管理学英文文献介绍PPT推荐.ppt

管理学英文文献介绍PPT推荐.ppt

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Environmentallyfriendlyexportbusinessstrategy:

@#@Itsdeterminantsandeffectsoncompetitiveadvantageandperformance1Introduction2Previousresearch6Conclusionsandimplication5Resultsanddiscussioncontents4Studymethod3Conceptualmodelandhypotheses1Introduction2341Thereasonswhythistopicisequallyimportantinaninternationalbusinesscontext:

@#@lforeigngovernmentslindustrializedcountriesldifferentiatefromrivalfirmslcommunicationandsocialnetworkmediaOurstudyhelpsfillthesevoidsintheliteraturebyconceptualizingandtestingamodelofdeterminantsofanenvironmentallyfriendlyexportbusinessstrategyanditsresultingeffectsoncompetitiveadvantageandperformanceinforeignmarketsonlyafewstudieshaveexploredtheroleofecologicalfactorsininfluencingbusinessstrategyformulationandimplementation.Byprovidinganswerstothesequestions,weaimtocontributetotheinternationalbusinessliteratureinfiveways2PreviousresearchFivemajorstreamsofresearchareconnectedwiththisstrategicapproachtogreenissues,which,intheabsenceofworkconductedattheinternationalbusinesslevel,aremainlyderivedfromdomesticstudies.externalfactorsthatnecessitatetheadoptionofenvironmentallyfriendlystrategies,internaldeterminantsofgreenstrategyenvironmentalcorporatestrategytheachievementofenvironmentallydrivencompetitiveadvantagesperformanceimplicationsofenvironmentalpractices3ConceptualmodelandhypothesesH1.HighpublicconcernaboutecologicalissuesintheforeignmarketH2.HighcompetitiveintensityintheforeignmarketInternaldeterminantsH3.TopmanagementsensitivitytogreenissuesH4.TheexistenceofagreencultureintheorganizationCompetitiveadvantageH5acreatesaproductdifferentiationadvantageH5bcreatesacostleadershipadvantageCompetitiveadvantageandexportperformanceH6.TheachievementofaproductdifferentiationadvantageH7.TheachievementofacostleadershipadvantageResearchhypothesesHypothesesExternaldeterminants4StudymethodDesignedthequestionnaireandusedaseven-pointLikertscale,Greecein2011Arandomsampleof1000Remaining523firms233questionnaireswerereturned（44.5%responserate）Constructoperationalizationwasbasedonestablishedscalesfromtheliterature5ResultsanddiscussionStucturalequationmodellMeasuremodellStucturalmodel1BCDx1x2x3x4Ax5x6x7x8x9x10x11x12x13x14x15x16x17E22334455ForeignenvironmentalpublicconcernForeigncompeteitivetntensityTopmanagementgreensensitivityOrganizationalgreencultureEnvironmentallyfriendlyexportbusinessstrategyExportproductdifferentiationcompetitiveadvantageExportcostleadershipcompetitiveadvantageExportmarketperformanceExportfinancialperformanceForeignenvironmentalpublicconcernEPC4ThecustomersintheforeignmarketexpectourcompanytobeenvironmentallysensitiveEPC1ThepublicintheforeignmarketexpressesitsconcernsfordamagingtheenvironmentEPC2Thecustomersintheforeignmarketincreasinglydemandeco-friendlyproductsEPC3ThepublicintheforeignmarketexpressesmoreconcernforissuesotherthanenvironmentalSeven-pointLikertscaleTestsofhypotheses6ConclusionsuHighpublicconcernaboutecologicalissuesandhighcompetitiveintensityintheforeignmarkethasapositiveeffectontheadoptionofanenvironmentallyfriendlybusinessstrategybytheexportingfirm.uTopmanagementsensitivitytogreenissuesandtheexistenceofagreencultureintheorganizationhasapositiveeffectontheexportingfirmsadoptionofanenvironmentallyfriendlybusinessstrategy.uTheadoptionofanenvironmentallyfriendlyexportbusinessstrategycreatesaproductdifferentiationadvantagewhilehaveoneffectontheachievementofacostleadershipadvantageforthefirmintheforeignmarket.uTheachievementofaproductdifferentiationadvantagebasedonanenvironmentallyfriendlyexportbusinessstrategyimprovesthefirms（a）exportmarketperformanceand（b）exportfinancialperformance.uTheachievementofacostleadershipadvantagebasedonanenvironmentallyfriendlyexportbusinessstrategyhaveoneffectontheachievementoffirms（a）exportmarketperformanceand（b）exportfinancialperformance.ControleffectsFirmsizeForeignmarketdestinationTechnologyintensityProducttypeExportexperienceTheadoptionofanTheadoptionofanTheadoptionofanenvironmentallyenvironmentallyenvironmentallyfriendlyexportfriendlyexportfriendlyexportbusinessstrategybusinessstrategybusinessstrategy谢谢