权益合并法的适用条件研究Word文档下载推荐.docx
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导读:
自从有人类历史以来,人们就有聚会的要求。
考古学家在研究古文化遗迹时发现,人们经常在某些固定的场所聚会,共同探讨普遍关心的问题,如狩猎、战事、和谈部落事务等。
伴随着城市和经济的不断发展,会议的数量和规模也不断地增加和扩大,并逐渐发展成为旅游接待业的一门新兴产业。
本单元将首先介绍对会议的定义,接着详细叙述会议的各种类型及其功用。
IdentifyingConference,ExpositionsandMeetings
Ascitiesbecamethehubofactivityforgeographicregionsandastransportationfromlocationtolocationimproved,theactivitytogatherforthediscussionofcommoninterestbecamemoreprevalent.Tradeassociationsaswellasprofessional,fraternalandreligiousorganizations1assembledtoaddressissuesrelevanttotheirmembership.Increasedassociationactivityledtotheneedformoremeetingsamongassociationmembers.In1914,theindustryfoundeditsfirstprofessionalorganizationintheformofInternationalAssociationofConventionandVisitorBureau(IACVB)2.
Attheverybeginning,hotelswerenotdesignedtohostgroupsandbasicallyhadnodesiretoplayanactiveroleinthisverydynamicsegmentoftheindustry.Itwasnotuntilhotelchains,suchasHolidayInn,Sheraton,Hilton,MarriottandHyatt,beganrecognizingtheimportanceofmeetings,conventionsandexpositionstotheireconomicwellbeingthathotelssolicitedgroupbusiness.Thesechainstookthepurelyfunctionalmeetingfacilitiesofthe1950sandbuiltupontheconceptandworkedwiththemeetingplannersandassociationexecutivestodesignstateoftheartmeetingfacilitiesfashionedtopromotemeetings,conventionsandexpositions.
Today,amajorsourceofrevenueforthetourismindustry3comesfromthemeeting,conventionandexhibitionsegmentoftheindustry.Ithasbecomeanexcitingandlucrativesegmentofthehospitalityindustry.
Ameetingisaconference,workshop,seminarorothereventdesignedtobringpeopletogetherforthepurposeofexchanginginformation.Meetingsdonotincludeexhibits.Anexpositionis“aneventdesignedtobringtogetherpurveyorsofproducts,equipmentandservicesinanenvironmentinwhichtheycandemonstratetheirproductsandservicestoagroupofattendeesataconventionortradeshow.”Whenmeetingsarecombinedwithexpositions,theeventiscalledaconvention.
Historically,themeetings,conventionsandexpositionsindustryhasmirroredthechangesintheoverallhospitalityindustry.Asthehospitalityindustrysawgreatincreaseinexpenditures,meetings,conventionsandexpositionsexperiencedgreatgrowthaswell.Withthemanychangesthehospitalityindustryhasundergoneinthepastyears,theimportanceofmeetings,conventionsandexpositionshasbecomemorerecognized.Theneedtocommunicatewithoneanotherfacetofacehasbeenthedrivingforcebehindthegrowthofthisindustry.
Therearefourmajorcomponentsoftheconventionsindustry:
plannersandthegroupstheyrepresent,hostfacilities,servicesandexhibitors.Plannersareindividualsorgroupsthatplanmeetings,conventionsandexpositions.Plannersfallintoanumberofcategories.Therearecorporatemeetingplannerswhoworkexclusivelyforacorporation,associationmeetingplannerswhowereexclusivelyforanassociation,orindependentmeetingplannerswhocontractouttheirservicestobothassociationsandcorporations.Associationmanagementcompaniesaswellastravelagenciesarealsobecomingmoreactiveinplanningmeetings,conventionsandexpositions.
Servicesrefertoallthoseindividualsandorganizationsthatprovidesupportforthemeetings,conventionsandexpositionssegmentoftheindustry.Servicesuppliersinclude,butarenotlimitedto,groundhandlers,destinationmanagementcompanies,entertainers,decorators,transportationcompanies,attractionsandtourguidecompanies.
Exhibitorsarefinanciallyintertwinedwithallsegmentsofthemeetings,conventionsandexpositionsindustry.Theyprovidemuchoftherevenueneededforplannerstoholdmeetings,conventionsandexpositions.
DeveloptheFormat
Whatisthemeetingorconventionformat4?
Simplyput,itistheprogramformat.Arewegoingtohavegeneralsession,workshop,forum,symposium,seminar,panel,afishbowl,debate,colloquiumorrole-play?
Withtoday’stechnologyandthatouraudiencemaybeinternationalandmaynotbeabletotraveltothemeetingorconvention,shouldwedowebcasting?
First,letuslookatallthedifferentformatthatmeetingsandconventionscanbeheld.Generalsession,asitsnamesuggests,isopenforthegeneralassembly.Thismeanseverybody.Dependingonthesizeofyourgroup,youneedtobesuretohavetheroomsetsothattheentiregroupcanseethespeaker.
Aworkshopismoreforskilllearningalthoughknowledgeisalsotransferred.Forthemostpart,aworkshopisveryhands-on,wheretheattendeeswillactuallyhavetoworkonaproject,ortryoutaproduct,ormakesomething5.Duetothenature,itisquiteintense.Itisnotlikeageneralsessionthatyouaresittingina