探讨美容化妆品翻译技巧以安利雅姿产品为例Word文档格式.docx
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Keywords:
cosmeticsname;
skopostheory;
principles;
techniques
中文摘要
随着1978年中国的对外开放,特别是2001年加入世界贸易组织,越来越多的外国化妆品品牌进入中国市场。
面对与日俱增的市场竞争,化妆品牌的中文翻译变得越来越重要。
一个好的化妆品名翻译,它可直接影响到其公司的文化内涵和对消费者的影响。
本课题将给翻译人员提供翻译方法进行参考,方便日后翻译工作。
在正确的翻译方法指导下,化妆品名翻译将被绝大多数公司和消费者所接受。
本课题将探讨在目的论的指导下,化妆品名翻译中翻译方法的重要性,化妆品名翻译的原则,技巧,和翻译方法的优缺点以及翻译过程中应注意的事项。
关键词:
化妆品名,目的论,原则,技巧
Contents
AbstractI
中文摘要II
1.Introduction1
1.1Relevantbackground1
1.2Significanceofthestudy1
1.3innovativepointsoftheStudy2
2.LiteratureReview3
2.1Domesticresearchsituation3
2.2Foreignresearchsituations4
3.Translationprinciplesofthenamesofcosmetics6
fromEnglishintoChinese6
3.1Thepurposeoftranslation6
3.2Thecoherenceoftranslation7
3.3Thefidelityoftranslation7
4.Techniquesincosmeticstranslation9
4.1Transliteration9
4.2LiteralTranslation9
4.3FreeTranslation10
4.4MeaningImplication11
5.Conclusion13
References14
Acknowledgements15
1.Introduction
1.1Relevantbackground
Withthedevelopmentofeconomicglobalization,andfurtherimplementationofthereformandopeningpolicy,plentyofforeignmerchandisesfloodintoChinesemarkets,includingforeigncosmetics.Inordertoreceiveagoodreputationandattractmorepeopletobuyitsproducts,theforeigncompaniesnotonlymaketheproductsmorecateringforthehabitsofChinese,butalsohaveanidiomaticandattractivetranslationnameofthebrand,sodothecosmeticsproducts.Theloveforattractivenessisnativetohumans.Owingtotheseverecompetitionamongdifferentcosmeticbrands,everycosmeticcompanyrackstheirbrainstopromotesales.Therefore,howtomaketheconsumersknowtheirproductsverywellisthemainissue.ForeigncosmeticsproductslikeClinique,Lancô
me,andArtistry,everybodyinChinaknowsitsChinesename.ItisinvisiblethatacharmingtranslatednameishalfofasuccessandhastheinfluenceonthecustomersSuccessfultranslationcannotonlybringhealthybenefitstothecompany,butalsodirectlyaffecttheimageofthecompanyincustomers’mind.
TheChinesenameofforeigncosmeticsisthemostimportantthingwhentheproductssaleinChina.Theprinciplestotranslatetheforeigncosmeticsaretoraiseattention.Skopostheoryisoneoftheprinciplesintranslating.“Itfocusesontranslationasanactivitywithanaimorpurpose,andontheintendedaddresseeoraudienceofthetranslation”(Vermeer,1987).Onlywhentheoriginalcosmeticsnameisadaptedtothetargetedculture,canthetargetedcustomerseasilyunderstandandbelikelytobuytheproducts.Cosmeticshaveitsmainpurposeasaproductwhichistoattractmorecustomerstobuy.Therefore,Skopostheoryplaysasignificantroleintranslatingcosmeticswhichshouldbetakenasthebasicstrategyintranslation.
1.2Significanceofthestudy
Thecosmeticindustryisaprofitablebusinessformostmanufacturersofcosmeticproducts.ManyforeigncosmeticcompaniesthinkthatChinaisapotentialmarketwithalargeamountofpopulation.Ifeveryonebuystheirproducts,theywilloccupythemainmarket.ThemostimportanceistoraiseitsreputationamongtheChinesecustomer.Therefore,thelanguagebecomesabridgeforpeopletounderstandtheproducts.Translatingthenamesoftheproductshastofollowtheskopostheory.Becauseofthedifferencesbetweenlanguagesandcultures,ChinesepeoplemaynotknowtheproductwellwhenitiswritteninEnglish.Sowehavetostudythesuccessfulcases.Skopostheoryprovidesatheoreticalguidanceforthetranslatortocopewiththecomplexsituationincosmeticstranslation.Asapurposeorientedprocess,cosmeticsnametranslationhasgoodgroundstotakeSkopostheoryastheguidingtheoryforitspurposeofpromotingthecommodity.TheauthorwilllistsomeproductsofArtistrycosmeticsonE-Ctranslation.ItcanbeareferencefortheforeigncompanieswhentheyselltheproductsinChina.
1.3InnovativepointsoftheStudy
Whentheeconomicglobalizationdeveloped,manykindsofthe