英语商业案例分析写作优质PPT.ppt

英语商业案例分析写作优质PPT.ppt

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TheCase-StudyMethodCase-StudyThecasestudiesrequireanapproachthatisdifferentfromnormalhomeworkassignments.Eachcasecanhavemorethanonerightanswerdependingonhowtheproblemisdefinedandwhichassumptionsaremade.Infact,yourteachermaybemoreinterestedintheanalysisandprocessyouusedtoarriveatthedecisionthaninitsabsolutecorrectness.Case-StudyInsomecases,thecasewriter（s）haveprovidedquestionstoguideyouranalysis;@#@inothercasesitisuptoyou,thecaseanalyst,todecidewhichquestionsarerelevantindefiningtheproblem.Thistooisbydesign.Inanactualsituationyouwillhavetodecidewhichquestionstoask,andcertainlynoonewillgiveyoualistofmultiple-choiceanswers.Thisiswhyitissuggestedthatyounotlimityouranalysistothequestionsattheendofacase.FirstSecondThirdTheSevenStepsofProblemAnalysisCaseStudyFrameworkAwell-writtenreportwouldcontaintheseelementsMainContent1.Readthecasethoroughly.Tounderstandfullywhatishappeninginacase,itisnecessarytoreadthecasecarefullyandthoroughly.Youmaywanttoreadthecaseratherquicklythefirsttimetogetanoverviewoftheindustry,thecompany,thepeople,andthesituation.Readthecaseagainmoreslowly,makingnotesasyougo.2.Definethecentralissue.Manycaseswillinvolveseveralissuesorproblems.Identifythemostimportantproblemsandseparatethemfromthemoretrivialissues.Afteridentifyingwhatappearstobeamajorunderlyingissue,examinerelatedproblemsinthefunctionalareas（forexample,marketing,finance,personnel,andsoon）.Functionalareaproblemsmayhelpyouidentifydeep-rootedproblemsthataretheresponsibilityoftopmanagement.TheSevenStepsofProblemAnalysisUsinganorganizedseven-stepsapproachinanalyzingacasewillmaketheentireprocesseasierandcanincreaseyourlearningbenefits.3.Definethefirmsgoals.Inconsistenciesbetweenafirmsgoalsanditsperformancemayfurtherhighlighttheproblemsdiscoveredinstep2.Attheveryleast,identifyingthefirmsgoalswillprovideaguidefortheremaininganalysis.4.Identifytheconstraintstotheproblem.Theconstraintsmaylimitthesolutionsavailabletothefirm.Typicalconstraintsincludelimitedfinances,lackofadditionalproductioncapacity,personnellimitations,strongcompetitors,relationshipswithsuppliersandcustomers,andsoon.Constraintshavetobeconsideredwhensuggestingasolution.TheSevenStepsofProblemAnalysis5.Identifyalltherelevantalternatives.Thelistshouldalltherelevantalternativesthatcouldsolvetheproblem（s）thatwereidentifiedinstep2.Useyourcreativityincomingupwithalternativesolutions.Evenwhensolutionsaresuggestedinthecase,youmaybeabletosuggestbettersolutions.6.Selectthebestalternative.Evaluateeachalternativeinlightoftheavailableinformation.Ifyouhavecarefullytakentheproceedingfivesteps,agoodsolutiontothecaseshouldbeapparent.Resistthetemptationtojumptothisstepearlyinthecaseanalysis.Youwillprobablymissimportantfacts,misunderstandtheproblem,orskipwhatmaybethebestalternativesolution.Youwillalsoneedtoexplainthelogicyouusedtochooseonealternativeandrejecttheothers.TheSevenStepsofProblemAnalysis7.Developanimplementationplan.Thefinalstepintheanalysisistodevelopaplanforeffectiveimplementationofyourdecision.Lackofanimplementationplanevenforaverygooddecisioncanleadtodisasterforafirmandforyou.Dontoverlookthisstep.Yourteacherwillsurelyaskyouorsomeoneintheclasstoexplainhowtoimplementthedecision.TheSevenStepsofProblemAnalysisThefollowingguidelineswillhelpyouwriteaneffectivecaseanalysis.Inbusinesscommunicationsashortreportisusuallyconsideredbetterthanalongreport.Thisdoesnotmeanthatinyourreportyoucanskipkeypoints,butratherthatyoustaterelevantpointsclearlyandconcisely.Donotincludetrivialmatters.Thehighqualityofyouranalysisorthebrillianceofyourinsightswilldoyoulittlegoodifyoursolutionisnotexpressedclearly.Theteacherismorelikelytoacceptyoursolutionevenifheorshedoesnotagreewithit,ifyouareabletoidentifytheissues,explaintheanalysisandlogicthatledyoutochooseaparticularalternative,andlayoutagoodplanforimplementingthedecision.CaseStudyFrameworkAwell-writtenreportwouldcontainthefollowingelements:

@#@1.Titlepage-includingreasonsandpurpose.2.Executivesummary-oftheproblem,theissuesandtherecommendations.Thisisaconciselywrittenstatement,lessthanonepage,placedatthefrontofthereport.Itbrieflysummarizesthemajorpointsofthecaseandyoursolution.Itshoulddescribethemajorissue,theproposedsolution,andthelogicsupportingthesolution.Awell-writtenreportwouldcontainthefollowingelements:

@#@3.Introduction-totheproblemsandpurposes-andincludi