初级阅读题自测训练考试试题三Word文档下载推荐.docx

初级阅读题自测训练考试试题三Word文档下载推荐.docx

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B.OurShanghaiagent,Joan,isgoingtocometoourcompanyasplannedbeforenextweekstarts.

C.Joan,ourShanghaiagent,maycometoourcompanywithinthisweek.

【正确答案】：

B

【本题分数】：

1.0分

第2题

MeetingHallMulti-languageinstanttranslationsystem,4thfloor.

A.Translationisdoneatthesametime.

B.Speecheswillbetranslatedlater.

C.Youwillgettranslatedversionrightaway.

A

第3题

Ifanyproblemoccurs,contactyournearestSonydealer,Wheneversomethinggoeswrong,______.

A.callthelocalmaintenanceengineer

B.contactthesellerclosesttoyou

C.repairityourself

第4题

Send$30forcatalog.Refundableagainstpurchase.

A.$30willbereturnedifyoubuytheproduct.

B.Customersshouldpay$30forthecatalog.

C.Themoneycannotbetakenback.

二、READING（PARTTWO）（共5小题,共5.0分）●Lookatthedepartmentsbelow.●Forquestions1--5,decidewhichdepartment（A-H）doesthisjob.●Foreachquestion,markthecorrectletter（A--H）onyourAnswerSheet.

THINKINGOFSTARTINGABUSINESS?

Needexpertadviceand/orassistanceinoneor

moreofthefollowingareas?

A.MarketResearch

B.Constructingaschedule

C.Calculatingcosts

D.Meetinglegalrequirements

E.Obtainingfinance

F.Rentingorpurchasingpremises

G.Recruitingandtrainingstaff

H.Promotingproductsandservices

MargaretWilliamsneedshelpinchoosingthebusinessloanwiththemostcompetitiveterms.

E

AbrahamShahwantstobesurethattherewillbeenoughdemandforhisproduct.

MariaFernandezwouldlikesomeadviceaboutwheretoadvertiseanewlineofgoods.

H

KimSengwantstoresearchnewlawsonconstructingbuildings.

D

第5题

PeterAndersenneedstoknowwhetherhisexistingfundsareenoughtosetuphisbusiness.

C

三、READING（PARTTHREE）（共5小题,共5.0分）●Lookatthechartsbelow,Theyshowcompanyprofits.●Whichchartdoeseachsentencedescribe?

●Foreachsentencemarkoneletter（A--H）onyourAnswerSheet.

Inthisyear,thereturnstoshareholdersbyWinnersleveledoutwhilethereturnsbyLosershadasuddendrop.

ThereturnsgeneratedbyLosersrosegentlyinthisyear,meanwhilethereturnsbyClimbersincreasedgreatlyandWinnersabruptly.

AlthoughLosers'

returnswerelowerthanClimbers'

itincreasedsteadilyjustasWinners'

did.

ShareholdersgotabitmorereturnsfromLosersthanthepreviousyearbeforetheirreturnsdeclined;

however,thereturnsofClimbersremainedalmostthesame.

ComparedtotheslightlyincreasingreturnsofClimbersandWinnersinthisyear,thereturnsofLosersdecreasedabit.

四、READING（PARTFOUR）（共7小题,共7.0分）●Readthefollowingpassage.●Aresentences1--7"

Right"

or"

Wrong"

?

Ifthereisn'

tenoughinformationtoanswer"

choose"

Doesn'

tsay"

.●Foreachsentence1--7,markoneletter（A,BorC）onyourAnswerSheet.

CompetitiveAdvertisingStrategy

Intermsofitsadvertisingstrategy,Coca-ColaFrancedecidedin2002tohaveathree-yearpartnershipwiththefootballplayerThierryHenry,inordertobenefitfromhisconsiderablepopularity,especiallyamongstteenagers.Usingcelebritiesshowsanewapproachforthecompany,adoptingacommunicationstrategysimilartothatofitsrival,PepsiCo.DuringthefootballWorldCup,specialpromotionswereorganizedinsomesupermarkets.

Thecompany'

sgoodresultsinthesoftdrinksmarketarepartlyduetoitsstrategytolimittheimpactofseasonalitybydoingallyearroundpromotions.Coca-Cola'

sattemptstodiversifyitsrangeofproductswereillustratedbythesuccessfulintroductionoftheAquariusbrandwithintheemergingfunctionaldrinkssector.

srecentstrategytodevelopnewproductsspecificallytargetedatnationalmarketswassuccessfullyillustratedinFrancebythegoodperformanceofFantaLafinaandFantaMadnessin2001,twobeveragesdesignedtoappealtoFrenchteenagers'

tastes.Thegrowthofthelow-calorievariantCoca-ColaLightwasboostedbymajoradvertisingcampaignstopositionitasadistinctbrand,ratherthanasjustavariantwithintheCoca-Colarange.Thusitwasextendedbytheintroductionofalemon-flavouredvariantin2002.

Thethree-yearcooperationwiththefootbal