沃尔玛内外部环境优劣势战略分析英文版Word文档格式.docx

1、 32Questions: 1UNIVERSITY OF TASMANIATAKE-HOME EXAMINATIONSemester 5, 2011BMA302 Strategic Management （SOU）Examiner: Dr Dallas HansonTime Allowed: TWO （2） daysInstructions:This exam is in ONE （1） section.It is a compulsory case study. Students must read the case study and answer the ONE （1） question

2、.This examination contributes 60% towards your assessment in this unit.The finished exam must be submitted on hardcopy by Monday 12th by Beijing time. A myo copy should ALSO be lodged. ENVIRONMENTAL ANALYSISIntroductionWal-Mart is a tycoon in retailing industry with totally 6782 stores scattered in

3、13 countries such as America, Mexico, Canada, China, Japan, and Brazil, ect. Corporation launch the position in low price as the catchword: to save people money so they can live better. In order to improve the lives of everyday people by making everyday thing more affordable, Wal-Mart highlights cos

4、t efficient supply chain and economies of scale to achieve lowest cost and productivity.The mission of Wal-Mart is to offer affordable commodities to the general public and update information system in supply chain. In three segments, company continue to set differentiation strategy and superior ser

5、vice to appeal customers. Nevertheless, company would stress staff concern in healthcare and payment. In vision, Wal-Mart has a lofty aspiration in global expansion and another level of publicity.ExternalGeneral environmentDemographicAn aging population represent an upward trend as the global popula

6、tion size is getting bigger. In US, it is estimated that the number of those aged 65 and up will boost to 86.7 million by 2050. The wonderful life of residents in developed nation brings about longer expectancy and lower baby rates. Since crowds of foreign immigrant pour in American labour market, e

7、thnic and gender diversity increasingly apparent in US where the proportion of whites workforce seems descend and female labour over the age of 16 has increased. As to income distribution, there exists gulf between rich and poor resulting from returns to education. EconomicOwning to the financial cr

8、isis in 2008, world trade was hit hard and it fell in pessimistic market environment. Furthermore, the GDP growth in lots of nations is slowing down, which poses a threat to the retailing industry. The majority of the retailers facing the common sales difficult position were at stake in retailing bu

9、siness. PoliticalAccording to California labour law, it is compulsory for enterprise to provide meal and rest to employee. Second, it appears to great concentration on discrimination against women in promotion, pay, training, and job assignments. Socio-culturalThe governments in many developed count

10、ries stress on health care, anti-monopoly trade, the environmental conservation, discrimination, reasonable worker pay and general anti-corporate sentiment. Any action breaking antitrust laws and handling hazardous waste to reduce the cost of treatment would be punished. Additionally, the diversific

11、ation in gender and culture would restructure the international division of manpower. TechnologicalIn order to achieve cost-efficiency and tracking real time information en-route, RFID has been widely utilized in optimizing the retailing supply chain. Another burgeoning application is internet by wh

12、ich increasingly people around world could absorb fresh news and make purchase without boundaries. Electronic commerce would lead to a new round of explosion in retailing market. Global In line with globalisation trend, trade barriers continue to come down. The development of information technology

13、appears immense potential that expand market and offer excellent labour, capital, goods and service. Simultaneously, bilateral and multilateral free trade agreements are continuing to shape markets. Industry environmentThe retailing industry operates as a superstore offline and online, which offerin

14、g wide variety goods and service to the public at a reasonable price. Thousands of merchandises in retailing range over electronics, daily necessaries, food, and healthcare and so on. It is a mature industry where many competing retailers fight for more market share such as Target, Costco and Kroger

15、. Threat of new entrantsIn spite of low switching cost for customer to buy merchandise from new entrants in retailing industry, existing retailers have established enormous economy of scale and strong distribution channel to realise firms flexibility and efficiency. For those new entrants without pr

16、ofound resource and capital, it is impossible to entry this area and have a place. Bargaining power of suppliersThe bargaining power of suppliers seems quite weak due to retailing supplier and manufacturers features large quantity with similar goods, low switching costs and multifarious substitute products. Above all, these suppliers have to m