网上小额金融计划书范文word版 10页Word文档下载推荐.docx

网上小额金融计划书范文word版 10页Word文档下载推荐.docx

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金融信息

商

业

计

划

书

编制单位：

xx投资咨询有限公司

编制时间：

201X年11月

第一章总论......................................................................................1

1.1项目名称...................................................................................1

1.2公司简介及法人代表.................................................................1

1.3商业模式.....................................................................................1

1.4产品与服务.................................................................................1

1.5盈利模式.....................................................................................1

1.6发展规划.....................................................................................1

1.7竞争优势.....................................................................................1

1.8融资计划.....................................................................................1

1.9财务预测.....................................................................................1

第二章市场分析..............................................................................2

2.1宏观环境分析..............................................................................2

2.2我国贷款行业市场分析..............................................................6

2.2中国汽车消费市场分析..............................................................8

第三章产品与服务........................................................................11

3.1贷款业务....................................................................................11

3.2信用卡业务................................................................................12

3.3投资理财业务............................................................................12

3.4汽车服务....................................................................................13

3.5论坛.............................................................................................14

第四章商业模式及会员制政策....................................................15

4.1商业模式...................................................................................15

4.2会员制政策...............................................................................15

4.2.1会员入会条件.................................................................15

4.2.2会员等级划分.................................................................15

4.2.3会员获取积分的方式.....................................................15

4.2.4会员享受的服务.......

......................................................15

4.3盈利模式....................................................................................15

第五章战略规划............................................................................16

5.1项目竞争优势...........................................................................16

5.2战略目标...................................................................................16

5.3实施计划...................................................................................16

第六章营销策略............................................................................17

6.1平台推广策略............................................................................17

6.2会员发展策略............................................................................17

第七章投资估算............................................................................18

7.1融资计划...................................................................................18

7.2资金使用计划...........................................................................18

7.3退出机制...................................................................................18

第八章财务预测............................................................................19

8.1财务假设..................................................错误！

未定义书签。

8.2收入预测..................................................错误！

8.3成本预测..................................................错误！

8.4利润预测..................................................错误！

8.5现金流量预测...........................................错误！

8.6财务指标分析..........................................错误！

第九章风险分析............................................................................20

9.1风险识别....................................................................................20

9.1.1市场竞争风险.................................................................20

9.1.2信息安全风险.................................................................20

9.1.3资金风险.........................................................................20

9.2风险规避措施...........................................................................20

9.2.1市场竞争风险规避措施................................................20

9.2.2信息安全风险规避措施.................................................20

9.2.3资金风险规避措施.........................................................2