游艇众筹项目策划书Word下载.docx

游艇众筹项目策划书Word下载.docx

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参赛院校：

天津城市职业学院

团队名称：

weareone

小组成员：

张馨予袁雪垌吴雪清

指导教师：

于永鑫张素霞

一、展会概况...................................................................................................................................1

1．展会名称.............................................................................................................................1

2．展会时间.............................................................................................................................1

3．办展地点.............................................................................................................................1

4．办展频率.............................................................................................................................1

5．展会机构构成.....................................................................................................................1

（1）主办机构.................................................................................................................1

（2）承办机构.................................................................................................................1

（3）协办单位.................................................................................................................2

（4）支持单位.................................................................................................................2

（4）合作媒体：

.............................................................................................................2

6．参展范围.............................................................................................................................2

（1）船艇及游艇.............................................................................................................2

（2）码头、俱乐部及服务机构.....................................................................................2

（3）配件及设施、设备.................................................................................................2

（4）水上运动、旅游休闲产品.....................................................................................2

（5）豪华生活用品.......................................................................................................3

7．展会主题.............................................................................................................................3

（1）专业之道.................................................................................................................3

（2）奢华之路.................................................................................................................3

（3）休闲之旅.................................................................................................................3

8．展位情况图.........................................................................................................................3

（1）展馆内.....................................................................................................................3

（2）水上展位.................................................................................................................3

9．展会Vi设计.....................................................................................................................4

二、可行性分析...............................................................................................................................4

1．宏观市场分析.....................................................................................................................4

（1）行业发展情况.........................................................................................................4

（2）政策法规..................................................................................................................5

（3）经济发展状况.........................................................................................................6

（4）社会文化环境.........................................................................................................6

2．微观市场环境分析.............................................................................................................7

（1）办展机构.................................................................................................................7

（2）目标客户.................................................................................................................7

（3）天津码头基本建设情况分析.................................................................................8

（4）展馆分析.................................................................................................................8

3．SwoT分析........................................................................................................................8

三、展会活动...................................................................................................................................9

四、宣传推广计划.........................................................................................................................11

1．宣传对象......................