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毕业设计（论文）说明书DomesticationandForeignizationinAdvertisement

Translation

系名社会科学与外国语系

专业科技英语

年级06级

姓名封阳阳

指导教师李建东

年月日

一、原始依据（包括设计或论文的工作基础,研究条件,应用环境，工作目的。

）

Atpresent,theworldhasbecomeahighlyconnectedandopenworld,thecooperationandthecommunicationamongdifferentcountriesismorefrequentthanever,andthetraditionalculturalpatternhasbeenimproved.Inordertoselloutmoreproductsintheworldmarket,themostpowerfulwayisadvertising,sothetranslationofadsbecomesessential.Domesticationandforeignizationarethetwomainwaysofadstranslation.Domesticationfocusontheeffectiveness,lessstrangewordsexitsinthetranslation,foreignizationfocusontheoriginalculture.Theappropriateuseofdomesticationandforeignizationcanbringalotofbenefitstothemerchantsandthecustomers.

二、参考文献

[1]Venuti,L.Thetranslator’sinvisibility–Ahistoryoftranslation（M）LondonandNewYork:

Routledge,1995.

[2]NewmarkAtextbookoftranslation（M）London:

PrenticeHallInternational（UK）Ltd1988.

[3]Mueller,Barbara.InternationalAdvertisingCommunicatingAcrossCultures.DaLian:

NortheastFinancialUniversityPress,1998.

[4]刘金侠.归化与异化理论在商业广告翻译中的应用与解析.全国中文核心期刊.1998

[5]三友李静.广告翻译中的文化转换.中国科技翻译.1997.

[6]蒋磊.英语文化差异与广告的语用翻译.中国翻译.2002.

[7]凌征华.英汉广告差异及其翻译.全国中文核心期刊.2003.

[8]林琳,单小艳.文化因素在广告翻译中的体现.全国中文核心期刊.1996.

[9]贾文波.文本类型的翻译策略导向.上海科技翻译.1996

[10]曹顺发.谈广告用语的翻译.涪陵师专学报.2002.

[11]冯焕红.浅谈中英语言与文化差异对广告翻译的影响.中国校外教育.2004.

[12]邓建辉.广告翻译中的文化因素.全国中文核心期刊.2003.

[13]王雪松.广告翻译中的跨文化因素.全国中文核心期刊.2001.

三、设计（研究）内容和要求

Contentofstudies

Atpresent,theworldeconomyinslowrecoveryphase,stillfacesmanyuncertainties.Everycountryshouldundertaketopromotetheworldeconomicgrowth.Eachcountryisresponsibletoeliminatetradebarriers,andjointlypromotesustainedworldeconomicrecoveryanddevelopment.Inordertogainmoremarketshareandprofits,everycountryispositivelypromotingtheirgoodsacrosstheworld.Consequently,adstranslationisanessentialapproachfortheinternationalcommunicationofeconomyandculture.

Asasocialculture,advertisementspossessbrightnationalfeatures.Becausedifferentcountry

hasitsdistincthistory,custom,cultureandvalues,itissignificanttomaketheconsumersaroundtheworldclearofthenationalcultureandideologycontainedintheadvertisement.

Intheprocessofadstranslation,domesticationmeansbringtheforeigncultureclosertothereaderinthetargetculture,andtranslatetheforeignwordsbylocalwayssoastomakethetextrecognizableandfamiliar.Theultimategoaloftheadvertisementistostimulatethecustomersandinspirethemintoabuyingimpulse.Inordertomakethecustomerofthetargetlanguageandthesourcelanguagegetthesameeffect,theappropriateapplicationofdomesticationisnecessary,anditwillmaketheadvertisementmoreeffective,raiseempathyamongthecustomers.Lastly,theultimateaimofthemanufacturewillbereached.

Globalizationhaspromotedtheinternationalcommunicationandcombinationinculture.Intheprocessofadstranslation,foreignizationmeansmakingthetargetlanguagereadertravelabroadandseethedifferences.Foreignizationdesignatesthetypeoftranslationinwhichatargettext“deliberatelybreakstargetconventionsbyretainingsomethingoftheforeignnessofthe“original”（Shuttleworth…Cowie,1997:

59）.Thedomesticationofadstranslationispopularwiththemostyoungsters,whoareopen-mindedandcourageoustoexperiencethenewthings,andsensitivetothefashion.Itcansatisfytheneedsoftheyoungsterstocontactwiththeouterworld.Atthesametime,

theyoungstersarepartoftheconsumerswithlargestvigor,whichcanrealizethemanufacture?

saimofwinningprofits.What?

smore,theforeignizationwillhelppromotingeachcountry?

scultureacrosstheworld,andincreasingthenationalreputationintheworld.

Domesticationandforeignizationinadstranslationhavegreatimpactsonthepromotionofthecommodityintheinternationalmarket.

Requirements:

Asanindispensablepartofundergraduateeducation,thewritingofthesisplaysanimportantroleindevelopingthestudents?

abilitytocomprehensivelyapplylearntknowledgeandskillstopracticaluse.AccordingtotheDocumentofTianjinUniversityRen?

aiCollegeissuedin2009ontherequirementsofundergraduates?

thesis,studentsshouldsticktothefollowingrequirements:

1.Thethesismustbebasedonthestudent?

sownideas.Plagiarizingisnotallowed.

2.Thethesisshouldstrictlyconformtotheformatsetbytheuniversity.

3.Thelengthofthethesisis5000-7000words.

篇二：

Domesticationandforeignization

Domesticationandforeignizationarestrategiesintran