信息时代的管理信息系统Chap_001.ppt

1、Chapter 5Electronic Commerce:Strategies for the New Economy,Copyright 2010 by the McGraw-Hill Companies,Inc.All rights reserved.,McGraw-Hill/Irwin,STUDENT LEARNING OUTCOMES,Define and describe the 9 major e-commerce business models.Identify the differences and similarities among customers and their

2、perception of value in B2B and B2C e-commerce.Compare and contrast developing a marketing mix in B2B and B2C e-commerce.,5-2,STUDENT LEARNING OUTCOMES,Summarize ways of moving money in e-commerce and related issues.Discuss major trends that are impacting both the e-commerce world and society in gene

3、ral.,5-3,WHATS REPLACING THE DAY AFTER THANKSGIVING FOR SHOPPING SALES?,Black Friday is traditionally a big day for retailersIts when Christmas shoppers spend a lot of money,moving retailers out of the red and into the blackBut Black Friday may soon be replaced by Cyber MondayCyber Monday is the Mon

4、day after Thanksgiving when people go back to work and buy products online,5-4,WHATS REPLACING THE DAY AFTER THANKSGIVING FOR SHOPPING SALES?,The“e”in e-commerce changes a lot of thingsFor example,Black Friday is a brick-and-mortar concept;Cyber Monday is an“e”(electronic)conceptNo matter,any kind o

5、f commerce is still just commerceAnd all businesses must execute well to survive and thrive,5-5,WHATS REPLACING THE DAY AFTER THANKSGIVING FOR SHOPPING SALES?,Do you shop for gifts online?If so,at what sites and for what occasions?Whats your take on people spending time at work to shop for personal

6、items?How can brick-and-mortar retailers take advantage of Cyber Monday?,5-6,INTRODUCTION,E-commerce is changing everythingElectronic commerce(e-commerce)commerce,but it is commerce accelerated and enhanced by ITBuild powerful relationships with customersBuild powerful relationships with suppliersBu

7、ild powerful relationships with partners,5-7,INTRODUCTION,But e-commerce is still commerceYou must have a clear path-to-profitability(P2P),a formal business plan that outlines key business issues such asCustomer targetsMarketing strategiesOperations strategiesProjected income statement and balance s

8、heet targets,5-8,CHAPTER ORGANIZATION,E-Commerce Business ModelsLearning outcome#1Understand Your Business,Products,Services,and CustomersLearning outcome#2Find Customers and Establish RelationshipsLearning outcome#3,5-9,CHAPTER ORGANIZATION,Move Money Easily and SecurelyLearning outcome#4E-Business

9、 TrendsLearning outcome#5,5-10,E-COMMERCE BUSINESS MODELS,5-11,B2B E-Commerce,Business to Business(B2B)e-commerce when a business sells products and services to customers who are primarily other businessesWhere all the e-commerce money isBasically,its about businesses doing business with other busin

10、essesSupply chain management(from Chapter 2)is a big part of B2B e-commerce,5-12,B2C E-Commerce,Business to Consumer(B2C)e-commerce when a business sells products and services to customers who are primarily individualsB2C is the glitzy e-commerce like iTunes,eBay,etcB2C is a primary focus of the lat

11、er sections in this chapter,5-13,C2B E-Commerce,Consumer to Business(C2B)e-commerce when an individual sells products and services to a businessTrue economic inversion of the B2C modelFotolia is a good example()There you can post photos and videos and businesses will pay you a royalty to use them(if

12、 they like what you offer)You can also advertise businesses on your personal Web site(called an affiliate program)and receive monies for visitors who jump from your site to the business Web sites,5-14,C2C E-Commerce,Consumer to Consumer(C2C)e-commerce when an individual sells products and services t

13、o another individual.You selling to another person(or the reverse)Usually occurs through an intermediary such as eBay,5-15,B2G E-Commerce,Business to Government(B2G)e-commerce when a business sells products and services to a government entity.Lockheed providing products and services to DoDFairly lar

14、ge e-commerce model in terms of revenueMost U.S.government entities(for sure at the federal level)wont do business with your business if you cant do it electronically,5-16,C2G E-Commerce,Consumer to Government(C2G)e-commerce when an individual sells products and services to a government entityYou se

15、lling something to the governmentThis market is quite small and unremarkableMost times,“you”must register as a business before selling something to the government,which would then become B2G e-commerce,5-17,G2B E-Commerce,Government to Business(G2B)e-commerce when a government entity sells products

16、and services to businessesSBA providing surety guarantees,disaster assistance,ombudsmen,etc to small businessesTSA holding auctions and selling off confiscated items(most times,you must be a“business”to participate in these auctions)U.S.Geological Survey(DOI)selling detailed survey data to businesses,5-18,G2C E-Commerce,Government to Consumer(G2C)e-commerce e-commerce activities performed between a government and its citizensDoes not fit well at all within the traditional supply-and-demand e-com