拼车服务外文文献翻译Word下载.docx

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拼车服务外文文献翻译Word下载.docx

英文

Carsharingusebycollegestudents:

ThecaseofMilanandRome

LuciaRotaris,RomeoDanielis,IlaMaltesec

Abstract

Thepaperanalysescarsharing(CS)usebycollegestudentsintheItaliancitiesofRomeandMilan.WeuseanadaptedstatedpreferenceapproachtostudyCSpreferencesbycollectinginformationontheindividualmobilitypatternsandbydistinguishingbetweencommutingandnon-commutingtrips.WedevelopsixhypotheticalscenariostoexplorehowmobilitydecisionwouldchangewhenvaryingthecharacteristicsofthecurrentCSsupply.WeestimatearandomparameterdiscretechoicemodeltoevaluateCSpreferencesandsimulatedCSdemand.ThemainfindingisthatcollegestudentsuseCSonanoccasionalbasisandvaryrarelytheirhabitualtransportchoice.Thestudentspreferthefree-floatingCStypeoverthestation-basedorroundtripone.LowerfaresandahigherCSsupplyofpreferablyelectriccarswouldincreasethenumberofCSstudentusersfromthecurrent2%toupto10–15%.CSsubstitutesmainlytheprivatecarand,toalesserextent,publictransport.

Keywords:

Carsharing,Collegestudents,Statedpreference,Traveldemand

1. 

Introduction

Inthelastfouryears,Italiancitieshaveexperiencedalargeincreaseincarsharing(CS)servicesupply.InItaly,CSisofferedbytwotypesoforganization:

state-sponsoredcompaniesandprivatecompanies.Theformeroffereithera 

roundtriporastation-basedservice,andsomeofthemaresupportedbytheCarSharingInitiative(ICS,IniziativaCarSharing),promotedandfinancedbytheMinistryoftheEnvironment(Ministerodell'

AmbienteedelTerritorio,2018).Accordingto 

Istat(2016),in2014roundtriporstation-basedCSwasofferedin23medium-largeItaliancities.Intheyears2011–2014,thenumberofavailablevehiclesincreasedfrom656to915andthenumberofstationsincreasedfrom435to521.Therealgamechangerwasthemarketentryoftheprivatecompaniessupplyingfree-floatingsystems. 

Itisestimatedthat,intotal,bytheendof20177,679CScarswereinservice,managedby29CScompanies(Ministerodell’AmbienteedellaTuteladelTerritorioedelMare,2018).

Notwithstandingtherecentgrowth,manyareasofuncertaintyexistanddeservemoreresearch.AnimportantoneregardstheCSdemand.TheCSmarketisstillinitsinitialphase.Thesuppliersareadjustingtheirbusinessmodelsinanefforttocontrolcostsandmakeaprofit.Theusershaveyettoadapttheirtransportmodechoices.ItisunclearwhetherCSisusedmerelyonoccasionalbasisorifitistosomeextentahabitualtransportmodechoice.ThepreferencestructureofCSdemandisunknown.TheCSprovidersneedtoknowthepreferencesofthecurrentandpotentialdemandinordertobettermeetthecustomers’needsandtoincreasetheirmarketshare.Furthermore,intheItaliancontext,thesubstitutionbetweenCSandothertransportmodesremains,byandlarge,unexplored.ThisinformationiscrucialnotonlyforevaluatingtheimpactofCSonsocialandenvironmentalefficiency,butalsoforunderstandingthedistributionalimpactsonothertransportsuppliers,andconsequently,theacceptabilityofCS.

InthispaperthesetopicsareanalyzedwithrespecttocollegestudentsattendingtheUniversitiesofMilanandRome.TheresearchisspecificallyfocusedoncollegestudentsbecausetheyrepresentanimportantcurrentandpotentialsegmentoftheCSmarket.Aresearchconductedin2016involving37Italianuniversitiesand70.000individualsestimatesthat11%oftheuniversitystudentsintervieweduseafree-floatingCSservice,while4%useastation-basedCSservice. 

Lodigiani(2017)reportsthatinMilan27%ofCSmembersarecollegestudentsandtheyusetheservicemorefrequentlythantheothermarketsegments.ArecentstudycarriedoutinRomebythelocaladministrationreportsthat90%ofcollegestudentshavea 

driverlicense 

butonly35%haveaprivatevehicleandrepresentapromisingandlargepotentialsegmentfortheCSproviders.Moreover,itiswellknownthatyounggenerationsaremoresensitivetoenvironmentalissuesandgreenproducts,andfinditeasiertoaccepttechnologicalchanges,asfoundby 

Yuetal.(2016).YoungerpeoplehavelimiteddisposableincomeandfindadvantageoustouseCS,sinceitallowsthemtoavoidthefixedcostsofowingaprivatecarandthefeestobepaidwhentravellingdowntown(parkingandcongestioncharges).Finally,assuggestedby 

MartinandShaheen(2011b),collegestudentshaveahighlydynamiclife,characterizedbyfrequentmoving,changesinroommates,employment,courseschedules,andvehicles.Often,theyliveindifferentcitiesandhousesduringdifferenttimesoftheyear.Theirtravelpatterncanbeverydifferentfromoneyeartothenext.Consequently,itisadvisabletostudytheirmobilityneedsinaseparateandsegment-specificstudy.

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