unit-9-trade-fairsPPT文档格式.ppt
《unit-9-trade-fairsPPT文档格式.ppt》由会员分享,可在线阅读,更多相关《unit-9-trade-fairsPPT文档格式.ppt(28页珍藏版)》请在冰豆网上搜索。
Unit9TradeFairsnnAtradefairisanexhibitionorganizedsothatcompaniesinaspecificindustrycanshowcaseanddemonstratetheirnewproductsorservices.Generallyspeaking,tradefairsarenotopentothepublicandcanonlybeattendedbycompanyrepresentativesandmembersofthepress.2GeneralGuidelinesforTradeFairParticipationPre-showAt-showPost-showPre-show1.1.SettingobjectivesSettingobjectives2.2.GettingInformationGettingInformation3.3.BudgetPlanningBudgetPlanning4.4.ScheduleSchedule5.5.SelectionofExhibitsSelectionofExhibits6.6.RegistrationRegistration7.7.ContacttheorganizerfordetailsContacttheorganizerfordetails8.8.SelectandtrainstaffSelectandtrainstaff9.9.PreparepromotionalliteratureandPreparepromotionalliteratureandmarketingmaterialsmarketingmaterials10.10.AdvertisingandPublicityAdvertisingandPublicityGeneralGuidelinesforTradeFairParticipationParticipationParticipationininaatradetradefairfairtakestakesaahugehugeamountamountofofplanningplanningandandorganizing.organizing.TheThefollowingfollowingguidelinesguidelinesarearemeantmeanttotoprovideprovideaageneraloverviewofthepreparationinvolved.generaloverviewofthepreparationinvolved.SettingobjectivesnnTradeTradefairsfairsasasmultifunctionalmultifunctionaldialogdialoginstrumentsinstrumentsmakemakeititpossiblepossibletotofocusfocusononcommunicationcommunicationobjectives.objectives.However,However,ititisisnecessarynecessaryforforparticipantsparticipantstotoformulateformulateobjectivesobjectivesclearlyclearlysosothatthatsuccesssuccesscancanbebemeasuredmeasured(e.g.(e.g.sales,sales,numbernumberofofcontacts,contacts,numbernumberofofpotentialpotentialcustomerscustomersidentified,identified,numbernumberofofcustomerscustomersacquired,levelofcommunicationachieved).acquired,levelofcommunicationachieved).GettinginformationnnGeneralGeneralinformationinformationaboutabouttradetradefairsfairsasaswellwellasasexhibitionsexhibitionscancanbebeobtainedobtainedviaviathetheInternet.Internet.First-timeFirst-timeexhibitorexhibitorshouldshouldselectselectcarefullycarefullyfromfromthethewidewiderangerangeofofinternationalinternationaltradetradefairsfairsandandregionalregionalexhibitions.exhibitions.BudgetplanningnnBudgetBudgetplanningplanningisispartpartofofthethecarefulcarefulpreparationpreparationforfortradetradefairfairparticipation.participation.InInadditionadditiontotobasicbasiccostscostssuchsuchasasstandstandrentalrentalandandenergyenergysupply,supply,costscostsmaymayincludeincludestandstandconstruction,construction,furnishingfurnishingandanddesign,design,standstandserviceserviceandandcommunication,communication,transport,transport,asaswellwellasaspersonnelandtravelcosts.personnelandtravelcosts.SchedulennTheTheprocessprocessofofparticipationparticipationininaatradetradefairfairbreaksbreaksdowndownintointothreethreephases:
@#@phases:
@#@preparation,preparation,standstandoperationsoperationsandandfollow-up.follow-up.nnPreparationPreparationshouldshouldbebestartedstartedwellwellaheadaheadofoftimetimeandandsufficientsufficienttimetimemustmustbescheduledforpreparation.bescheduledforpreparation.nnAnAnactionactionplanplanshouldshouldbebemademadeandandeacheachstagestageshouldshouldbebebrokenbrokendowndowntotoindividualindividualtaskstaskswithwiththethenamesnamesofofthethepeoplepeopleresponsibleresponsibleforforeacheachtasktaskandandtheirtheirindividualindividualdeadlinesdeadlinesindicated.indicated.Clearly,Clearly,thethedatesdatessetsetbybythetheorganizerorganizerforforerectingerectingandanddismantlingdismantlingstandsstandsmustbeadheredto.mustbeadheredto.SelectionofexhibitsTheTheexhibitionexhibitionprogramprogramshouldshouldbebedefineddefinedininlinelinewithwiththetheaimsaimsofofthethetradetradefair.fair.TheTheexhibitionexhibitionprogramprogramisisderivedderivedfromfromthetheanswersanswerstotothethefollowingfollowingquestions:
@#@questions:
@#@nnShouldShouldthetheentireentireproductproductrangerangebebeshownshownororshouldshouldonlyonlyselectedselecteditemsitemsbebepresented?
@#@presented?
@#@nnWhatWhatessentialsessentialsarearerequiredrequiredtotoshowshowtheproducts?
@#@theproducts?
@#@nnWhichWhichproductsproductsarearenew,new,improved,improved,ororsuperiortothecompetitors?
@#@superiortothecompetitors?
@#@nnWhatmustbespeciallyfeatured?
@#@Whatmustbespeciallyfeatured?
@#@nnWhichWhichproductproductcorrespondscorrespondstotothethefuturefutureneedsofthetargetgroup?
@#@needsofthetargetgroup?
@#@nnHaveHavecurrentcu