中美博客的传播现状及差异成因探究Word格式.docx

中美博客的传播现状及差异成因探究Word格式.docx

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英语

班　　级：

M11英语I班学　号：

1121129011

提交日期：

2015年5月10日答辩日期：

2015年5月20日

AStudyontheCurrentSituationandtheCausesoftheDifferenceoftheBlogCommunicationbetweenChinaandAmerica

_______________________________________________________________________________

ABachelor’sThesis

Presentedto

TheSchoolofForeignLanguages

JinlingInstituteofTechnology

InPartialFulfillment

OftheRequirementsforthe

BachelorofArtsDegree

by

DingYunYun

May20,2015

Contents

Abstracti

摘要ii

1.Introduction1

1.1TheBackgroundofBlogResearch1

1.2TheBlogContent2

1.3PurposeoftheResearch2

1.4StructureoftheThesis3

2.TheDifferentDevelopmentCoursesofBloginAmericaandChina4

2.1TheDevelopmentCourseofAmerica'

sBlog4

2.1.1ToolRevolution4

2.1.2PoliticalBlogsLeadtheMainstream4

2.2TheDevelopmentCourseofChina'

sBlog5

2.2.1TheFirstAttemptofTechnicalExperts5

2.2.2SexBlogGuidingConceptPopularization6

2.2.3TheIncreasingUsersandDiversifiedServices6

3.TheComparisonofBlogbetweenAmericaandChina7

3.1ThePathofBlogDevelopment7

3.2TheImpactofBlog7

3.3TheBloggers'

Characteristics8

3.3.1AgeComposition8

3.3.2EconomicIncome8

3.3.3TheDegreeofEducation8

3.4ComparisonoftheBlogHomePageandtheBlogCircles9

3.4.1BlogHomePage9

3.4.2BlogCircles9

4.CausesoftheBlogCommunicationDifferencesbetweenAmericaandChina10

4.1StructureoftheBlogGroups10

4.2TheDifferentPoliticalSystemsandMediaManagementSystems10

4.3TheDegreeofOpennessofthePublicInformation11

5.TheFutureandDirectionofChina'

sBlog12

5.1TheMainObstaclesinBlogCommunicationDevelopment12

5.1.1MalpracticesofBlogandMarketing12

5.1.2TheCompetitionbetweenBlogandTraditionalMedia12

5.1.3BlogInfringement—CitizenCallfortheConvention13

5.2TheFutureofChina'

sBlog13

5.2.1FromthePerspectiveofOnlineMusic13

5.2.2BlogCommercialization—TheCornerstoneofBlogtoSurvive14

5.3HowtoRegulateBlogMarket14

5.3.1LegalBinding14

5.3.2MoralEducation14

6.Conclusion15

Bibliography16

Acknowledgment17

Abstract

Whatisablog?

Everyonemayhaveadifferentanswer.Inthepast,themainaudiencesaretechnicalstaff.Nowadays,youngandelderlypeopleallcancreatetheirownpersonalhomepages,toshareowninterestsandlifewithothers.EspeciallyinChinaandtheUSA,thetwolargesteconomiesintheworld,thebloghasgraduallyentereditsheyday.Astheblog'

ssponsornation,thedevelopmentoftheAmericanblogdirectlyinfluencesthedevelopmentofChineseblog,however,becauseoftheconditionsoftwodifferentsystemsandcultures,thedifferentdevelopmenttrendsofthemwillexistinaperiodoflongtime.

WithaccesstoalargenumberofChineseandEnglishinformationanddocumentation,thisthesisplanstoresearchthecourseofdevelopmentofbloginChinaandtheUnitedStates.ThenthepaperwillanalyzethedifferentpathsofdevelopmentandmakeacomparisonofblogcommunicationsituationinChinaandAmerica,andexplorethereasonsofdifferencesfrommultipleperspectives.Basedonthedataofsomecurrentpopularblogs,theauthorwillalsotouchupontheseveralproblemsexistinginblogcommunication,andwillputforwardsuggestionsonhowtostandardizetheblogcommunicationfromtheangleofmoralandlegalpoints.

Keywords:

blogprocess;

currentblogsituationofChinaandtheUSA;

blogcommunicationdifferences;

blogdevelopmentprospects

摘要

博客是什么？

每个人都可能有不同的回答。

过去，博客主要的受众是技术人员，现如今，从青少年到老年人都可以创建自己的个人主页，将自己生活点滴分享给众人。

尤其在中美这两个世界最大经济体下，博客已逐渐进入全盛时期。

美国作为博客的起源地，它的发展直接影响中国博客的发展，但是基于两国不同的制度和文化背景，两者在走向上的差异将在相当一段时间内长期存在。

通过查阅大量中英文相关资料和文献，结合自己的思考，本文计划通过研究博客在中美两国的发展历程，然后分析两者发展的路径差异，比较中美博客传播现状，从多方面探究形成差异的原因。

从当前的热门博客中分析博客传播存在的几个问题，提出如何从道德和法律的角度规范博客传播的建议。

关键词：

博客历程；

中美博客现状；

博客传播差异；

博客发展前景

1.Introduction

1.1TheBackgroundofBlogResearch

In1997,thevocabularyofweblogwascreatedbyJohnBargerinJanuary17.In1998,MattDrudgeusedhisfirstpersonalhomepagetodetonatethe"

Lewinskyincident"

andthisincidenthassetoffawaveofagreatdisturbance.In2003,logsaboutWaronIraqmadeBlogreallycomeintotheworldandbegantopopup,thenbecameoneofthemostimportantmodesofnetworkcommunicationafterE-mail,BBS,andICQ.In2002,thebloghasbeguntodevelopwitharapidspeedinChina,butmanyInternetusersstillknewlittleaboutblog.The"

MuZimei"

incidentin2004madepeopleknowtheblog,andbegantheextensiveuseofblog.Subsequently,themajordomesticportalwebsites,suchasSina,Sohu,weretojoin