外贸函电写作技巧与规范+外贸开发信范文文档格式.docx
《外贸函电写作技巧与规范+外贸开发信范文文档格式.docx》由会员分享，可在线阅读，更多相关《外贸函电写作技巧与规范+外贸开发信范文文档格式.docx（32页珍藏版）》请在冰豆网上搜索。
Hedidnotmakerepairs,however,hecontinuedtomonitortheequipment.改为:
Hedidnotmakerepairs;
however,hecontinuedtomonitortheequipment.
8.选词正确.好像affect和effect,operative和operational等等就要弄清楚才好用啦.
9.拼字正确.有电脑拼字检查功能后,就更加不能偷懒.
10.大小写要注意.非必要不要整个字都是大写,除非要骂人,:
例如:
MUSTchangetoOSimmediately.外国人就觉得不礼貌和喝令人一样.要强调的话,用底线,斜字,粗体就可以了.
外贸函电写作技巧之二B.文体
1.可读性.对象是大学程度的话,用高中的英文就行,不要以为人人都是语言大师.多用短句（15-20字吧）,技术性的字,就更加要简单易明.
2.注意段落的开头.一般来说,重要或强调的事情都放在信件或段落的开头,而句子就放在最尾.例如:
1.Becausehewasunabletoattendthemeetingpersonally,heforwardedhiscongratulationsoncassettetape.2.Heforwardedhiscongratulationsoncassettetapebecausehewasunabletoattendthemeetingpersonally.两者强调的事情就有分别了.
3.轻重有分.同等重要的用and来连接,较轻放在次要的句子里.
4.意思转接词要留神.例如:
but（相反）,therefore（结论）,also（增添）,forexample（阐明）.分不清furthermore和moreover就不要用啦.
5.句子开头不要含糊不清的主词.例子:
Thesedecisionshavebeenabigdisappointmenttothecommitteemembers.Theyhavedelayedfurtheraction.They是指什么呀?
?
开头少用this,that,it,they,或which.
6.修饰词的位置要小心,例如:
HecouldonlyreimbursethecostafterJuly15.应为HecouldreimbursethecostonlyafterJuly15.
7.用语要肯定准确.切忌含糊.例如:
Thefiguresshowasignificantincrease.”怎样significant呀,大哥?
改为:
Thefiguresshowanincreaseof19%.
8.立场观点一致.少用被动语.例如:
PartialdatashouldbesubmittedbyApril.改为:
YoushouldsubmitpartialdatabyApril.就很好了.
外贸函电写作技巧之三C.格调
1.式样和句子长度不要太单调.千篇一律的subject-verb-object会闷死人的.有时短句跟着长句可以化解一下.
2.弱软的词（e.g.was,were,is,are...）可以加强一点.例如:
Pruntonproductsarehighlyeffectivein...改为:
Pruntonproductsexcelin...就有力很多了.
3.亲切,口语化是比较受欢迎!
用宾词和主动的词,让人家受落.例如:
1.Thisinformationwillbesincerelyappreciated.”2.Wesincerelyappreciateyourinformation.明显地,我们会喜欢第2句.
外贸函电写作技巧之四D.写信提示
1.人家的名字千万不要错.老一辈的看到名字错就干脆撵去垃圾桶.
同样,头衔都不要错.头衔或学位,任择其一吧.以下是一样的:
HowardE.Wyatt,D.D.SPhD.
Dr.HowardE.Hyatt
2.多过一个男人,用Messrs,就是Misters的意思,不过不要跟名字,跟姓就行啦.例如:
Messrs.Smith,Wyatt,andFury
女人呢?
用Mesdames,Mmes.,orMses.同样不要跟名字.例子:
Mses.Farb,Lionel,andGray
男女一齐呢?
弄清楚称呼就行.例如:
Dr.andMrs.HaroldWright
Mr.HaroldWrightandDr.MargaretWright
Mr.andMrs.HarveyAdams-Quinn
3.有人有自己头衔就要跟紧,例如有人有荣誉学位就不喜欢用一般的头衔啊~有时大头不知道对方头衔,干脆用Ms.算了.
Ms.SarahGray
4.地址要低日期至少两行.处名时,职衔短可以一行过,长就下一行吧.例如:
KenGreen,President
KenGreen
VicePresidentofInternationalOperations
但这个就显得有点。
。
:
VicePresidentofUnicomChina
正确应为:
VicePresident,UnicomChina
5.老外的名字有时有Jr.或Sr.,之前的逗点是随你喜欢的,以下都是正确,不要笑人:
MichaelJ.Smith,Jr.
MichaelJ.SmithSr.
6.外国国名尽量用大写.是为尊重,也方便邮差叔叔.
7.地址上的数字直接用阿拉伯数字吧,除了One,例子:
127NinthAvenue,North
127E.15Street
5ParkAvenue
OneWingrenPlaza
556-91Street
外贸函电写作技巧之五书信的结尾意要留意,弄清大家的关系才选择用词,例子:
1.Veryformal非常正规的（例如给政府大老爷的）
Respectfullyyours,
Yoursrespectfully,
2.formal正规的（例如客户公司之间啦）
Verytrulyyours,
Yoursverytruly,
Yourstruly,
3.Lessformal不太正规的（例如客户）
Sincerelyyours,
Yourssincerely,
Sincerely,
Cordiallyyours,
Yourscordially,
Cordially,
4.Informal非正规的（例如猪朋狗友,同事之类）
Regards,
Warmregards,
Withkindestregards,
Withmybestregards,
Mybest,
GivemybesttoMary,
Fondly,
Thanks,
Seeyounextweek!
有时在we,I,andyou之间选择是很烦的事--
如果是公司代表联络生意之类,可以用:
Wewillreimburseyoufortheselegalexpenses.
Sinopecwillreimburseyoufortheselegalexpenses.
如果单纯说你自己,可以用:
Ifoundthebrochureveryinformative.
有时可以一起用啦...:
Wearepleasedtoofferyouthepositionofsalesdirector,andIamlookingforwardtoourTuesdaymorningmeeting.
那么I和you呢?
好烦好烦.一般来说,收信人的利益比较重要,名义上都要这样想.给人尊重的语气就一般不会错了.多用you有时会有隔阂的感觉.
Youwillbepleasedtolearnthatyouhavebeenselectedtoserveonouradvisoryboard.Yourpromptresponsewillbeappreciated.（好像欠你一样）
I'
mpleasedthatourboardhasselectedyouasthebestqualifiedcandidatetoserveonouradvisoryboard.Ihopeyou'
llagreetoserve.（这就友善多了）
Yourbookwaswellwrittenandcomprehensive.（不用你来判断我呀~~）
Ithoroughlyenjoyedyourbookandfoundananswertoeveryoneofmyquestionsaboutperformanceappraisals.（客气一点,人家受落）
总之,语气和宾词的运用得当能决定你的礼貌程度.
外贸函电写作技巧之六开头致意
用人家的名字总好过人家的头衔称呼.如果没有名字,或者是好正规信的信件,可以考虑这些:
DearCommitteeMembe:
r:
DearMeetingPlanner:
DearColleagues:
ToAllSalesReps:
ToWhomItMayConcern:
DearSirorMadam:
DearMadamorSir:
DearPurchasingAgent:
如果是公司呢?
GentlemenorLadies:
LadiesorGentlemen:
什么怪事都有,如果那公司是全男班或全女班呢?
DearSirs:
DearLadies:
DearMesdames:
Gentlemen:
Ladies:
有时见到人家用冒号就说人家错,其实也未必啊,看:
DearMr.Jones:
（非常正规）
DearJoan:
DearJim,
Jim,（非正规）
外贸函电写作技巧之七签名
用笔亲自签名会比较受落,免到过都不要电脑贴图或盖章啦....不要把Mr.,Ms.,Mrs.,Dr.之类一起签,人家会笑你的...
签名也看信件的语气.给朋友或公司客户,签Bill也可以,给陌生人就最好用Gates或者BillGates啦.
非常实用的外贸开发信范文（2010/04/1311:
25）
1.DearSirs,
WeoweyournameandaddresstotheCommercialCounselor’sOfficeoftheSwedishEmbassyinBeijingwhohaveinformedusthatyouareinthemarketforTextiles.Weavailourselvesofthisopportunitytoapproachyoufortheestablishmentoftraderelationswithyou.
Weareastate-operatedcorporation,handlingboththeimportandexportofTextiles.Inordertoacquaintyouwithourbusinesslines,weencloseacopyofourExportListcoveringthemainitemssuppliableatpresent.
Shouldanyoftheitemsbeofinteresttoyou,pleaseletmeknow.Weshallbegladtogiveyouourlowestquotationsuponreceiptofyourdetailedrequirements.
Inourtradewithmerchantsofvariouscountries,wealwaysadheretotheprincipleofequalityandmutualbenefit.Itisourhopetopromote,byjointefforts,bothtradeandfriendshiptoourmutualadvantage.Welookforwardtoreceivingyourenquiriessoon.Yoursfaithfully,Encl.
2.DearMrSmith
Wishyouenjoyagreatday!
Iwouldliketointroducemyself.IamStoneLeeandIrepresentEfrontDigitalTextilecompanyinHangzhou,China.WearegladtoknowthatyouarealargeretailenterpriseinUSAtodealwith……IwasreferredbyfriendinUSAretailbusinesswhoisfamiliarwithyourcorporation.
Asaprofessionalmanufacturer,Iwouldliketointroduceourproductstoyouandofferyouaquote.
Weareamanufacturerofhouseholdtextileproducts,includingchenillebedspread,Spanishbedspread,tapestrywallhanging,throw,tapestrycushion,chenillecarpet,upholsteryfabricandmorewhicharealldigitaljacquardmachineweavedbyimportlooms（16intotalfromGermanandItaly）.ThecatalogueIattachedincludesjustsomeofourhighqualityproducts.Pleasevisitour
WehavepassedthroughISO9001:
2000;
ISO14001:
2004;
ecologicaltextilecertification.Itwouldbeourpleasuretobeginabusinessrelationshipwithyouandsupplyyourstoreswithourqualityproducts,.
Sincerelyyours,
3.DearMr.StevenHans,
Wegetyournameandemailaddressfromyourtradeleadonthatyouareinthemarketforballpen.Wewouldliketointroduceourcompanyandproducts,hopethatwemaybuildbusinesscooperationinthefuture.
Wearefactoryspecializinginthemanufactureandexportofballpenformorethansixyears.Wehaveprofusedesignswithseriesqualitygrade,andexpressly,ourpriceisverycompetitivebecausewearemanufactory,wearethesource.Youarewelcometovisitourwebsitewhichincludesourcompanyprofiles,historyandsomethinglatestdesigns.
Shouldanyoftheseitemsbeofinteresttoyou,pleaseletusknow,Wewillbehappytogiveyoudetails.
Asaveryactivemanufactures,wedevelopnewdesignsnearlyeverymonth,Ifyouhaveinterestinit,it`smypleasuretooffernewstoyouregular.
Bestregards,
DafuWong
4.Dears:
Goodday!
ThisisMickelfromChina.Wearewritingtoyoutoestablishlong-termtraderelationswithyou.
Fromyourcompanyweb,wegettoknowthatyourcompanyisaninfluencecompanyinyourbusinessandaredealingwithrazorbarbedwire.Wewouldliketotakethisopportunitytointroduceourcompanyandproducts.
Wearealeadingcompanywithmanyyears'
experienceinwiremeshexportbusiness.Ourproductsarerazorbarbedwire,whichenjoypopularityinMiddleEast&
Europemarkets.Youmayalsovisitouronlinecompanyintroduction,whichincludesourlatestproductline.
Shouldanyoftheseitemsbeofinteresttoyou,pleaseletusknow.Wewillbehappytogiveyouaquotationuponreceiptofyourdetailedrequirements.Welookforwardtoreceivingyourenquiressoon.Sincerely,
MickelLiu
Company:
Add:
Contact:
Tel：
Fax：
URL:
5DearSir,
ThisisXXfromamanufacturerspecializinginproducingXXXinChina.
Wehavebeeninthisindustryforover10years,pleasehavealookatourwebsite:
XXX,youwillfindtherearemanyproductssameastheonesyoudisplayed.
升级会员 