区域旅游业竞争中英文对照外文翻译文献Word文档格式.docx

区域旅游业竞争中英文对照外文翻译文献Word文档格式.docx

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EnhancethecompetitivenessoftheRegionalTourismStrategy

Abstract:

Thedevelopmentoftourismiscloselyrelatedtotouristresourcesandmarketingactivities.However,thegeographicalfeaturesoftouristresourcesandtouristmovementaccountfortheinteractionbetweentourismandgeographicalstructure.Thisleadstotheexistingasignficanttasktoresearchintothestrategiesofadvancingregionaltourismcompetitiveness.

Keywords:

regionaltourism;

competition;

influence

Inrecentyears,withtherestoftheworldcompetingtotourismasapillarindustryforthedevelopmentoflocalandregionalcompetitionamongthemoreobviousandin-depth.Howtobasetheirownreality,createcompetitiveadvantage,hasbecomeatoppriorityoftheregionaltourismdevelopment,butalsotravelinthenewroundofcompetitionoftherace.Onthecompetitivenessofregionaltourismcanenhancetheregionalcompetitionofthesenseofurgency,topromotediscoveryandunderstandingoftheregionalcompetitionintheirownstrengthsandweaknesses,andthenrapidresponse,positiveresponse,thelocalcompetitivenessthroughtheexpansionofChina'

stourismindustrytostrengthentheinternationalmarketcompetitivepower.

First,theregionaltourismcompetitivenessfactors

Theso-calledregionaltourismcompetitivenessreferstothevarioustouristregionsasawhole,initsownprocessofdevelopmentshowninthecompetitionfortourists,development,occupation,industry,tourismdevelopmentofthemarketandobtainthecapacityfactorandgrowthpotential.Regionaltourismcompetitivenessisnotthecompetitivenessofagivenarea,butbytheinteractionofmanyfactorsaffectingtheresults,butalsoapotentialtothecompetitivestrengthfromthecompetition,tocompetition,theresultsofthedynamicdevelopmentprocess.Competitiveoncemade,hasarousedextensiveconcernofscholarshomeandabroad.ThemostprominentofwhichisresearchprofessoratHarvardUniversity,thefamousexpertoncompetitivestrategyPorter,his"

nationaldiamondmap"

modelforindustrycompetitivenessstudyprovidesaneconomicparadigm.Inthisparadigmwhich,Portersummarizedthesixfactors:

（1）factorsofproduction,includingnaturalresources,humanresources,knowledgeresources,capitalresourcesandinfrastructure;

（2）demandconditions,themajorsourcemarketsthatthedemandstructureandthescaleofdemand;

（3）relatedandsupportingindustriesconditions;

（4）businessstrategy,structureandcompetition;

（5）governmentaction;

（6）opportunities.Forthetourismindustry,becauseofitscomprehensivefeaturesofitsdevelopment,determinetheimpactofcompetitivefactorsintheregionaltourismindustryisalsomultifaceted.Basedonthesefactorsaffectthecompetitivenessofthetourismindustry,thesize,canbedividedintoadecisivefactorinsupportingfactors,developmentalfactorsandsecurityfactors.Decisivefactorsincludetheconditionsofresources,tourismdemandconditions,thecompetitivenessoftourismenterprisesandtheregionalstatetourismimageoverseas.Thesefactorsconstitutethecoreofcompetitivenessofregionaltourism,butalsotoimprovethefuturecompetitivenessoftheregionaltourismindustrymustfocus.Factorssupportingthedevelopmentoftourismisnotsimplytoexist,buttheincreasethroughitsownperfectandcanbetterstimulateandpromotethecompetitivenessofregionaltourismenhancement.Suchfactorsincludeinfrastructure,relatedandsupportingindustryconditions,personnelquality,technologylevel.Regionaltourismdevelopmentfactoristheformationandsavingsbasedonthefuturecompetitiveness,mainlyreferringtotheregionaltourismresourcesdevelopmentandutilizationofcapacity,marketing,tourismenterprises,innovation,tourism,accesstocapitalandtheuseofcapacity,tourismindustry,optimization,adjustmentcapability.Protectivefactorsconstitutethedevelopmentofregionaltourismindustry,theexternalenvironment,topromoteandensurethesmoothdirectionoftourismdevelopmentalonghealthy.Suchfactorsincludethetourismenvironment,thegovernmentandotherdevelopmentopportunities.Affectthecompetitivenessoftheregionaltourismindustryisnotindependentofeachotherfourfactors,butanorganiccommunity.Decisivefactorincompetitivenessasaregionaltourisminthecorepartoftheirdevelopmentdirectlyaffectsthestrengthoftheoverallcompetitivenessoftheregion.Whenthesupportingfactorsformoreapproachandtilttothetourismindustry,thedevelopmentoffactorscanplayabetterrole.Thesupportingfactorsanddevelopmentalfactorsworkingtogether,canenhancethedecisivefactorsontheactualandpotentialtouristattraction,butalsotobettermeettheneedsofvisitorsandenhancevisitorsatisfactionprovideaguarantee.Factorscanprotectthedecisivefactor,supportingfactorsanddevelopmentalfactorsplaybettertocreateagoodatmosphere,contributedtotheseverity.

Second,toenhancethecompetitivenessofregionaltourismstrategychoice

CompetitiveloadingphasetheoryofPorterontheindustry,anotherimportantcontributiontocompetitiveness,accordingtothistheory,theformationofregionaltourismcompetitivenessgothroughfourstages,namely,factor-drivenstage,theinvestment-drivenstage,innovation-drivenstageandwealthdriverstage.Itischaracterizedbytwostages:

Inthefactor-drivenstage,theformationofcompetitivenessfromtherichresourcesoftheregionrequireregionalintegrationthroughtheresourcesfoundsuperiorresources,thentheresourceadvantageintocompetitiveadvantage.Investment-drivenstageoftheformationofthecompetitivenessoftheregionbenefitedfromgovernmentandbusinessandinvestmentwillingnessandabilitytothedevelopmentofadvancedproductionfactors.Formostofourregion,ontheonehandisrichintourismresources,accordingtodifferentlevelsofresources.Specificstrategychoicesareasfollows:

（A）strategicplanningofregionaltourismdevelopmentstrategy

Planningforthedevelopmentoftourisminaregioncrucialindeterminingthefuturedirectionoftheregionaltourismindustryandoverallprogramgoals.Regionaltourismdevelopmentstrategicplanningasacompetitiveregionaltourismproductdevelopmentisbasedonenhancingthecompetitivenessofregionaltourism,sustainabletourismdevelopmentasthegoaltoachieve,throughaspecificareaoftourismcompetitivestrengths,weaknesses,challenges,opportunitiesanalysis,choosetheappropriatelocaldevelopmentstrategy,andthenYangzhangbuduantoensurelong-termregionaltourism,sustainableandstabledevelopment.Withtraditionalplanningforregionaltourism,regionaltourismdevelopmentstrategicplanningamorecomprehensiveandtargetedtospecificimplementationonalotofflexibilitythere,andthereforemoresuitableinthecompetitiveenvironmentfortourismdevelopmentbytheguide.Regionaldevelopmentthroughregionaltourismstrategicplanning,caneffectivelyintegrateresourcestomaximizetheminingandupgradingcapacitydevelopmentandutilizationtoavoidunnecessarywastecausedbywrongdecisionssoastofurtherenhancethepotentialofregionaltourismcompetitiveness.

（B）government-ledstrategy

Tourismdevelopmentrequiresafavorableexternalenvironment,anyoneoftourismenterprisesandgroupscancreateandleadallDuindustrytocreatesuchanenvironment,whichrequiresthedevelopmentoftourismGovernmentLeadingStrategytobe.Asagovernmentdepartment,shouldplayanactiveandeffectivecoordinationoftheirowninitiativeandcapabilities,leadingtowardsagooddirectionforregionaltourismdevelopment.Theauthorbelievesthatthegovernmentdepartmentstoachievethefollowingthreeaspectsofitsleadingrole:

First,establishagoodmarketcompetition,improvethetourismmarketsystemandstrengthenthelawsandregulationsontourism,andcreateafairandreasonablecompetitioninorder;

thesecondistheestablishmentofaflexibleindustrialdevelopmentpoliciesandreasonableinvestments,increasedcapitalinvestmentinthetourismindustry,encourageandtravelagents;

thirdistostrengthenthecoordinationandguidingroleofthegovernment,weakeningregulatoryfunctionstothetourismindustryandenterprisemoredevelopmentspaceandoptions.

（C）ofthetourismproductdifferentiationstrategyseries

Tourismproductsiscarriedoutbasedtourismactivitiesandconditions.Enrichedandimprovedinallregionstravelthroughtheproductlinecanenhancetheoveralllevelofsupplycapacityandtoincreasetheintensityofthetouristsbuy.Intheinternationaltourismmarket,alargenumberofhomogeneousproductsfloodedconditions,andadheretodifferentproductlines,caneffectivelyavoidweakeningthehomogeneitybetweenregionsduetostrongcompetitionresultingproduct.Meanwhile,theneighboringregionthroughthedifferentiationbetweentheproductscanalsoachievetheeffectofYangchangbuduaninterestinregionalcooperationandwin-winsituation.Ofcourse,themoreimportantcharacteristicofdifferentiatedtourismproductsinthemarketmoreeasilyattracttouristsandstimulatethevisitorstobuy.Theformationofdifferentiatedtourismproductsshouldbebasedontheregion'

sresources,toidentifythetypeofresourcestheregiontobetheexclusive,in-depthscoopouttheculture,JinXingstartingpointforthedesignanddevelopment,fightingfirstbegantoenterthemarketcharacteristicsoftheformationofhighgradeYibrandcompetitiveness.Inaddition,toincreaseeffortstodevelopnewproducts,openedtheproductgrade,inthedesignofthecoreproducts,toproductsanda