北京成人本科学士学位英语试题及答案文档格式.docx

1、“Advertisement can be thought of as the means of making known in order to buy or sell goods or services”。因此“广告常常被用来当作促销商品的手段。”D最符合题意。2. The word“media”（in the first paragraph）includes _.A. the pressB. televisionC. radioD. all of the abovemedia ：媒体。因为在其后的句子中作者紧接着列举了press，magazines，the cinema and comm

2、ercial radio，television，exhibitions等词。因此可以断定media应当包括the press，television，and radio。所以D是正确答案。3. Advertisement is mainly paid for by _.A. the customerB. the producerC. increased salesD. reduced pricesA 细节题。答案在第三段：“it is clear that it is customer who pays for advertisement.”因此广告的费用主要是由顾客来付。4. Advertis

3、ement can increase demand _.A. all the timeB. in any circumstancesC. in a growing marketD. in a shrinking marketC 细节题。答案在第四段：“When the market is growing, advertisement helps to increase demand.”因此，如果市场扩大了，广告有助于增加需求。5. From the last sentence of this passage we conclude that _.A. businesses usually do

4、 not pay much for advertisementB. businessmen know well that advertisement could bring them more profitsC. advertisement could hardly convince people of the value of the goodsD. advertisement usually cost businesses large amounts of moneyB 逻辑推理题。文章最后一句话的意思是：“很明显，如果商家对产品的利润没有把握的话，是不会花很多钱投资广告的。”换句话说：商

5、家非常清楚广告会给他带来更大的利润。因此B是正确答案。Passage 2How men first learned to invent words is unknown; in other words, the origin of language is a mystery. All we really know is that men, unlike animals, somehow invented certain sounds to express thoughts and feelings, actions and things, so that they could communic

6、ate with each other; and that later they agreed upon certain signs, called letters, which could be combined to represent those sounds, and which could be written down. Those sounds, whether spoken, or written in letters we call words.The power of words, then, lies in their combinations the things th

7、ey bring up before our minds. Words become filled with meaning for us by experience; and the longer we live, the more certain words recall to us the glad and sad events of our past; and the more we read and learn, the more the number of words that mean something to us increases.Great writers are tho

8、se who not only have great thoughts, but also express these thoughts in words which appeal powerfully to our minds and feelings. This charming and telling use of words is what we call literary （文字的） style. Above all, the real poet is a master of words. He can convey his meaning in words which sing l

9、ike music, and which by their position and association can move men to tears. We should therefore learn to choose our words carefully and use them accurately, or they will make our speech silly and rude.6. The origin of language _.A. is reflected in sounds and lettersB. is handed down from generatio

10、n to generationC. dates back to the prehistoric periodD. is a problem not yet solved答案在第一段：“the origin of language is a mystery.”因此，语言的起源仍然是个迷，还没有得到解决。7. According to the passage, words are _.A. visual letters B. represented by soundsC. represented either by sounds or letters D. signs called letters

11、第一段谈到：“人类起初用某种声音进行交流， 后来又有了字母，字母结合起来可以代表声音，也可以写下来。因此，这些说出来的声音也好，用字母写出来的声音也好，被称为单词。”所以B是正确答案：单词即可以代表声音，也可以代表字母。8. The power of words lies in their _.A. beautyB. accuracyC. combinationsD. charmC细节题。答案在第二段的第一句话：“the power of words, then lies in their combination”语言的魅力在于他们的组合。9. The secret of a writers

12、success is the use of words that _.A. recall to us the glad and sad events of our pastB. are arranged in a creative wayC. are as beautiful as musicD. agree with certain literary style在第三段的第一句话：“Great writers are those who not only have great thoughts but also express these thoughts in words which ap

13、peal powerful to our minds and feelings.”因此作家的伟大在于他们擅长使用丰富的词汇，能使我们回想起过去的喜怒哀乐。B-D文章均没提到10. The author of the passage advises us _.A. to use words carefully and accuratelyB. not to use silly and rude wordsC. to become a slave of words D. to use emotional wordsA细节题。答案在文章的最后一句：“We should therefore learn

14、 to choose our words carefully and use them accurately, or they will make our speech silly and rude.”因此，文章建议我们用词要谨慎、准确。Passage 3Most people have had a dog or wanted one as their companion at some time in their lives. If you are thinking of buying a dog, however, you should first decide what sort of

15、companion you need and whether the dog is likely to be happy in the surroundings you can provide. Specialists advice is useful to help you choose the most suitable kind of dog.But in part the decision depends on common sense. Different dogs were originally developed to perform specific tasks. So, if

16、 you want a dog to protect you or your house, for example, you should choose the one that has the right size and characteristics. You must also be ready to devote a great deal of time to training the dog when it is young and give it the exercise it needs throughout its life, unless you live in the c

17、ountryside and can let it run freely. Dogs are demanding pets. Cats love the house and so are satisfactory with their place where there is secure, but a dog is loyal to its master and consequently wants him to show proof of his affection .The best time to buy a baby dog is when it is between 6 and 8

18、 weeks old so that it can transfer its love for its mother to its master. If baby dogs have not established a relationship with the human being until they are over three months old, their strong relationship will always be with dogs. They are likely to be too shy when they are brought out into the w

19、orld to become good pets.11. Which of the following is Not true according to the passage?A. You can always get help from the specialists.B. It is common sense that is the most important when choosing a dog.C. You should decide what kind of dog you want.D. Size and characteristics of the dogs should

20、be considered too.B细节题。文章中提到了买狗的时候先要决定买什么样的，狗的大小、特征也要考虑，而且专家的建议也非常重要，所以A，C，D都是正确的。关于“common sense”，是这样说的：“In part the decision depends on common sense.”所以选择狗的时候，common sense 并不是最重要的，而是部分因素。因此只有B不符合原文。12. What is mentioned as a consideration in buying a dog?A. The color of the dog.B. The price of the

21、 dog.C. Whether the dog will fit the environment.D. Whether the dog will get along with the other pets in the house.根据文章的内容，买狗的时候并没有提到要考虑狗的颜色、狗的价格，以及狗能否和家中的其他宠物很好的相处。但是提到了要考虑狗能否适应周围的环境。“whether the dog is likely to be happy in the surroundings you can provide.”13. Why does the writer say a dog is a

22、more demanding pet than a cat?A. It must be trained so that it wont bite.B. It demands more food and space.C. It needs more love and care.D. It must be looked after carefully.demanding：要求高的，费力的。作者认为狗是比猫费心的宠物，因为猫喜欢我们的房子，只要住的地方安全，它就会非常的满足。而狗则不同，你必需在它很小的时候花很多的精力去训练它，如果你不住在农村，没有机会让狗自由活动的话，你还必须给它这样的机会。而且

23、你最好在三个月以前就买回来，这样有利于和主人培养感情。可见狗是多么的费心。14. Why is it advised to buy a baby dog under three months old?A. Its easier to buy a baby dog under three months old.B. They are less likely to be shy with human beings.C. They are less likely to run away.D. Its easier for them to form a relationship with their

24、masters.D细节题。文章的最后：“If baby dogs have not established a relationship with the human being until they are over three month old, their strong relationship will always be with dogs.”所以要买三个月以下的狗，容易和它的主人建立感情。15. The word “affection” （line 11） means _.A. loveB. effectC. tieD. relationshipA 词汇题。affection：喜

25、爱，慈爱。Passage 4Movies are the most popular form of entertainment for millions of Americans. They go to the movies to escape their normal everyday existence and to experience a life more exciting than their own. They may choose to see a particular film because they like the actors or because they have heard the film has a good story. But the main reas