EC课本题库版ec08tifch16Word下载.docx

EC课本题库版ec08tifch16Word下载.docx

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Answer:

FalseDifficulty:

EasyPageReference:

728

AACSB:

Useofinformationtechnology

2.

Onlinebusinessesmaybepureplaycompaniesorclick-and-mortarcompaniesthataddonlineprojects,suchase-procurementorsellingonline,asadditionalmarketingchannels.

TrueDifficulty:

3.

TocreatesuccessfulentrepreneurialventuresinEC,Maiersuggeststhatstartingsmallwithmanyfoundersisthebestoption.

729

4.

Thefirststepiscreatinganewcompanyistoidentifyaconsumerorbusinessneedinthemarketplaceandaninnovationtoaddressthatneed.

MediumPageReference:

5.

Manygoodideasandrealisticinitiativeshavefailedbecauseofpoorexecutionduetothelackofsufficientbusinessskillsbytheownersorprincipalsofthebusiness.

730

6.

Asageneralguideline,althoughvirtuallyanythingisavailableforsaleontheInternet,thedegreeofsalessuccessissomewhatdependentonthetypeofitemorservicebeingofferedforsaleandhowitcanbedelivered.

731

Reflectivethinking

7.

Mediumandlargebusinesses,orthoseseekingexternalfunding,musthaveaninformalbusinessplan.

8.

Theprimaryreasonanentrepreneurwritesabusinessplanistoacquirefundingfromabank,anangelinvestor,aventurecapitalist,orthefinancialmarkets.

732

9.

Someentrepreneurmaysimplyinvestpersonalfundsfromsavings,personallinesofcredit,orahousemortgagesincethesesourcesof“bootstrapfunding”aretypicallyenough.

10.

Whentheentrepreneur’spersonalfundsareinsufficient,theentrepreneurwillgotofriends,

familymembers,ortofinancialinstitutions.

11.

Animportantsourceoffinancialsupportordirectfunding,forpre-VCfirmsisanincubator.

12.

Venturecapitaliststendtoinvestincompaniesthathaveidentifiedwhatseemstobeanoutstandingbusinessopportunity,havetakensomeactiontomaketheopportunityhappen,suchaswrittenanewsoftwareapplicationorsecuredapatent,andneedaninfusionoffundsandmanagementexpertisetoexpandandlaunchthebusiness.

733

13.

Thereisaseriousdownsideforstart-upbusinessesthatacquireventurecapitalbecausetheylosecontroloverthebusiness.

734

14.

Oncethecompanyiswellknownandsuccessful,itcangotoastockexchangetoraisemoneyviaaninitialpublicofferorIPO.

15.

Organizationaltransformationisacomprehensiveconceptthatimpliesnotonlyamajorchange,butalsoasharpbreakfromthepast.

736

16.

Businessprocessmanagement（BPM）systemsmonitortheexecutionofthebusinessprocessessothatmanagerscananalyzeandchangeprocessesinresponsetodata,ratherthanonjustahunch.

736

17.

Transforminganexistingbusinesstoane-businessmeansamanagermustchangebusinessprocesses,butnotthewaypeopleworkorcommunicate.

738

18.

AninformationalWebsiteprovidesopportunitiesforthecustomersandthebusinesstocommunicateandshareinformation.

19.

Selectingadomainnameisanimportantmarketingandbrandingconsiderationforabusinessbecauseitwillbethebusiness’sonlineaddressandcreateanidentityforthebusiness.

743

20.

Up-to-the-minutedynamiccontentiswhatattractsnewandreturningcustomers（“eyeballs”）andmakesthemstaylonger（“stickiness”）,whichbuildscustomerloyalty.

744

Useofinf