中西方商务礼仪论文Word文档格式.docx
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中西方商务礼仪差异论文(英文)abstractBusinessetiquette,abehaviorscience,isthenormsinthebusinessactivities,,whichplaysanimportantroleinthebusinesscommunication.understandingchineseandwesternetiquetteandtheirdistinctionsisofgreatimportanceinpromotinginternationalbusinessexchanges.withthechangingrolechinaplayedintheinternationalexchanges,wecommunicateandcooperatefrequentlywithforeigners.itisthenotablepositionthatmakesushaveamorenormativeandcourteouscriteriaintheinternationalbusinesscommunication,especiallyinthebusinessactivitieswithwesterners.Thisthesis,fromtheinternationalbusinessetiquette,laysemphasisonthecomparisonbetweenchineseandwesternbusinessprotocol,itmainlydescribedthegeneraldefinitionofbusinessetiquette,characteristicsofbusinessetiquette,embodimentinbusinessinteractions,influencingfactors(culturalfactors)ofchineseandwesternetiquetteandtherelevantsolutionsofthedifferences.Thethesisletuscomprehendandreceivedifferentstagesofchineseandwesternbusinessetiquette,“recognition—understanding—comprehension”,throughlotsofexamples,aimingtohelpustoapplythesetheoriesintopractice.Theconsequenceofthisstudyshowsthatinordertoavoidthemisunderstandingsinbusinessactivities,especiallyininternationalbusinessexchanges,notonlyshouldweknowsomebasicbusinessnorms,butalsoweneedtounderstandthedistinctionsofbusinessetiquettemainlycausedbydifferentculturesprofoundly.Keywords:
businessetiquettenormbusinessexchange摘要商务礼仪是商务活动中的行为规范,它是一门行为科学,在商务交往中扮演着重要的角色,了解中西方的礼仪及其差异对促进国际间商务交往的顺利进行有着举足轻重的作用。
随着中国在国际交往的角色发生改变,中国的对外交流和合作日益频繁,国际地位越来越明显,国际间的交往,尤其是和西方国家的商务交往就更应该规范化、礼仪化;
本文从国际间商务礼仪入手,对中国和西方的商务礼仪的异同点予以概述和比较,主要论述了商务礼仪的有关概念、中西方商务礼仪的主要特征、中西方礼仪在商务活动中的不同体现、影响中西方商务礼仪的主要因素(文化因素)及相关的解决办法。
用大量的实例来反映礼仪差异,让读者从“初步认知——初步了解——了解”各个不同阶段对中西方商务礼仪进行理解和接受,并将它用于实践。
研究结果表明,为了避免商务活动中,尤其在国际商务交往中的误解,除了了解一些基本的商务规范,更需要深层次地了解由不同文化间产生地商务礼仪差异。
关键词:
商务礼仪规范商务交往comparisonbetweenchineseandwesternbusinessetiquette1.introductionBusinessetiquetteisacodeofconduct,whichembodiesmutualrespectintheday-to-daybusinessactivities.itisalsothenormsforpeoplewhoisengagedincommercialactivitiesandbusinesscommunications,inotherwords,howtomasterbasicbusinessactivities,soyoucanmeettherequirementsforbusiness;
howtomakeyourselffamiliarwiththenormsanddiscloseyourdignifieddemeanor;
howtoavoidtheembarrassingquestionsyouencountered:
suchasdresswrong,diningataloss;
howtoeliminateasmallmatter,whichwillhavetheunexpectednegativeimagetotheindividualsorcompanies.onlyhaveyouknowsomeknowledgeofchineseandEnglishetiquette,alltheseproblemscanbeeasilysolved.Thereforebusinessetiquettehelpstocreategoodpersonalimageandcorporateimage.Businessetiquetteiscoordinationandcommunicationfunctionswithcohesionemotionalrole.withthedevelopmentofsociety,thebusinessrelationsaregettingwiderandwider,inavarietyofbusinesscontactsgraduallyformedacodeofconductandguidelines,guidanceonbusinessconductthemselvesinsociety,andasacodeofsociety,coordinatinghumanrelationsandhumanandsocialrelations,sothatpeoplearefriendlytoeachother,respecttheother&
#39;
spremise,compliancewiththeprotocolnorms,inaccordancewiththeprotocolnormsrestrainitself,itiseasyforpeopletohaveinterpersonalcommunication.Therefore,emotionalpoolplaystotherole,andestablishmutualrespect,mutualtrust,friendshipandcooperationrelations,what?
smore,itwillhelpthedevelopmentofvariousundertakings.Businessetiquetteisabehaviorscience,andshouldbetrainedseriouslyandsystemically.duetogeographicalandhistoricalbackground,variouskindsofdifferencesoccursbetweenthesystems,butthedesiretoreflecttheaspirationsisthesame,andtoabidebythenormsandcodesofconductisconsistent.Businessetiquetteismadeupofsignificantlymoreimportantthingsthanjustknowingwhichforktouseatlunchwithaclient.Unfortunately,intheperceptionofothers,thedevilisinthedetails.Peoplemayfeelthatifyoucan&
tbetrustednottoembarrassyourselfinbusinessandsocialsituations,youmaylacktheself-controlnecessarytobegoodatwhatyoudo.Etiquetteisaboutpresentingyourselfwiththekindofpolishthatshowsyoucanbetakenseriously.Etiquetteisalsoaboutbeingcomfortablearoundpeople(andmakingthemcomfortablearoundyou!
)Peopleareakeyfactorinyourownandyourbusiness&
success.manypotentiallyworthwhileandprofitableallianceshavebeenlostbecauseofanunintentionalbreachofmanners.danmcLeod,presidentofPositivemanagementLeadershipPrograms,aunionavoidancecompany,says,”Showmeabosswhotreatshisorheremployeesabrasively,andi&
llshowyouanenvironmentripeforlaborproblemsandobviouslypoorcustomersrelations.disrespectfulanddiscourteoustreatmentofemployeesispassedalongfromthetop.”(danmcLeod:
20XX)whichstronglyemphasizetheimportanceofcourtesy,therefore,it?
snecessarytoknowetiquette,especiallythebusinessetiquette.2.characteristicsofbusinessetiquetteasregionalandhistoricalreasons,understandingsofpeoplefromdifferentregionsandethnicvaries,asthedevelopmentofwholeworld.chinesepeoplehaveattachedgreatimportancetotheforeigners,especiallythewesterners,tradingbetweenthetworegionsisbecomingmoreandmorefrequent,establishinggoodrelationswithwesternpeopleisofgreatimportance,therefore,knowingthebusiness