大学生创业创意创新大赛获奖模板精品文档Word文件下载.docx

大学生创业创意创新大赛获奖模板精品文档Word文件下载.docx

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作品名称：

交换空间

团队名称:

小智慧也有大作为

指导老师：

王钊王东屏

团队成员：

郑千旭、赵琪、周洋宇、常磊、王庆

第一章市场分析

1.1项目背景```````````````````````````````````````````````````````````````````````````````````````````````````````````````````3

1.1.1旅游业发展前景`````````````````````````````````````````````````````````````````````````````````````````````````3

1.1.2旅游业政策````````````````````````````````````````````````````````````````````````````````````````````````````````3

1.1.3互联网+`````````````````````````````````````````````````````````````````````````````````````````````````````````````3

1.1.4市场趋势和机会`````````````````````````````````````````````````````````````````````````````````````````````````4

1.2 

旅游行业SWOT分析``````````````````````````````````````````````````````````````````````````````````````````````````4

1.3目标用户分析```````````````````````````````````````````````````````````````````````````````````````````````````````````4

1.3.1消费人群定位````````````````````````````````````````````````````````````````````````````````````````````````````4

1.3.2目标人群特点```````````````````````````````````````````````````````````````````````````````````````````````````4

1.4行业竞争对手```````````````````````````````````````````````````````````````````````````````````````````````````````````5

1.4.1最直接的竞争对手``````````````````````````````````````````````````````````````````````````````````````````````5

1.4.2间接的竞争对手`````````````````````````````````````````````````````````````````````````````````````````````````5

1.4.3竞争优势```````````````````````````````````````````````````````````````````````````````````````````````````````````5

第二章运营方案

2.1公司理念````````````````````````````````````````````````````````````````````````````````````````````````````6

2.2公司目标````````````````````````````````````````````````````````````````````````````````````````````````````6

2.3发展战略````````````````````````````````````````````````````````````````````````````````````````````````````6

2.3.1整合用户服务与社区服务````````````````````````````````````````````````````````````````````````6

2.3.2提供渠道、重视借助外力、整合资源`````````````````````````````````````````````````````````6

2.4业务与赢利模式```````````````````````````````````````````````````````````````````````````````````````````6

2.4.1业务体系`````````````````````````````````````````````````````````````````````````````````````````````7

2.4.2业务详述`````````````````````````````````````````````````````````````````````````````````````````````7

2.4.3业务发展规划```````````````````````````````````````````````````````````````````````````````````````7

2.4.4盈利模式`````````````````````````````````````````````````````````````````````````````````````````````8

第三章财务可行性分析`

3.1投入资金```````````````````````````````````````````````````````````````````````````````````````````````````````````````````8

3.2市场调查与全面预算`````````````````````````````````````````````````````````````````````````````````````````````````8

3.2.1未来五年服务收入预测``````````````````````````````````````````````````````````````````````````````````````8

3.2.2服务成本```````````````````````````````````````````````````````````````````````````````````````````````````````````9

3.2.3未来五年利润预算`````````````````````````````````````````````````````````````````````````````````````````````9

3.2.4有关成本的预算````````````````````````````````````````````````````````````````````````````````````````````````9

3.3利润、损益平衡分析````````````````````````````````````````````````````````````````````````````````````````````````10

3.3.1盈亏平衡分析``````````````````````````````````````````````````````````````````````````````````````````````````10

3.4相关长期投资决策评价指标`````````````````````````````````````````````````````````````````````````````````````10

3.4.1投资回收期``````````````````````````````````````````````````````````````````````````````````````````````````````11

3.4.2净现值`````````````````````````````````````````````````````````````````````````````````````````````````````````````11

3.5财务评价结论```````````````````````````````````````````````````````````````````````````````````````````````````````````12

第四章风险分析与解决方案

4.1政策风险````````````````````````````````````````````````````````````````````````````````````````````````````````````````12

4.1.1风险详述````````````````````````````````````````````````````````````````````````````````````````````````````````12

4.1.2应对措施````````````````````````````````````````````````````````````````````````````````````````````````````````12

4.2市场风险````````````````````````````````````````````````````````````````````````````````````````````````````````````````12

4.2.1风险详述````````````````````````````````````````````````````````````````````````````````````````````````````````12

4.2.2应对措施````````````````````````````````````````````````````````````````````````````````````````````````````````13

4.3技术风险````````````````````````````````````````````````````````````````````````````````````````````````````````````````13

4.3.1风险详述`````````````