by one.Why are you writing?The business world is fu

10、ll of busy people. They dont want to waste time reading meaningless letters, memos, faxes and e-mails. They dont want to guess why youre writing to them. Thats why its very important for you to state your purpose for writing very clearly at the beginning. Look at the following letter:20 September 20

11、0XMr Robert Roman13/F 151 Gloucester RdWan ChaiHong KongDear Mr RomanHSBC CREDIT CARD 5411 8001 7633 8766 Thank you for your letter dated 18 September 200X.We would advise that the card fee would be automatically billed to your card account annually despite your renewed card is remained uncollected.

12、 However, annual fee can be refunded provided that the card is uncollected within a certain period and is returned to the Card Centre for cancellation.Please therefore pick up your renewed card at your earliest convenience. We are pleased to be of service. Yours sincerely S TSE Simon Tse Customer Se

13、rvice OfficerCard Centre Simons letter is not as effective as it could be. Its actually quite difficult to identify his purpose. You may have had to guess.Simon probably wanted to do two things:-to ask Mr Roman to collect his credit card and-to explain how the annual fee for credit cards is charged.

14、 So, you need to identify your purpose for writing. Your readers need to know why you are writing to them. Therefore, you should state your purpose for writing very clearly at the beginning. You can do this by writing a sentence which begins with a set phrase followed by a verb. For example, Im writ

15、ing to / I would like toexplain / requestWhen you use this method to state your purpose, the verb you choose is very important. Why? Because it helps your reader understand why you are writing.Here are some of the verbs you can use: announce, complain, confirm, explain, inform, notify, propose, requ

16、est and suggest.After you decide why you are writing, you need to determine your readers response.Your readers need to know exactly what you want them to do. Therefore, you should be very specific when determining your readers response. Compare the following two sentences:1. Please therefore pick up

17、 your renewed card at your earliest convenience.2. Please pick up your new card at our Central branch by 31 May.Sentence 2 is more specific than sentence 1.Remember: when you decide what you want your reader to do, you need to be as specific as possible.So far, youve learned how to determine your pu

18、rpose for writing and your readers response. But how can you determine what your reader needs to know? The answer depends on:-why you are writing and-what you want the reader to do.Look at the letter again:IF Simon -wants to explain the charges （writers purpose）-expects Mr Roman to understand the ch

19、arges （readers response） THEN Mr Roman needs to know （readers information）-WHAT the charges are-WHY the charges are applied-WHO to talk to if he has questions IF Simon-wants to ask Mr Roman to collect his credit card （writer-expects Mr Roman to collect his credit card （readers response）-HOW to colle

20、ct his credit card-WHERE to collect his credit card-WHEN to collect his credit card He needs to know WHO? WHAT? WHY? WHERE? WHEN? and HOW? Some professional writers call these the five Ws and the one H. You can use the 5WIH questions when you plan the readers information. If you do this, you will en

21、sure that your reader has all the necessary information.SummaryIn this chapter, youve learned the three strategies used in planning. Planning is a key to success in writing. If you fail to plan, you plan to fail.Before you start to write, you have to plan what to write. You then write according to y

22、our plan. When you plan, you need to consider the following:-the writers purpose-the readers responses information. In other words, you can help your reader by stating very clearly why you are writing and how you expect your reader to respond. The 5W1H questions （who, what, why, where, when and how）

23、 help to ensure you have included all the necessary information. Then, you can provide the information your reader needs to know.汇丰银行商务写作教程（3） 2007-05-15 13:38 汇丰银行商务写作教程（3） Welcome to Chapter 2. In Chapter 1 you learned how to plan a business letter. re going to look at the second stage of the Writ

24、ing Process:Planto Organise.OrganiseThis course is based on the Writing Process, a step-by-step procedure for producing effective correspondence. Therefore, HSBC recommends that you study each chapter of this course in order, beginning with the introductory chapter Getting Started. ObjectivesBy the

25、end of this chapter youll be able to organise your writing. Youll do this by preparing a clear outline arranging the contents to fit the outline.Planning: A Quick ReviewIn Chapter 1, you learned about the planning stage of the Writing Process. Before you can organise your writing, its important that

26、 you have planned. Do you remember the three things you need to plan before beginning to write?StrategiesDescriptionWriterWhy you are writingReaderHow you want the reader to responds informationWhat you want the reader to knowOrganising: Why Do ItA well-organised letter, memo, fax or e-mail is easy

27、to read and understand. If you organise the contents of your correspondence well, you are more likely to get the results you want.So, organising is just as important as planning.In fact, the second stage of the Writing Process is closely related to the first. In the organising stage, you arrange what youve planned to write. In other words, you make an outline. How To Do ItHow do you organise what you have