沃尔玛内外部环境优劣势战略分析英文版Word文档格式.docx

沃尔玛内外部环境优劣势战略分析英文版Word文档格式.docx

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Questions:

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UNIVERSITYOFTASMANIA

TAKE-HOMEEXAMINATION

Semester5,2011

BMA302StrategicManagement（SOU）

Examiner:

DrDallasHanson

TimeAllowed:

TWO

（2）days

Instructions:

ThisexamisinONE

（1）section.

Itisacompulsorycasestudy.StudentsmustreadthecasestudyandanswertheONE

（1）question.

Thisexaminationcontributes60%towardsyourassessmentinthisunit.

ThefinishedexammustbesubmittedonhardcopybyMonday12thbyBeijingtime.AmyocopyshouldALSObelodged.

ENVIRONMENTALANALYSIS

Introduction

Wal-Martisatycooninretailingindustrywithtotally6782storesscatteredin13countriessuchasAmerica,Mexico,Canada,China,Japan,andBrazil,ect.Corporationlaunchthepositioninlowpriceasthecatchword:

tosavepeoplemoneysotheycanlivebetter.Inordertoimprovethelivesofeverydaypeoplebymakingeverydaythingmoreaffordable,Wal-Marthighlightscostefficientsupplychainandeconomiesofscaletoachievelowestcostandproductivity.

ThemissionofWal-Martistoofferaffordablecommoditiestothegeneralpublicandupdateinformationsysteminsupplychain.Inthreesegments,companycontinuetosetdifferentiationstrategyandsuperiorservicetoappealcustomers.Nevertheless,companywouldstressstaffconcerninhealthcareandpayment.Invision,Wal-Marthasaloftyaspirationinglobalexpansionandanotherlevelofpublicity.

External

Generalenvironment

Demographic

Anagingpopulationrepresentanupwardtrendastheglobalpopulationsizeisgettingbigger.InUS,itisestimatedthatthenumberofthoseaged65andupwillboostto86.7millionby2050.Thewonderfullifeofresidentsindevelopednationbringsaboutlongerexpectancyandlowerbabyrates.SincecrowdsofforeignimmigrantpourinAmericanlabourmarket,ethnicandgenderdiversityincreasinglyapparentinUSwheretheproportionofwhites’workforceseemsdescendandfemalelabourovertheageof16hasincreased.Astoincomedistribution,thereexistsgulfbetweenrichandpoorresultingfromreturnstoeducation.

Economic

Owningtothefinancialcrisisin2008,worldtradewashithardanditfellinpessimisticmarketenvironment.Furthermore,theGDPgrowthinlotsofnationsisslowingdown,whichposesathreattotheretailingindustry.Themajorityoftheretailersfacingthecommonsalesdifficultpositionwereatstakeinretailingbusiness.

Political

AccordingtoCalifornialabourlaw,itiscompulsoryforenterprisetoprovidemealandresttoemployee.Second,itappearstogreatconcentrationondiscriminationagainstwomeninpromotion,pay,training,andjobassignments.

Socio-cultural

Thegovernmentsinmanydevelopedcountriesstressonhealthcare,anti-monopolytrade,theenvironmentalconservation,discrimination,reasonableworkerpayandgeneralanti-corporatesentiment.Anyactionbreakingantitrustlawsandhandlinghazardouswastetoreducethecostoftreatmentwouldbepunished.Additionally,thediversificationingenderandculturewouldrestructuretheinternationaldivisionofmanpower.

Technological

Inordertoachievecost-efficiencyandtrackingrealtimeinformationen-route,RFIDhasbeenwidelyutilizedinoptimizingtheretailingsupplychain.Anotherburgeoningapplicationisinternetbywhichincreasinglypeoplearoundworldcouldabsorbfreshnewsandmakepurchasewithoutboundaries.Electroniccommercewouldleadtoanewroundofexplosioninretailingmarket.

Global

Inlinewithglobalisationtrend,tradebarrierscontinuetocomedown.Thedevelopmentofinformationtechnologyappearsimmensepotentialthatexpandmarketandofferexcellentlabour,capital,goodsandservice.Simultaneously,bilateralandmultilateralfreetradeagreementsarecontinuingtoshapemarkets.

Industryenvironment

Theretailingindustryoperatesasasuperstoreofflineandonline,whichofferingwidevarietygoodsandservicetothepublicatareasonableprice.Thousandsofmerchandisesinretailingrangeoverelectronics,dailynecessaries,food,andhealthcareandsoon.ItisamatureindustrywheremanycompetingretailersfightformoremarketsharesuchasTarget,CostcoandKroger.

Threatofnewentrants

Inspiteoflowswitchingcostforcustomertobuymerchandisefromnewentrantsinretailingindustry,existingretailershaveestablishedenormouseconomyofscaleandstrongdistributionchanneltorealisefirms’flexibilityandefficiency.Forthosenewentrantswithoutprofoundresourceandcapital,itisimpossibletoentrythisareaandhaveaplace.

Bargainingpowerofsuppliers

Thebargainingpowerofsuppliersseemsquiteweakduetoretailingsupplierandmanufacturersfeatureslargequantitywithsimilargoods,lowswitchingcostsandmultifarioussubstituteproducts.Aboveall,thesesuppliershavetom