高考英语阅读理解抓分训练67及答案Word文档格式.docx
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glessupper-class,ascientificstudyoftheQueen’sChristmasbroadcastshadfound.ResearchershavestudiedeachofhermessagestotheCommonwealthcountriessince1952tofindoutthechangeinherpronunciationfromthenobleUpperReceivedtotheStandardReceived.
JonathanHarrington,aprofessoratGermany’sUniversityofMunich,wantedtodiscoverwhetheraccent(口音)changersrecordedoverthepasthalfcenturywouldtakeplacewithinoneperson.“AsfarasIkno
w,therejustisnobodyelseforwhomthereisthissortofbroadcastrecords,”hesaid.
Hesaidthenoblewayofpronouncingvowels(元音)hadgraduallylostgroundasthenobleupper-classaccentoverthepastyears.“Heraccentsoundsslightlylessnoblethanitdid50yearsago.Butthesearevery,verysmallandslowchangesthatwedon’tnoticefromyeartoyear.”
“Wemaybeabletorelateittochangesinthesocialclasses,”hetoldTheDailyTelegraph,aBritishnewspaper.“In1952shewouldhavebeenheardsaying‘thetmeninthebleckhet’.Nowitwouldbe‘thatmanintheblackhat’.And‘hame’ratherthan‘home’.Inthe1950sshewouldhavebeen‘lorst’,butbythe1970s‘lost’.”
TheQueen’sbroadcastisapersonalmessagetotheCommonwealthcountries.EachChristmas,the10-minutebroadcastisputonTVat3pminBritainasmanyfamiliesarerecoveringfromtheirtraditionalturkeylunch.(传统火鸡午餐).
Theresultswerepublished(发表)intheJournalofPhonetics.
46.TheQueen’sbroadcastswerechosenforthestudymainlybecause______.
A.shehasbeenQueenformanyyears
B.shehasalessupper-classaccentnow
C.herspeechesarefamiliartomanypeople
D.herspeecheshavebeenrecordedfor50years
47.WhichofthefollowingisanexampleofalessnobleaccentinEnglish?
A.“duaty”
B.“citee”
C.“hame”
D.“lorst”
48.WemayinferfromthetextthattheJournalofPhoneticsisamagazineon_________.
A.speechsounds
B.Christmascustoms
C.TVbroadcasting
D.personalmessages
49.Whatisthetextmainlyabout?
A.Therelationshipbetweenaccentsandsocialclasses.
B.TheQueen’sChristmasspeechesonTV.
C.Thechangesinaperson’saccent.
D.Therecentdevelopmento
ftheEnglis
hlanguage.
参考答案------46-5—49、DBAC
(2011·
浙江卷,C)
Inthemoreandmorecompetitiveserviceindustry,itisnolongerenoughtopromisecustomersatisfaction.Today,customer“delight”iswhatcommpainesaretryingtoachieveinordertokeepandincreasemarketshare.
Itisacceptedinthemarketingindustry,andconfirmedbyanumberofresearches,thatcustomersreceivinggoodservicewillpromotebusinessbytellingupto12otherpeople;
thosetreatedbadlywilltelltheirtalesofwoetoupto20people.Interestingly,80percentofpeoplewhofeeltheircomplaintsarehandledfairlywillstayloyal.
NewchallengesforcustomercarehavecomewhenpeoplecanobtaingoodsandservicesthroughtelephonecallscentersandtheInternet.Forexample,manycompaniesnowhavetoinvest(投资)alotofmoneyininformationtechnologyandstafftraininginordertocopewiththe“phone_rage”—causedbydelaysinansweringcall,beingcutoffinmidconversationorleftwaitingforlongperiods.
“Manypeopledonotliketalkingtomachines,”saysDr,Storey,SeniorlecturerinMarketingatCityUniversityBusinessSchool.“Banks,forexample,encouragestaffatcallcenterstousecustomerdatatoestablishinstantandgoodrelationshipwiththem.Theaimistomakethecustomerfeeltheyknowyouandthatyoucantrustthem—thesortofcomfortablefeelingspeoplehaveduringfacetofacechatswiththeirlocalbranchmanager.”
Recommendedwaysofcreatingcustomerdelightinclude:
underpromisingandoverdelivering(sayingthatarepairwillbecarriedoutwithinfivehours,butgettingitdonewithintwo)replacingafaultyproductimmediately;
throwinginagiftvoucher(购物礼券)asanunexpected“thankyou”toregularcustomers;
andalwaysreturningcalls,evenwhentheyarecomplaints.
Aimingforcustomerdelightisallverywell,butifservicesdonotreachthehighlevelpromised,disappointmentorworsewillbetheresult.Thiscanbeeasedbyofferinganapologyandanexplanationofwhytheservicedidnotmeetusualstandardswithempathy(forexample,“Iknowhowyoumustfeel”),andpossiblesolutions(replacement,compensationorwhateverfairnesssuggestsbestmeetsthecase).
Airlinesfacesomeofthetoughestchallengesovercustomercare.Fiercecompetitionhasconvincedthemthatdelightingpassengersisanimportantmarketingtool,whilethereisgreatpotentialforcustomerangeroverdelayscausedbyweather,unclaimedluggageandtechnicalproblems.
ForBritishAirwaysstaff,awinningtelephonestylei