信息时代的管理信息系统Chap_001.ppt

信息时代的管理信息系统Chap_001.ppt

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Chapter5ElectronicCommerce:

StrategiesfortheNewEconomy,Copyright2010bytheMcGraw-HillCompanies,Inc.Allrightsreserved.,McGraw-Hill/Irwin,STUDENTLEARNINGOUTCOMES,Defineanddescribethe9majore-commercebusinessmodels.IdentifythedifferencesandsimilaritiesamongcustomersandtheirperceptionofvalueinB2BandB2Ce-commerce.CompareandcontrastdevelopingamarketingmixinB2BandB2Ce-commerce.,5-2,STUDENTLEARNINGOUTCOMES,Summarizewaysofmovingmoneyine-commerceandrelatedissues.Discussmajortrendsthatareimpactingboththee-commerceworldandsocietyingeneral.,5-3,WHATSREPLACINGTHEDAYAFTERTHANKSGIVINGFORSHOPPINGSALES?

BlackFridayistraditionallyabigdayforretailersItswhenChristmasshoppersspendalotofmoney,movingretailersoutoftheredandintotheblackButBlackFridaymaysoonbereplacedbyCyberMondayCyberMondayistheMondayafterThanksgivingwhenpeoplegobacktoworkandbuyproductsonline,5-4,WHATSREPLACINGTHEDAYAFTERTHANKSGIVINGFORSHOPPINGSALES?

The“e”ine-commercechangesalotofthingsForexample,BlackFridayisabrick-and-mortarconcept;CyberMondayisan“e”（electronic）conceptNomatter,anykindofcommerceisstilljustcommerceAndallbusinessesmustexecutewelltosurviveandthrive,5-5,WHATSREPLACINGTHEDAYAFTERTHANKSGIVINGFORSHOPPINGSALES?

Doyoushopforgiftsonline?

Ifso,atwhatsitesandforwhatoccasions?

Whatsyourtakeonpeoplespendingtimeatworktoshopforpersonalitems?

Howcanbrick-and-mortarretailerstakeadvantageofCyberMonday?

5-6,INTRODUCTION,E-commerceischangingeverythingElectroniccommerce（e-commerce）commerce,butitiscommerceacceleratedandenhancedbyITBuildpowerfulrelationshipswithcustomersBuildpowerfulrelationshipswithsuppliersBuildpowerfulrelationshipswithpartners,5-7,INTRODUCTION,Bute-commerceisstillcommerceYoumusthaveaclearpath-to-profitability（P2P）,aformalbusinessplanthatoutlineskeybusinessissuessuchasCustomertargetsMarketingstrategiesOperationsstrategiesProjectedincomestatementandbalancesheettargets,5-8,CHAPTERORGANIZATION,E-CommerceBusinessModelsLearningoutcome#1UnderstandYourBusiness,Products,Services,andCustomersLearningoutcome#2FindCustomersandEstablishRelationshipsLearningoutcome#3,5-9,CHAPTERORGANIZATION,MoveMoneyEasilyandSecurelyLearningoutcome#4E-BusinessTrendsLearningoutcome#5,5-10,E-COMMERCEBUSINESSMODELS,5-11,B2BE-Commerce,BusinesstoBusiness（B2B）e-commercewhenabusinesssellsproductsandservicestocustomerswhoareprimarilyotherbusinessesWhereallthee-commercemoneyisBasically,itsaboutbusinessesdoingbusinesswithotherbusinessesSupplychainmanagement（fromChapter2）isabigpartofB2Be-commerce,5-12,B2CE-Commerce,BusinesstoConsumer（B2C）e-commercewhenabusinesssellsproductsandservicestocustomerswhoareprimarilyindividualsB2Cistheglitzye-commercelikeiTunes,eBay,etcB2Cisaprimaryfocusofthelatersectionsinthischapter,5-13,C2BE-Commerce,ConsumertoBusiness（C2B）e-commercewhenanindividualsellsproductsandservicestoabusinessTrueeconomicinversionoftheB2CmodelFotoliaisagoodexample（）Thereyoucanpostphotosandvideosandbusinesseswillpayyouaroyaltytousethem（iftheylikewhatyouoffer）YoucanalsoadvertisebusinessesonyourpersonalWebsite（calledanaffiliateprogram）andreceivemoniesforvisitorswhojumpfromyoursitetothebusinessWebsites,5-14,C2CE-Commerce,ConsumertoConsumer（C2C）e-commercewhenanindividualsellsproductsandservicestoanotherindividual.Yousellingtoanotherperson（orthereverse）UsuallyoccursthroughanintermediarysuchaseBay,5-15,B2GE-Commerce,BusinesstoGovernment（B2G）e-commercewhenabusinesssellsproductsandservicestoagovernmententity.LockheedprovidingproductsandservicestoDoDFairlylargee-commercemodelintermsofrevenueMostU.S.governmententities（forsureatthefederallevel）wontdobusinesswithyourbusinessifyoucantdoitelectronically,5-16,C2GE-Commerce,ConsumertoGovernment（C2G）e-commercewhenanindividualsellsproductsandservicestoagovernmententityYousellingsomethingtothegovernmentThismarketisquitesmallandunremarkableMosttimes,“you”mustregisterasabusinessbeforesellingsomethingtothegovernment,whichwouldthenbecomeB2Ge-commerce,5-17,G2BE-Commerce,GovernmenttoBusiness（G2B）e-commercewhenagovernmententitysellsproductsandservicestobusinessesSBAprovidingsuretyguarantees,disasterassistance,ombudsmen,etctosmallbusinessesTSAholdingauctionsandsellingoffconfiscateditems（mosttimes,youmustbea“business”toparticipateintheseauctions）U.S.GeologicalSurvey（DOI）sellingdetailedsurveydatatobusinesses,5-18,G2CE-Commerce,GovernmenttoConsumer（G2C）e-commercee-commerceactivitiesperformedbetweenagovernmentanditscitizensDoesnotfitwellatallwithinthetraditionalsupply-and-demande-com