国际商务函电实务（双语） 全套课件（上）PPT资料.pptx

国际商务函电实务（双语） 全套课件（上）PPT资料.pptx

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从当下从业者的情况看，不能很好地运用国际经贸函电来处理工作的情况还是很普遍的，使其工作成效和成功率都受到了影响。

所以，有技巧地准确处理函电，在国际经贸工作中是十分重要的。

Page国际商务函电实务国际商务函电实务前前言言本教材以五个案例作为载体和线索，基于国际贸易对外函电的工作过程，以工作项目代替了传统的章节，以完成工作任务为驱动，让同学们运用国际商务信函、传真和电子邮件等形式，学习并掌握国际贸易中开拓市场、合约磋商、合约签订、合约执行、贸易善后，等几个模块的工作技能和知识，通过学习过程或平台，培养学生的综合素质。

为了帮助学生完成工作任务和今后更好地发展，书中提供了商务英语缩略语的组词规则，附录里提供了按工作内容和贸易用途分类的常用词汇表。

PagePartOneGuidetotheCourse1目录ContentsPartTwoBusinessCorrespondenceWritingPractice2Project1PrinciplesforBusinessCorrespondenceWritingProject3EstablishingBusinessRelationsProject2SearchingforPotentialClientsandPromotingSalesModule1：

OpeningupMarket国际商务函电实务Page目录ContentsPartTwoBusinessCorrespondenceWritingPractice2Module2：

NegotiatingBusinessandSigningContractProject4MakingEnquiriesProject5MakingOffersorQuotationsProject6MakingCounterOffer&

Re-counterOfferProject7PlacingOrder&

SigningContract国际商务函电实务Page目录ContentsPartTwoBusinessCorrespondenceWritingPractice2Module3：

ImplementingContractProject8UrgingPaymentProject9OperatingBusinessonLetterofCreditProject10TradeNotification国际商务函电实务Page目录ContentsPartTwoBusinessCorrespondenceWritingPractice2PartThreeOthers3Module4：

DealingwithDisputesinTradeProject11LodgingClaimsandSettlingDisputesProject12RulesforAbbreviationsinModernBusinessEnglish国际商务函电实务Page国国际际商商务务函函电实务电实务InternationalBusinessCorrespondencePracticePartOneGuidetotheCourse第一部第一部课课程程导读导读Page国际商务函电实务LeadIn（导导入）入）NatureandPositionoftheCourseAsbusinesscorrespondenceisanecessityininternationaltrade,thiscourseaimstoprovidestudentswithrelevantknowledge,traintheirjobskillsandcultivatetheirabilitiesinwritingbusinesscorrespondence.Itconsistsofthreeparts:

guidetothecourse,businesscorrespondencewritingpracticeandothers.Basedonthetasksandprocedureofinternationaltrade,thesecondpartofthecoursebusinesscorrespondencewritingpracticeisdividedintofourmodules:

OpeningupMarket,NegotiatingBusinessandSigningContract,ImplementingContractandDealingwithDisputesinTrade.Thepreviouscoursesneededare:

CollegeEnglish,EnglishListeningandSpeaking,TheoriesofInternationalTrade,PracticeinInternationalTrade,InternationalMarketing;

Whilethefollow-upcoursesare:

ForeignTradeDocumentsPracticeandEDIComprehensiveOperationTraining.国国际际商商务务函函电实务电实务InternationalBusiness国际商务函电实务PageCorrespondencePracticeLeadIn（导导入）入）ExternalAssessmentofLearningStudentswillgethelpinthecourseforpassingrelevanttestsandobtainingjobcertificatesforrelevantpositionsinforeigntradecompanies.

（1）Abilitiesrequiredforasalespersonininternationaltrade:

Marketexploration,businessnegotiation,preparingandfulfillingcontracts,correctlyandappropriatelyexpressingoneselfwhenhandlinginternationalbusiness

（2）Abilitiesrequiredforadocumentsoperator:

Beingfamiliarwithusefulexpressionsininternationaltrade,inapositionofunderstandinginternationalbusinesscorrespondenceandlettersofcredit,andpreparingdocumentsininternationalbusiness国国际际商商务务函函电实务电实务InternationalBusiness国际商务函电实务PageCorrespondencePracticeAimsandDemands（学学习习目目标标）Toknowtheimportanceandfunctionsofbusinesscorrespondenceininternationaltrade;

Toknowtheprocedureofaninternationaltrade;

Toknowthejobrequirementsforinternationalbusinesspeople.PersonalqualitySkillsKnowledgeTosearchforandobtainrelevantinformationaboutinternationaltradeneeded.Totrainthetalentofdiscoveryorexploratorylearning,tryingtofindoutrulesand/orstrategiesforreachingthegoalofthejobsintheproject;

Totraintolearnhowtocommunicateandcooperatewithyourcompanionsorco-workers.国国际际商商务务函函电实务电实务InternationalBusiness国际商务函电实务PageCorrespondencePracticeCorrespondencePracticePageToknowtheprocedureofaninternationaltrade;

Toknowthejobrequirementsforinternationalbusinesspeople;

Totrainthetalentsofdiscoveryorexploratorylearning,tryingtofindoutrulesand/orstrategiesforreachingthegoalofthejobsintheproject;

Totraintolearnhowtocommunicateand国国c际际oope商商ratew务务ithy函函ourc电电ompa实实nions务务orco-workers.InternationalBusiness国际商务函电实务DifficultiesandFocuses（难难点和重点）点和重点）AbouttheCourse（课课程介程介绍绍）12345TheImportanceofBusinessCorrespondenceinInternationalTrade1、BeingIndispensableinbusinessactivities2、BeingMoreEconomical3、BeingPermanent4、WithLegalForce5、RepresentingYourselfandYourCompany国国际际商商务务函函电实务电实务InternationalBusiness国际商务函电实务PageCorrespondencePracticeAbouttheCourse（课课程介程介绍绍）TheImportanceofBusinessCorrespondenceinInternationalTrade1、BeingIndispensableinbusinessactivitiesSinceChinajoinedtheWTO,ourbusinesscontactwiththeworldhasbeenincreasingrapidly.Thesignificanceofessentialcommunicativeskillshasbeennotedassatisfactoryexchangeofinformationisneededinallbusinessactivities.Businesscorrespondenceisanimportanttoolforcommunication,whichservesinalargebodyofbusinessactivitiessuchasinquiry,salespromotion,off