产业组织与分析课程2PPT课件下载推荐.pptx

产业组织与分析课程2PPT课件下载推荐.pptx

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MichaelPorteradaptedbyCheriSpeierDeficitsoftheFiveForcesNeglectssocietaltrendsNeglectsnewregulationNeglectsmacro-economicperspectiveNeglectsorganizationalidiosyncraciesNeglectstechnologicalissuesNeglectsthepeoplesideofanindustryConclusion:

TheIndustryStructurePerspectiveSaysthatSuccessfulStrategiesShould:

Minimizebuyerpower（e.g.,buildcustomerloyalty）Offsetsupplierpower（e.g.,alternativesource（s）Avoidexcessiverivalry（e.g.,attackemergingvsentrenchedsegments）Raisebarrierstoentry（e.g.,makepreemptiveinvestments）Reducethethreatofsubstitution（e.g.,incorporatetheirbenefits）2.IndustryStructuresContinuumofIndustryStructuresFragmentedFragmentedManyfirms,Manyfirms,nodominantnodominantfirmfirmFewfirms,Fewfirms,shareddominanceshareddominance（oligopoly,duopoly）（oligopoly,duopoly）ConsolidatedConsolidatedOnefirmoroneOnefirmoronedominantfirmdominantfirm（monopoly）（monopoly）Source:

CharlieCookConcentrationEntryandExitBarriersProductDifferentiationInformationPerfectCompetitionManyfirmsNobarriersHomogeneousProductPerfectInformationflowOligopolyDuopolyMonopolyAfewfirms2firmsOnefirmSignificantbarriersHighbarriersPotentialforproductdifferentiationImperfectavailabilityofinformationTheSpectrumofIndustryStructuresSource:

Grant;

GSBTechnologyCenter3.MarketStructures:

BCGsStrategicEnvironmentsMatrixSmallBigSIZEOFADVANTAGEManyFewSOURCESOFADVANTAGEFRAGMENTEDSPECIALIZATIONapparel,housebuildingpharmaceuticals,luxurycarsjewelryretailing,sawmillschocolateconfectionerySTALEMATEVOLUMEbasicchemicals,volumejetengines,foodsupermarketsgradepaper,motorcycles,standardwholesalebankingmicroprocessorsSource:

BCG,GSBTechnologyCenterBCGsAnalysisoftheStrategicCharacteristicsofSpecializationBusinesseshighlowENVIRONMENTALVARIABILITYABILITYTOSYSTEMATIZElowhighCREATIVEEXPERIMENTALfashion,toiletries,magazinesgeneralpublishingfoodproductsPERCEPTIVEANALYTICALhightechluxurycars,confectionerypapertowelsSource:

BCG,GSBTechnologyCenter4.StrategicGroupsWithinIndustriesTheconceptofstrategicgroupsWithinanindustry,acompetitorgroupingusingsimilarstrategiesthatdifferfromotherindustrygroups.ImplicationsofstrategicgroupsTheclosestindustrycompetitorsarethoseinthegroup.Thevariousindustrygroupsaredifferentiallyandcompetitivelyadvantagedandpositioned.Mobilitybarriersinhibitthemovementofcompetitorsfromonestrategicgrouptoanother.Source:

CharlieCookTheConceptofStrategicGroupsSource:

Heene2002StrategicGroupExample:

PharmaceuticalSource:

CharlieCookStrategicGroupFramework（axesandbubbledimensionmayvary）SimpleStrategicGroupExamples:

FashionIndustryStrategicGroup:

ComputerResellers5.GartnerMagicQuadrantTheGartnerMagicQuadrant（MQ）isthebrandnameforaseriesofmarketresearchreportspublishedbyGartnerInc.,aUS-basedresearchandadvisoryfirm.AccordingtoGartner,theMagicQuadrantaimstoprovideaqualitativeanalysisintoamarketanditsdirection,maturityandparticipants.Theiranalysesareconductedforseveralspecifictechnologyindustriesandareupdatedevery12years.PositioningTechnologyPlayersWithinaSpecificMarketWhoarethecompetingplayersinthemajortechnologymarkets?

Howaretheypositionedtohelpyouoverthelonghaul?

GartnerMagicQuadrantsareaculminationofresearchinaspecificmarket,givingyouawide-angleviewoftherelativepositionsofthemarketscompetitors.Byapplyingagraphicaltreatmentandauniformsetofevaluationcriteria,aGartnerMagicQuadrantquicklyhelpsyoudigesthowwelltechnologyprovidersareexecutingagainsttheirstatedvision.GartnerGroupMagicQuadrantsHowDoMagicQuadrantsWork?

MagicQuadrantsprovideagraphicalcompetitivepositioningoffourtypesoftechnologyproviders,wheremarketgrowthishighandproviderdifferentiationisdistinct:

Leadersexecutewellagainsttheircurrentvisionandarewellpositionedfortomorrow.Visionariesunderstandwherethemarketisgoingorhaveavisionforchangingmarketrules,butdonotyetexecutewell.NichePlayersfocussuccessfullyonasmallsegment,orareunfocusedanddonotout-innovateoroutperformothers.Challengersexecutewelltodayormaydominatealargesegment,butdonotdemonstrateanunderstandingofmarketdirection.LargeSmallDiversifiedGartnerGigaIDCTowerDurlacherForresterJupiterMMXNielsenGfKFraunhoferLinkCapGeminiErnst&

YoungMetaComputerwireOvumDatamonitorYankeeGroupBurtonButlerAberdeenZonaHurwitzSeyboldITLabDelphiKPMGDieboldPricewaterhouseCoopersAccentureITAnalystIndustry:

GartnerCompetitorsSpecializedBERLECONRESEARCHTheRadicatiGroupFrost&

SullivanSemaGroupDeloitte&

ToucheTe