高三第一次测试题英语Word下载.docx

高三第一次测试题英语Word下载.docx

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满分35分）

第一节完形填空（共15小题；

每小题2分，满分30分）

阅读下面短文，掌握其大意，然后从1~15各题所给的A、B、C和D项中，选出最佳选项，并在答题卡上将该项涂黑。

Everyoneinbusinesshasbeentoldthatsuccessisallaboutattractingandretaining（留住）customers.Itsoundssimpleandachievable.But,1,wordsofwisdomaresoonforgotten.Oncepanieshaveattractedcustomerstheyoften2thesecondhalfofthestory.Intheexcitementofbeatingoffthepetition,negotiatingprices,securingorders,anddeliveringtheproduct,managerstendtobeecarriedaway.Theyforgetwhattheyregardastheboringsideofbusiness—3thatthecustomerremainsacustomer.

4toconcentrateonretainingaswellasattractingcustomerscostsbusinesshugeamountsofmoneyannually.Ithasbeenestimatedthattheaveragepanylosesbetween10and30percentofitscustomerseveryyears.Inconstantlychanging5,thisisnotsurprising.Whatissurprisingisthefactthatfewpanieshaveanyideahowmanycustomerstheyhavelost.

Onlynowareorganizationsbeginningtowakeuptothoselostopportunitiesandcalculatethe6

implications.Cuttingdownthenumberofcustomersapanylosescanmakeabig7initsperformance.ResearchintheUSfoundthatafivepercentdecreaseinthenumberofdefecting（流失的）customersledto8increasesofbetween25and85percent.

IntheUS,Domino’sPizzaestimatesthataregularcustomerisworthmorethan$5,000overtenyears.Acustomerwhoreceivesapoorqualityproductorserviceontheirfirstvisitand9neverreturns,islosingthepanythousandsofdollarsin10profits（moreifyouconsiderhowmanypeopletheyarelikelytotellabouttheirbadexperience）.

Thelogicbehindcultivatingcustomer11isimpossibletodeny.“Inpracticemostpanies’marketingeffortisfocusedongettingcustomers,withlittleattentionpaidto12them”,saysAdrianPayneofCornfieldUniversity’SchoolofManagement.“Researchsuggeststhatthereisacloserelationshipbetweenretainingcustomersandmakingprofits.13customerstendtobuymore,arepredictableandusuallycostlesstoservicethannewcustomers.Furthermore,theytendtobelessprice14,andmayprovidefreeword-of-mouthadvertising.Retainingcustomersalsomakesit15forpetitorstoenteramarketorincreasetheirshareofamarket.

1.A.inparticularB.inrealityC.atleastD.firstofall

2.A.emphasizeB.doubtC.overlookD.believe

3.A.denyingB.ensuringC.arguingD.proving

4.A.MovingB.HopingC.StartingD.Failing

5.A.marketsB.tastesC.pricesD.expenses

6.A.cultureB.socialC.financialD.economical

7.A.promiseB.planC.mistakeD.difference

8.A.costB.opportunityC.profitD.budget

9.A.asaresultB.onthewholeC.inconclusionD.onthecontrary

10.A.hugeB.potentialC.extraD.reasonable

11.A.beliefsB.loyaltyC.habitsD.interest

12.A.alteringB.understandingC.keepingD.attracting

13.A.AssumedB.RespectedC.EstablishedD.Unexpected

14.A.agreeableB.flexibleC.friendlyD.sensitive

15.A.unfairB.difficultC.essentialD.convenient

第二节语法填空（共10小题；

每小题1.5分，满分15分）

阅读下面短文，按照句子结构的语法性和上下文连贯的要求，在空格处填入一个适当的词或使用括号中词语的正确形式填空，并将答案填写在答题卡标号为16～25的相应位置上。

TherearesomespecialtraditionsinHawaii.Peopleareveryfriendlyandalwayswelevisitors.Theygivevisitors__16___leialongnecklaceofbeautifulfreshflowers.Menwearbright___17___（flower）shirts,andwomenoftenwearlongflowereddresses.Thereare___18____（tradition）Chinese,JapaneseandFilipinoholidaysandalltheholidaysfromtheUnitedStates.TheycallHawaiitheAlohaState.Aloha__19____（mean）bothhelloandgoodbye.Italsomeans“Iloveyou”.

Usuallywhenpeoplefromdifferentcountries,races,andtraditionslivetogether,thereareseriousproblems.ThereareafewproblemsinHawaii,__20___ingeneral,peoplehavelearnedtolivetogether__21___peace.

Hawaiiansearnmostoftheirmoneyfromtravelers,mostof__22____efromthemainlandandfromJapan.Therearemanypeople__23__（live）inHawaiinowsothereareresidentialareas___24____thereusedtobefarms.SomeofthebigsugarandpineapplepanieshavemovedtothePhilippines,wheretheydonothavetopayworkers___25__muchmoney.ThefamiliesofthefirstpeoplewhocamefromtheU.S.mainlandowntheimportantbanksandpanies.Japanesearealsobuyingorstartingbusinesseshere.

Ⅱ.阅读（共两节,满分50分）

第一节阅读理解（共20小题；

每小题2分，满分40分）

阅读下列短文，从每题所给的A、B、C和D项中，选出最佳选项，并在答题卡

上将该项涂黑。

A

　　Eachyear,1,400high-schoolstudentsfrommorethan40countriesareinvitedtopeteintheprestigiousIntelInternationalScienceandEngineeringFair（IntelISEF）,theworld’slargestprecollegesciencecontest.Theselectgroupofyoungscientistsischosenfromtheseveralmillionstudentswhopeteinlocalandregionalsciencefairsth