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2.①toinform,whichreferstoconveyingthevastamountofinformationneededtoday-to-dayoperationsofthebusiness;
②toinfluence,whichmeansthatmessagesincludedinabusinesslettershouldalsoinfluencethereader’sattitudesandfunctions.
2.Writing
principles
of
business
letter
(7C原则)
:
①
Courtesy
礼貌②
Consideration体谅
③
Completeness
完整
④
Clarity
清楚
⑤
Conciseness
简洁⑥Concreteness
具体
⑦
Correctness
正确
Unit3Inquiries(询盘)
3.Generallyspeaking,inquiriesfallintotwocategories:
aGeneralInquiryandaSpecificInquiry.
InaGeneralInquiry(一般询价),theimportermayaskonlyforcatalogues,pricelists,samples,samplebooks,orquotations,etc.,inordertogetageneralideaofthebusinessscopeoftheexporter.
InaSpecificInquiry(具体询价),theimporterpointsoutwhatproductsheneedsandasksforaquotationoranofferforthisitem.
Unit4Offers&Quotations(报盘和报价)
4.Intheinternationalbusiness,offerscanbedividedintotwokinds:
(注意实盘和虚盘的区别)
5.Afirmoffer(实盘)—Afirmofferisadefinitepromisetosellgoodsatthestatedprices,usuallywithinastatedperiodoftime.
Anon-firmoffer(虚盘)—Unlikeafirmoffer,anon-firmofferisnotbindinguponthesellers.Inotherwords,anon-firmoffercanbewithdrawnorchangedbythesellers.
Definitionoffirmoffers:
Firmoffersaremadewhenthesellerspromisetosellgoodsatastatedpriceandwithinastatedperiodoftime.
Definitionofnon-firmoffers:
Non-firmoffersareofferswithreservationclause.
Unit7Counter-offers(还盘)
6.Definitionofacounter-offer:
Acounter-offerisvirtuallyapartialrejectionoftheoriginaloffer.Italsomeansacounterproposalputforwardbythebuyer.
Unit8Placing&
ConfirminganOrder(订单及确认订单)
7.Anordershouldatleastcontainthefollowingpoints:
8.1.descriptionofthegoods,suchasspecification,size,quantity,qualityandarticlenumber(ifany);
9.2.prices(unitpricesaswellastotalprices);
10.3.termsofpayment;
11.4.modeofpacking;
12.5.timeoftransportation,portofdestinationandtimeofshipmentetc..
13.Unit12UrgingEstablishmentofL/C(催开信用证)
14.WhenshallL/Cbeopened:
15.Itistheusualpracticethattheletterofcreditistobeopenedandtoreachthesellers30daysaheadofshipment.
Unit14Shipment(装运)
16.Threepartiesinvolvedinthemovementofthegoods:
theconsigner(发货人)—whosendsthegoods;
thecarrier(承运人)—whocarriesthem;
theconsignee(收货人)—whoreceivesthematthedestination.
17.Ashippingadviceusuallycontainsthefollowingpoints:
thedateandnumberofbilloflading(B/L,提单)
thedateandnumberofthecontract
thenamesofcommoditiesandtheirqualityandvalue
thenameofthecarryingvessel
thenameoftheshippingport/loadingport(装货港)
theestimatedtimeofdeparture(EDT,预定起航日期)
thenameofthedestinationport(目的港)
theestimatedtimeofarrival(ETA,预定到港日期)
alistoftherelevantshippingdocuments(货运单据)
thanksforpatronage
Unit15Packing&
ShippingMarks(包装和唛头)
18.Factorswhichinfluencethenatureofpacking:
19.valueofthegoods
20.natureofthetransit
21.natureofthecargo
22.compliancewithcustomers’orstatutoryrequirements
23.resalevalueofpackingmaterials,generalfragilityof
24.cargo
25.variationintemperatureduringthecourseofthe
26.transit
27.easeofhandlingandstowage
28.insuranceacceptanceconditions
29.costofpacking
30.Twoformsofpacking:
31.largepacking/outerpacking,i.e.packingfortransportation
32.smallpacking/innerpacking,i.e.packagingorsalespacking
选择题:
1.AnexportercannotreceivepaymentuntilthegoodsonconsignmentDsometimeinthefuture.
A.haveofferedforsaleB.arriveatdestinationC.arequotedD.havebeensold
2.WehavemadeDthatwewouldacceptD/Aat60days'
sightforthisorder.
A.clearB.itisclearC.thatclearD.itclear
3.Canorderforonehundredpiecesormoreweallowaspecialdiscountof5%forpaymentbyL/C.
A.AtB.InC.OnD.From
4.WefindyourtermsCandnowsendyouourorderfor2setsofgenerators.
A.satisfiedB.satisfactionC.satisfactoryD.ofsatisfaction
5.WehaveDat30days'
sightforthecontractedvalue.
A.writtentoyouB.calledonyouC.senttoyoubyairmailD.drawnonyou
6.WeregretBtoacceptyourtermsofpaymentandthereforehavetoreturntheordertoyou.
A.cannotB.beingunableC.notableD.notbeable
7.WewillconsiderByourtermsofpayment.
A.acceptB.acceptingC.acceptedD.toaccept
8.WearenowAyourorderofJune19.
A.inreceiptofB.uponreceiptofC.onreceiptofD.inreceptionof
9.Wearepleasedtoinformyouthatwecansu