商务英语企业文化中英Word下载.doc
《商务英语企业文化中英Word下载.doc》由会员分享,可在线阅读,更多相关《商务英语企业文化中英Word下载.doc(5页珍藏版)》请在冰豆网上搜索。
vGuideshowemployeesthink,actandfeel
isabroadtermusedtodefinetheuniquepersonalityorcharacterofaparticularcompanyororganization,andincludessuchelementsascorevalues(核心价值观)andbeliefs,corporateethics,andrulesofbehavior.
2.FunctionsofCorporateCulture企业文化的主要功能
Threekeyfunctionsare:
vProvideasenseofidentityformembers.导向功能:
对每个员工价值取向及行为取向的导向功能
vGeneratecommitmenttotheorganization’smission.凝聚功能:
一种价值观被员工所认同后产生巨大的向心力和凝聚力。
vClarifyandreinforcestandardsofbehavior.约束功能:
软约束。
产生于企业文化的氛围、群体行为准则和道德规范。
3.CultureastheOrganization’sPersonality作为企业个性的文化
1)RiskTakingPersonalities喜欢冒险个性:
Organizationsencourageemployeestotakerisks.(VirginGroup)
2)AttentiontoDetailPersonalities注重细节个性:
Organizationsfocusattentiononthedetailsoftheorganizationwheretheyhavemadequalitytheirdrivingthemes.
3)OutcomeOrientedPersonalities注重结果的个性:
Organizationsfocusonresultsincertainaspectsoftheirbusiness.(Customerservices)
4)PeopleOrientationPersonalities以人为本的个性:
Organizationstreatemployeesas“family”.
5)TeamOrientationPersonalities注重团队的个性:
Organizationsshapetheirculturesaroundtheteamconcept.
6)AggressivePersonalities积极进取的个性:
Organizationsvalueaggressivenessasamajorpartofthewaythatbusinessisdone.
7)NonstablePersonalities不求稳的个性:
CompaniesemphasizegrowthcouldbeidentifiedashavingnonstablePersonalities.
4.DifferentCorporateCultures不同的企业文化:
企业文化的本质是企业员工共同尊重的核心价值标准。
不同企业有不同核心价值标准。
Attherootofanyorganization’scultureisasetofcorecharacteristicsthatillustratetheessentialwaysinwhichtheculturesoforganizationsdifferfromoneother.
vSensitivitytotheneedsofcustomersandemployees.重视顾客和员工需要的价值观
vInterestinhavingemployeesgeneratesnewideas.致力于激发员工创造性思维的价值标准
vValueplacedintakingrisks.重视冒险精神的价值标准
vOpennessofavailablecommunicationoptions
vFriendlinessandcongenialityofemployeestowardsoneanother.
vValueplacedonpeopleintheorganization.
5.CreationofCorporateCulture企业文化的创建
1)CompanyFounders企业创造者
Thefoundersplayakeyroleinhiringinitialstaff,theirattributesandvaluesarereadilytransmittedtonewemployees.
2)ExperiencewiththeGeneralBusinessandIndustryEnvironment企业外部环境与体验
Organizationalcultureoftendevelopsoutofanorganization’sexperiencewiththegeneralbusinessandindustryexternalenvironment.
3)Contactwithothers企业内部群体与个人间的联系
Theshapingoftheorganizationbasedonhowitdevelopsoutofcontractbetweengroupsandindividualswithinanorganization.
6.InfluenceofCorporateCultureonClimateandManagementPractice企业文化对企业氛围以及企业管理行为的影响。
企业文化是企业经营的核心,在企业管理中是旗帜,是航标,指引着企业正确的发展方向。
vOrganizationalculturerefersmorespecificallytothevalues,beliefs,andcustomsornormsofanorganization.Itcanbesummarizedasthefirm’sorganizationalphilosophy.
vOrganizationalclimatereferstothegeneralatmosphereofanorganization.
企业文化与企业氛围的不同:
文化为企业注重的价值;
氛围为企业成员的体验
企业文化与管理行为的不同:
文化是企业管理行为的核心要素,注重气氛的营造;
管理行为则不断加强这种气氛。