1990考研英语Reading Comprehension PartAWord文档格式.docx

1990考研英语Reading Comprehension PartAWord文档格式.docx

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Readthefollowingfourtexts.AnswerthequestionsaftereachtextbychoosingA,B,CorD.MarkyouranswersonANSWERSHEET1.（40points）

　　Text1

　　Inthe2006filmversionofTheDevilWearsPrada,MirandaPriestly,playedbyMerylStreep,scoldherunattractiveassistantforimaginingthathighfashiondoesn’taffecther.Priestlyexplainshowthedeepbluecoloroftheassistant’ssweaterdescendedovertheyearsfromfashionshowstodepartmentstoresandtothebargainbininwhichthepoorgirldoubtlessfoundhergarment.

　　Thistop-downconceptionofthefashionbusinesscouldn’tbemoreoutofdateoratoddswithfeverishworlddescribedinOverdressed,ElizabethCline’sthree-yearindictmentof“fastfashion”.Inthelastdecadesorso,advancesintechnologyhaveallowedmass-marketlabelssuchasZara,H&

M,andUniqlotoreacttotrendsmorequicklyandanticipatedemandmoreprecisely.Quckierturnroundsmeanlesswastedinventory,morefrequentreleases,andmoreprofit.Thoselabelsencouragestyle-consciousconsumerstoseeclothesasdisposal——meanttolastonlyawashortwo,althoughtheydon’tadvertisethat——andtorenewtheirwardrobeeveryfewweeks.Byofferingon-trenditemsatdirt-cheapprices,Clineargues,thesebrandshavehijackedfashioncycles,shakingallindustrylongaccustomedtoaseasonalpace.

　　Thevictimsofthisrevolution,ofcourse,arenotlimitedtodesigners.ForH&

Mtooffera5.95knitminiskirtinallits2300-plusstoresaroundtheworld,itmustrelyonlow-wage,overseaslabor,orderinvolumesthatstrainnaturalresources,andusemassiveamountofharmfulchemicals.

　　Overdressedisthefashionworld’sanswertoconsumeractivistbestsellerslikeMichaelPollan’sTheOmnivore’sDilemma.Mass-producedclothing,likefastfood,fillsahungerandneed,yetisnon-durable,andwasteful,”Clineargues,Americans,shefinds,buyroughly20billiongarmentsayear——about64itemsperperson——andnomatterhowmuchtheygiveaway,thisexcessleadstowaste.

TowardstheendofOverdressed,Clineintroducedherideal,aBrooklynwomannamedSKB,who,since2008hasmakeallofherownclothes——andbeautifully.ButasClineisthefirsttonote,ittookBeaumontdecadestoperfecthercraft;

herexample,can’tbeknockedoff.

　　Thoughseveralfast-fashioncompanieshavemadeeffortstocurbtheirimpactonlaborandtheenvironment——includingH&

M,withitsgreenConsciousCollectionLine——Clinebelieveslasting-changecanonlybeeffectedbythecustomer.Sheexhibitstheidealismcommontomanyadvocatesofsustainability,beitinfoodorinenergy.Vanityisaconstant;

peoplewillonlystartshoppingmoresustainablywhentheycan’taffordtoit.

　　21.Priestlycriticizesherassistantforher

　　[A]poorbargainingskill.

　　[B]insensitivitytofashion.

　　[C]obsessionwithhighfashion.

　　[D]lackofimagination.

　　22.AccordingtoCline,mass-maketlabelsurgeconsumersto

　　[A]combatunnecessarywaste.

　　[B]shutoutthefeverishfashionworld.

　　[C]resisttheinfluenceofadvertisements.

　　[D]shopfortheirgarmentsmorefrequently.

　　23.Theword“indictment”（Line3,Para.2）isclosestinmeaningto

　　[A]accusation.

　　[B]enthusiasm.

　　[C]indifference.

　　[D]tolerance.

　　24.Whichofthefollowingcanbeinferredfromthelaseparagraph?

　　[A]Vanityhasmoreoftenbeenfoundinidealists.

　　[B]Thefast-fashionindustryignoressustainability.

　　[C]Peoplearemoreinterestedinunaffordablegarments.

　　[D]Pricingisvitaltoenvironment-friendlypurchasing.

　　25.Whatisthesubjectofthetext?

　　[A]Satireonanextravagantlifestyle.

　　[B]Challengetoahigh-fashionmyth.

　　[C]Criticismofthefast-fashionindustry.

　　[D]Exposureofamass-marketsecret.

　　Text2

　　Anoldsayinghasitthathalfofalladvertisingbudgetsarewasted-thetroubleis,nooneknowswhichhalf.Intheinternetage,atleastintheory,thisfractioncanbemuchreduced.Bywatchingwhatpeoplesearchfor,clickonandsayonline,companiescanaim“behavioural”adsatthosemostlikelytobuy.

　　Inthepastcoupleofweeksaquarrelhasillustratedthevaluetoadvertisersofsuchfine-grainedinformation:

Shouldadvertisersassumethatpeoplearehappytobetrackedandsentbehaviouralads?

Orshouldtheyhaveexplicitpermission?

InDecember2010America'

sFederalTradeCornmission（FTC）proposedaddinga"

donottrack"

（DNT）optiontointernetbrowsers,sothatuserscouldtelladwertisersthattheydidnotwanttobefollowed.Microsoft'

sInternetExplorerandApple'

sSafaribothofferDNT;

Google'

sChromeisduetodosothisyear.InFebruarytheFTCandDigltalAdwertisingAlliance（DAA）agreedthattheindustrywouldgetcrackingonrespongingtoDNTrequests.

　　OnMay31stMicrosoftSet