商务写作Word文档格式.docx

商务写作Word文档格式.docx

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1.Tellwhereandhowyouhaveheardaboutthecompanywhichyouarewriting.

2.Introduceyourareaofbusiness,financialstanding,andthepotentialmarketatyourend.

3.Stateclearlywhatisneeded.

4.Stresstheimportanceofcompetitivepricesthatwillleadtosubstantialordersinthefuture.

5.Refertodiscountsandotherterms,suchasmethodofpaymentanddeliveryrequirement.

6.Concludesincerelywitharequestforanearlyreply.

case1

TheGermanEmbassyinBeijinghasrecommendedyouasoneofthelargestproducersofCassetteTapeRecorders;

wewishtoknowifyouhavereadystockforexport.

OurcompanyisoneofthelargestimporterstointroducethisitemtotheChinesemarketandhasretailoutletsthroughoutthiscountry.Wethereforefeelthatwewillbeabletomarketyourgoodswheretheywillcommandimmediatesales.WiththerisinglivingstandardoftheChinesepeople,thedemandforthisitemisgrowingrapidly.Ifyourpricesarecompetitive,substantialorderswillmorelikelyfollow.Wewouldalsoappreciateknowingifyoucouldgivediscountonsizeableorders.

Pleasesendusyourcataloguewithexportprice,termsofpaymentanddeliveryguarantee,togetherwithpossiblesamples.

Welookforwardtohearingfromyousoon.

Sincerelyyours

2.Firstinquiry:

reply

1.Expressyourappreciationoftheinquiry.

2.Refertoenclosureofaquotation,adiscount（ifany）

3.Refertodeliveryguaranteeandinviteanearlyorder.

4.Indicatetermsofpayment.

5.Concludeyourletterinapoliteway.

Case1:

replyto“first”inquiry

DearSir,

Wewerepleasedtoreceiveyourinquiryof15thMayforourCassetteTapeRecorders.

Theenclosedisourdetailedquotationwhichissubjecttoa5%discountonallordersover400pieces.Andacompletesetofsampleswassenttoyouyesterday.

Wearehappytoinformyouthatwecanguaranteedeliverywithinthreeweeksofreceiptofyourorder.Owingtotheheavydemandforthistime,however,wewouldaskyoutoorderwithoutdelay.

WeexpectpaymentagainstL/Catsight.

Youcanrelyonustogiveyourorderimmediateattention.

Sincerelyyours,

Case2:

firstinquiry:

WegotyournameandaddressfromtheFarEastTradeOfficeinCopenhagen,Denmark.

WearelookingforasupplierofSyntheticRubberwhocansupplyuswithatleast30,000kgeverymonth.

Ifyouareabletosupplyuswithaqualityrubberwhichcanbeusedtoproducerubbershoes,wewouldliketohearfromyou,sowesendyouasampleofthequalityweneed.

Wearelookingforwardtoyourreplysoon.

Sincerelyyours.

3.Routineinquiry:

lessdetailed&

fallintocategory

Lastyearweboughtfromyouaconsignmentofwristwatchesinstainlesssteelcases,andtheysoldwellhere.Doyoustillmakewatchesofthistype?

Ifso,pleaseletusknowthepricesforquantitiesofnotlessthan1000pcs.Deliverywithinsixweeksoforderwouldbehighlyappreciated.

Withmybestregards.

3.Routineinquiry:

Reply

WewerepleasedtoreceiveyourinquiryofSept16,andwelcomeyourrenewedbusiness.

Thepriceforthewatchesofthetypeyouneedisthesameasthatforthelasttransaction.BesidesthistypewecanalsoofferCertinaandTitonifromstock.Forquantitiesofnotlessthan1000pcs,ourpricesCIFXiamenareUS$25and30perpiecerespectively,subjecttoatradediscountof5%.

Icanassureyouofdeliverybeforethetimereferredtoinyourlastletter.

Wearelookingforwardtoyourpromptorder.

Regards

4.Tabulatedinquiries

●Ifyoumustaskanumberofquestions,theuseofanumberedlistofquestionsisstronglyrecommended.

Canyousupplyraincoatsfromstock?

Weareconsideringpurchasingacertainquantityandwouldappreciateanswerstothefollowingquestions:

1.Areyourraincoatssuitableforwarmclimates?

2.Whatmaterialisused?

Isitlight?

3.Isthematerialspeciallytreatedtopreventexcessivecondensationontheinsidesurface?

4.HaveyouevermarketedyourraincoatsinAfrica?

Dotheysellwellthere?

Welookforwardtoyourpromptreply.

YoursSincerely

5.RoutineRequest

MayIhaveacopyofyourbicyclecatalogue?

Beforeweplacealargeorder,we’dliketohaveatrialsale.Willyoupleasesendus,ontwentydays’approval,aselectionofmen’s,women’sandchildren’sbicycles?

Thoseunsoldwillbereturnedtoyouatourexpense.

6.GrantingRequests

Thanksyouforyourletterof23rdMay.Asrequested,wehaveenclosedthelatestpricelistofour“Forever”Brandbicycle.

Pleasewriteifyouneedfurtherinformation.

Yoursfaithfully

7.Refusingrequest:

WehavereceivedyourletterofOct,askingustomakeadonationtothefundforrefugees.

It’simpossibleforustodoso,sincewehavecontributedtoomuch,whichhasalreadyexhaustedourbudgetedfundsforthisyear.Sowesimplycannotconsideradditionaldonations.Perhapswewilltakeyourrequestintoconsiderationnextyear.

Wearesorrytodisappointyouandhopeyouunderstandourposition.

Sincerelyyours

7.Refusingrequest:

case2

Thankyouverymuchforwritingus,andweappreciateyourworthyeffortstobuildupafundforrefugees.Wewishyousuccess.

“Loveandhelpothers”isourguidingprinciple.Thatiswhywearealwayswillingtohelpthosewhoneedhelp.Asarule,therefore,webudgetalargeamountatthebeginningofearlyyeartobedistributedamongworthycauses.Sinceourbudgetedamountforthisyearhasalreadybeenallocated,thebestwecandoistoincludeyourrequestinnextyear’sbudget.

Wewishyouthebestofluckinyoureffortstohelptheneedyrefugees.

Withourwarmestregards,

8.UsefulExpression:

Opening

1.Yournamewasgivenby……andwewishtoinquirewhether……

2.Pleaseinform（advise）usonwhattermsyoucansupply……

3.Welearnfrom……thatyouaremanufacturersof……andshouldliketoknowwhetheryoucansupply……fromstock.

4.Abusinessfriendshasadvisedustogetintouchwithyouconcerning……

5.Weareinthemarketfor……andshouldbegladifyouwouldsendusyourcatalogue（pricelist,etc）.

6.Wehaveseenyouradvertisementin……andshallbegratefulifyouwillquoteyourpricesFOB……for…..

7.Youarerecommendedby…..Asareliablefirmpreparedtosupply……wewouldappreciateinformationaboutyourrangeofproducts.

aboutyourself,market&

Price

1.Wehavebeenin（product）wholesalingbusinessin（place）formanyyears.

2.Wespecializeinsupplyingdepartmentstoresin（place）,andthisassuredsalesoutletenablesustodisposeoffairylargequantities.

3.Weareimporting…particularly...fordistributionthroughoutthiscountry.

4.Thereisasteadydemandherefor…ofhighqualityandalthoughsalesarenotparticularlyhigh,goodpricesareobtained.

5.Aswehaveanextensiveconnection/alargedistributioninthisline,wehopetohaveyourmostfavorableterms.

6.Ifyourgoodsareuptosampleandthepricesareattractive,theyshouldsellreadilyinthismarket/theyshouldfindareadysalehere/wemayplaceconsiderableorderswithyou/sustainableorderswillfollow.

8.Usefulexpression:

endings

1.Weexpectyourearlyreply.

2.Wehopewemayhearfromyouverysoon.

3.Welookforwardtohearingfromyouwithinthenextfewdays.

4.Asthematterisurgentweshouldappreciateanearlyreply.

5.Wewillappreciatereceivingthisinformationassoonaspossible.

6.Thanksyouforyouranticipatedcooperation.

7.Yourcooperationwillbetruly/greatly/highlyappreciated.

Exercise:

1.根据以下内容写一封inquiry

主题：

我们从远东贸易办事处得知贵公司的大名，并对贵公司的产品有兴趣。

说明：

我们是日本最大的橡胶鞋的进口商，本公司有100个业务员，也有很好的销售渠道，和买主关系良好。

因此请传真最好的报价单，注明不同量的价钱折扣给我们。

结论：

谢谢你们的协助并等候您的回音。

2.Writeareplytopreviousinquiry

Exercises2：

Writeaninquirywiththefollowingcontents

●主题：

●说明：

我们是日本最大的橡胶鞋的进口商，本公司有100个业务，也有很好的销售渠道，和买主关系良好。

●结论：

●WeknowyournamefromtheFarEastTradeOfficeandareinterestedinyourproducts.

●WearethelargestimporterofrubbershoesinJapan.Wehave100salesandverygoodsaleschannels,withgoodrelationshipwithbuyers.So,pleasefaxusyourbestquotationshowingthepricescale.

●HereweconfirmthereceiptofyourinquiryonSept25,andmanythanksforyourinterestsinourproducts.

●Ourquotationisenclosedforyourreference,aswellasthelatestcatalogue,withdiscountsfordifferentquantities.

●Shouldyouhaveanyfurtherquestion,pleasecontactuswithouthesitation.We’llbeofyourserviceanytime.

●We’relookingforwardtosettingupalong-termbusinessrelationshipwithyou.

●Rise&

raise

●Thefaiththatyouwanttocooperatewithustouchustotheheart.

●Wecan’tacceptyourorderthatallowyou10%discount.

●I’mregrettotellyouthat…

●We’res