北京成人本科学士学位英语试题及答案文档格式.docx
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“Advertisementcanbethoughtofasthemeansofmakingknowninordertobuyorsellgoodsorservices”。
因此“广告常常被用来当作促销商品的手段。
”D最符合题意。
2.Theword“media”（inthefirstparagraph）includes_____.
A.thepress B.television C.radio D.alloftheabove
media：
媒体。
因为在其后的句子中作者紧接着列举了press，magazines，thecinemaandcommercialradio，television，exhibitions等词。
因此可以断定media应当包括thepress，television，andradio。
所以D是正确答案。
3.Advertisementismainlypaidforby_____.
A.thecustomer B.theproducer C.increasedsales D.reducedprices
A细节题。
答案在第三段：
“itisclearthatitiscustomerwhopaysforadvertisement.”因此广告的费用主要是由顾客来付。
4.Advertisementcanincreasedemand_____.
A.allthetime B.inanycircumstances C.inagrowingmarket D.inashrinkingmarket
C细节题。
答案在第四段：
“Whenthemarketisgrowing,advertisementhelpstoincreasedemand.”因此，如果市场扩大了，广告有助于增加需求。
5.Fromthelastsentenceofthispassageweconcludethat_____.
A.businessesusuallydonotpaymuchforadvertisement
B.businessmenknowwellthatadvertisementcouldbringthemmoreprofits
C.advertisementcouldhardlyconvincepeopleofthevalueofthegoods
D.advertisementusuallycostbusinesseslargeamountsofmoney
B逻辑推理题。
文章最后一句话的意思是：
“很明显，如果商家对产品的利润没有把握的话，是不会花很多钱投资广告的。
”换句话说：
商家非常清楚广告会给他带来更大的利润。
因此B是正确答案。
Passage2
Howmenfirstlearnedtoinventwordsisunknown;
inotherwords,theoriginoflanguageisamystery.Allwereallyknowisthatmen,unlikeanimals,somehowinventedcertainsoundstoexpressthoughtsandfeelings,actionsandthings,sothattheycouldcommunicatewitheachother;
andthatlatertheyagreeduponcertainsigns,calledletters,whichcouldbecombinedtorepresentthosesounds,andwhichcouldbewrittendown.Thosesounds,whetherspoken,orwritteninletterswecallwords.
Thepowerofwords,then,liesintheircombinations—thethingstheybringupbeforeourminds.Wordsbecomefilledwithmeaningforusbyexperience;
andthelongerwelive,themorecertainwordsrecalltousthegladandsadeventsofourpast;
andthemorewereadandlearn,themorethenumberofwordsthatmeansomethingtousincreases.
Greatwritersarethosewhonotonlyhavegreatthoughts,butalsoexpressthesethoughtsinwordswhichappealpowerfullytoourmindsandfeelings.Thischarmingandtellinguseofwordsiswhatwecallliterary（文字的）style.Aboveall,therealpoetisamasterofwords.Hecanconveyhismeaninginwordswhichsinglikemusic,andwhichbytheirpositionandassociationcanmovementotears.Weshouldthereforelearntochooseourwordscarefullyandusethemaccurately,ortheywillmakeourspeechsillyandrude.
6.Theoriginoflanguage_____.
A.isreflectedinsoundsandletters
B.ishandeddownfromgenerationtogeneration
C.datesbacktotheprehistoricperiod
D.isaproblemnotyetsolved
答案在第一段：
“theoriginoflanguageisamystery.”因此，语言的起源仍然是个迷，还没有得到解决。
7.Accordingtothepassage,wordsare_____.
A.visualletters B.representedbysounds
C.representedeitherbysoundsorlettersD.signscalledletters
第一段谈到：
“人类起初用某种声音进行交流，后来又有了字母，字母结合起来可以代表声音，也可以写下来。
因此，这些说出来的声音也好，用字母写出来的声音也好，被称为单词。
”所以B是正确答案：
单词即可以代表声音，也可以代表字母。
8.Thepowerofwordsliesintheir_____.
A.beauty B.accuracy C.combinations D.charm
C细节题。
答案在第二段的第一句话：
“thepowerofwords,thenliesintheircombination”语言的魅力在于他们的组合。
9.Thesecretofawriter’ssuccessistheuseofwordsthat_____.
A.recalltousthegladandsadeventsofourpast
B.arearrangedinacreativeway
C.areasbeautifulasmusic
D.agreewithcertainliterarystyle
在第三段的第一句话：
“Greatwritersarethosewhonotonlyhavegreatthoughtsbutalsoexpressthesethoughtsinwordswhichappealpowerfultoourmindsandfeelings.”因此作家的伟大在于他们擅长使用丰富的词汇，能使我们回想起过去的喜怒哀乐。
B-D文章均没提到
10.Theauthorofthepassageadvisesus_____.
A.tousewordscarefullyandaccurately B.nottousesillyandrudewords
C.tobecomeaslaveofwordsD.touseemotionalwords
A细节题。
答案在文章的最后一句：
“Weshouldthereforelearntochooseourwordscarefullyandusethemaccurately,ortheywillmakeourspeechsillyandrude.”因此，文章建议我们用词要谨慎、准确。
Passage3
Mostpeoplehavehadadogorwantedoneastheircompanionatsometimeintheirlives.Ifyouarethinkingofbuyingadog,however,youshouldfirstdecidewhatsortofcompanionyouneedandwhetherthedogislikelytobehappyinthesurroundingsyoucanprovide.Specialists’adviceisusefultohelpyouchoosethemostsuitablekindofdog.
Butinpartthedecisiondependsoncommonsense.Differentdogswereoriginallydevelopedtoperformspecifictasks.So,ifyouwantadogtoprotectyouoryourhouse,forexample,youshouldchoosetheonethathastherightsizeandcharacteristics.Youmustalsobereadytodevoteagreatdealoftimetotrainingthedogwhenitisyoungandgiveittheexerciseitneedsthroughoutitslife,unlessyouliveinthecountrysideandcanletitrunfreely.Dogsaredemandingpets.Catslovethehouseandsoaresatisfactorywiththeirplacewherethereissecure,butadogisloyaltoitsmasterandconsequentlywantshimtoshowproofofhisaffection.
Thebesttimetobuyababydogiswhenitisbetween6and8weeksoldsothatitcantransferitsloveforitsmothertoitsmaster.Ifbabydogshavenotestablishedarelationshipwiththehumanbeinguntiltheyareoverthreemonthsold,theirstrongrelationshipwillalwaysbewithdogs.Theyarelikelytobetooshywhentheyarebroughtoutintotheworldtobecomegoodpets.
11.WhichofthefollowingisNottrueaccordingtothepassage?
A.Youcanalwaysgethelpfromthespecialists.
B.Itiscommonsensethatisthemostimportantwhenchoosingadog.
C.Youshoulddecidewhatkindofdogyouwant.
D.Sizeandcharacteristicsofthedogsshouldbeconsideredtoo.
B细节题。
文章中提到了买狗的时候先要决定买什么样的，狗的大小、特征也要考虑，而且专家的建议也非常重要，所以A，C，D都是正确的。
关于“commonsense”，是这样说的：
“Inpartthedecisiondependsoncommonsense.”所以选择狗的时候，commonsense并不是最重要的，而是部分因素。
因此只有B不符合原文。
12.Whatismentionedasaconsiderationinbuyingadog?
A.Thecolorofthedog.
B.Thepriceofthedog.
C.Whetherthedogwillfittheenvironment.
D.Whetherthedogwillgetalongwiththeotherpetsinthehouse.
根据文章的内容，买狗的时候并没有提到要考虑狗的颜色、狗的价格，以及狗能否和家中的其他宠物很好的相处。
但是提到了要考虑狗能否适应周围的环境。
“whetherthedogislikelytobehappyinthesurroundingsyoucanprovide.”
13.Whydoesthewritersayadogisamoredemandingpetthanacat?
A.Itmustbetrainedsothatitwon’tbite.
B.Itdemandsmorefoodandspace.
C.Itneedsmoreloveandcare.
D.Itmustbelookedaftercarefully.
demanding：
要求高的，费力的。
作者认为狗是比猫费心的宠物，因为猫喜欢我们的房子，只要住的地方安全，它就会非常的满足。
而狗则不同，你必需在它很小的时候花很多的精力去训练它，如果你不住在农村，没有机会让狗自由活动的话，你还必须给它这样的机会。
而且你最好在三个月以前就买回来，这样有利于和主人培养感情。
可见狗是多么的费心。
14.Whyisitadvisedtobuyababydogunderthreemonthsold?
A.It’seasiertobuyababydogunderthreemonthsold.
B.Theyarelesslikelytobeshywithhumanbeings.
C.Theyarelesslikelytorunaway.
D.It’seasierforthemtoformarelationshipwiththeirmasters.
D细节题。
文章的最后：
“Ifbabydogshavenotestablishedarelationshipwiththehumanbeinguntiltheyareoverthreemonthold,theirstrongrelationshipwillalwaysbewithdogs.”所以要买三个月以下的狗，容易和它的主人建立感情。
15.Theword“affection”（line11）means_____.
A.love B.effect C.tie D.relationship
A词汇题。
affection：
喜爱，慈爱。
Passage4
MoviesarethemostpopularformofentertainmentformillionsofAmericans.Theygotothemoviestoescapetheirnormaleverydayexistenceandtoexperiencealifemoreexcitingthantheirown.Theymaychoosetoseeaparticularfilmbecausetheyliketheactorsorbecausetheyhaveheardthefilmhasagoodstory.Butthemainreas
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